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Social sustainability boosts enterprise revenue by $710 million or more—how to make it work for you

Agility PR Solutions

Then there’s the “S” concept of social sustainability—the practice of respecting human rights and improving people’s lives through business, policy, and community actions—and new research from NTT Corporation finds that large enterprises investing in it see an average increase in […] The post Social sustainability boosts enterprise revenue (..)

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Pride Month in a Year of Loathing: Allies Needed

PRSay

For many in the LGBTQ+ community, this feels like a year of loathing instead of a celebration of everyone’s rights being fully protected and respected. It’s about speaking out for our equality and that of every other marginalized community. In 2024, whither Pride? First, let’s remember that Pride started as a protest.

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Cybersecurity Pubs Every PR Pro Should Be Reading

ImPRessions - Crenshaw Communications

Dark Reading is perfect for enterprise IT and network security professionