Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Branding Brand 100

PRSay

AUGUST 16, 2022

There are countless ways to give and motivate others to do so for the betterment of the communities where we live, work and play. Inspired by the outcome of the initial virtual 5K, I volunteered with community members to launch the #WeAreWeston 5K in support of our local food bank. She is also actively involved in her community.

Company 158

Company Nonprofit Apparel Banking 158

ImPRessions - Crenshaw Communications

MAY 22, 2017

Looking to buy enterprise software? A successful narrative doesn’t have to be about a Bezos or a Branson, but it does usually need to involve people – customer testimonials, community impact, employee motivation. Creating depth of message. Some products are complicated. How about a new car? Promoting leadership.

Branding 185

Branding Brand Marketing Wireless 185

Sword and the Script

JUNE 23, 2015

Initiatives that take a few days to begin in a start-up community, take weeks, even months to begin in large companies. How to Energize the Enterprise for Content Marketing. On the other hand, by teaching people to share corporate content, they can see the immediate benefit both to themselves and to the company.

Enterprise 60

Enterprise Content Marketing Engineering Marketing 60

PR Job Coach

JANUARY 5, 2015

Public relations is essential to a functioning of society and its enterprises. PR practitioners also serve as strategic content developers and storytellers, helping their organizations formulate key messages that are resonant with the corporate culture and nature of the organization.

Publicity 100

Publicity Enterprise Government Storytelling 100

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Promoting marketing automation software to corporate executives is very different from marketing luxury shoes or helping a whole-grain snack bar reach health-conscious women, for example. The most compelling consumer PR programs leverage corporate culture, community commitment, and overall business practices.

B2C 120

B2C B2B Software Consumer 120

Cision

SEPTEMBER 30, 2015

Every associate in our organization contributes to the customer experience; therefore, an enterprise-wide approach is critical to ensuring we’re able to deliver a consistent and great brand experience.”. No matter your industry, reach as many people as possible to build your community. Lewis Bertolucci, Head of Social Media at Humana.

Social Media 120

Social Media Report Media Training Training 120

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 186

Marketing Content Marketing Data Social Media 186

Sword and the Script

OCTOBER 1, 2024

So, what’s been the impact on PR and corporate communications? It covers August and September as news from the PR software community has been slow recently. Today, we can’t imagine life without it. We’re headed in that direction with generative AI too. And now onward with this month’s PR tech sum.

Publicity 123

Publicity Software Google Reddit 123

Bianchi Biz Blog

MAY 16, 2024

Most influential media for consumer communication in South Korea General media exposure on Naver Blog on Naver YouTube Instagram Kakaotalk Most influential media for corporate communications in South Korea General media exposure on Naver Blog on Naver Instagram YouTube Kakaotalk Most popular social media channels in South Korea Kakao : About 47.8

YouTube 96

YouTube Marketing Local Chemicals 96

Waxing UnLyrical

MARCH 24, 2017

And that you’ll have “ an anticipated initial enterprise value of approximately $2.4 Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. ” That’s BIG! First of all, congrats.

Nonprofit 100

Nonprofit Healthcare Enterprise Banking 100

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. At another company, the blog was a touch point on a sales cycle for roughly one-third of enterprise deals with an average selling price in excess of seven digits.

B2B 66

B2B Measurement Blogging Community 66

Bianchi Biz Blog

APRIL 29, 2024

As one of the world’s leading international financial centers, it boasts a prime geographical location, a gateway to Mainland China, and acts as a conduit for global enterprises looking to tap into the vast Asian markets. International Business Hub : With its cosmopolitan lifestyle, Hong Kong is home to numerous international corporations.

Marketing 93

Marketing Local Crisis Management International 93

The Hoyt Organization

MAY 20, 2024

It is common knowledge that PR is a huge factor in corporations and enterprises. Education / Public Service Doctors involved with medical research, education on health topics, or community health services need PR most of all. It also plays a significant role in charitable organizations and nonprofits.

Healthcare 75

Healthcare Publicity Reputation Nonprofit 75

Sword and the Script

JUNE 18, 2024

If they sold that product to an enterprise, chances are they will be dissatisfied. At the same time, many are struggling with corporate real estate leases, even as their offices remain largely vacant. Since corporate leases tend to run over a time – five or 10 years is not unheard of – it’ll take some time to right-size.

B2B 130

B2B Government SMB Real Estate 130

Stephen Waddington

JULY 21, 2020

Rethinking events Corporate events will never be the same again. The future is likely to be a mix of the two which will mean investment in shared community work spaces and home offices. Executive teams have relied on communication teams for research, listening, engagement and evaluation.

Crisis 78

Crisis Agency Enterprise Local 78

Shift Communications

JUNE 6, 2023

Let’s wait and see” is a death sentence when it comes to understanding the potential risks genAI can pose for you, and the downsides to corporate reputations and valuations will be significant and swift. GAI has the potential to make even the most realistic-looking email phishing scams look like child’s play.

Enterprise 78

Enterprise Reputation System Crisis 78

Sword and the Script

DECEMBER 3, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. In fact, the release points to various potential customers from across verticals such as entertainment to healthcare to the investment community. So, take the investment community for example.

Data 86

Data Enterprise Survey Instagram 86

Sword and the Script

APRIL 12, 2022

The PR community needs the competition. Enterprise monitoring may cost more. We look forward to continuing to grow the platform’s community of experts and journalists, as well as integrating it into our suite of public relations solutions.”. That sounds promising. That’s the first in this month’s PR Tech Sum. Propel Raises $4.5

Software 88

Software Pitching Measurement Enterprise 88

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. AI should make us better people, professionals and brands.

Agency 84

Agency Enterprise Technology Analytics 84

Stephen Waddington

MARCH 31, 2019

Campaign landing page and web newsroom tools Access to the corporate website is a battleground in large enterprise organisations. More than 500 people have joined the Comms School Facebook community. Instead of breaking down barriers it is just as likely to create silos. Join our live session on Tuesday, 2 April, 6:30pm BST.

Survey 68

Survey Enterprise SEO Facebook 68

Marketwired

FEBRUARY 16, 2016

Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. in Organizational Management and Applied Community Psychology from Antioch University at Los Angeles (AULA). She holds a B.A. rebekahiliff.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

NOVEMBER 26, 2019

According to the product management team, one of its corporate PR customers was showing some of the firmographic and demographic data around their earned media coverage to a broader internal team. PR pros that report to the CEO might be less interested, but I’d challenge that segment of our community to give it some thought.

Publicity 89

Publicity Media Advertising Advertising 89

prTini

NOVEMBER 17, 2016

Who owns corporate social responsibility? While this varies from company to company, I think a brand has to be really careful if its community outreach lives within the marketing department. Developing New Community Outreach Metrics. Is it the CMO? Does it fall on HR? Or does it live on its own? Partnerships Built.

Community 28

Community Marketing Retail Measurement 28

Mindful Marketing

JANUARY 16, 2022

It doesn’t take much business background to know that the goal of an enterprise is to build market share for itself, not competitors. Some of the ad text suggests an altruistic reason: “Domino’s wants to help the people and restaurants in our local communities.” After all, the firm did fork over $100,000.

Local 80

Local Corporate Insurance Insurance 80

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it.

Media 202

Media Storytelling Technology Data 202

PRSay

NOVEMBER 22, 2016

In the future, communications professionals navigating this complex journey will need to incorporate new data-driven skills and strategies. Here are the top four ways your PR, communications or social team can learn from Brunswick’s data-driven M&A communications. #1: 4: Use data strategically across the enterprise.

Communications 60

Communications Strategy Analytics Groups 60

Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. As president, she’ll lead the company’s operations and corporate strategy. Out of respect, yesterday, I did not publish. But I did watch, listen and read. And it seems brands are rushing to weigh in. My instinct? in 2019, reaching a record $4.5

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

The Hoffman Agency

MARCH 10, 2017

And they aren’t necessarily wrong — it is more difficult to grow and reach your audiences in a “boring” industry like IT enterprise infrastructure or sustainable building construction. If you package it with the right storytelling foil, the community might be more receptive to it. Expand beyond LinkedIn.

B2B 49

B2B Social Media Strategy Media 49

MaccaPR

APRIL 18, 2017

A media directory may identify a journalist as covering technology – but is he or she covering Apple’s iPhone apps, or wearable technology, or enterprise level software? New York-based web community offers portfolios for freelancer journalists, along with in-depth interviews such as this. Loves Philip Roth and Ghostface Killah.

How To 121

How To YouTube Pitching LinkedIn 121

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). SocialChorus is an employee communications platform that announced several new products at its customer conference. These included a knowledge management-style enterprise search tool called “Assistant,” and “Channel Management.”.

Industry 84

Industry Media Technology Employee 84

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. This includes all PR, video, audience development, and social and community management that my team handles.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. Ask your customers for interviews on your corporate blog – soft interviews. You might even have to begin with anonymous sources until the community gets comfortable.

B2B 77

B2B Media eBook Interviews 77

Solo PR Pro

JANUARY 12, 2016

As president of Solo PR Pro, Karen will bring new energy and fresh, exciting ideas to the organization, while continuing its mission as the premier resource designed specifically for independent communications consultants. What change can Solo PR PRO Premium members and our wider community expect to see as a result of this transition?

Resources 40

Resources Community Enterprise Banking 40

Mindful Marketing

MARCH 21, 2020

” Finally, a few firms have ascended to the highest level of corporate health and community consciousness by going above and beyond what might be expected even for “Mindful Marketing,” for instance: U-Haul is offering 30 days of free self-storage to students who need to move due to coronavirus.

Viral 75

Viral Marketing Retail Transportation 75

Sword and the Script

OCTOBER 29, 2019

Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. Prezly offers prospective customers three tiers of pricing : professional, expert and enterprise. 8) User reviews and community comments. 3) Prezly distribution. 7) Pricing and customers.

Pitching 63

Pitching Analytics Enterprise System 63

Sword and the Script

JANUARY 14, 2020

She’s a former colleague and friend and currently heads communications for the Auto Care Association. She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value.

Marketing 78

Marketing Data Wireless Industry 78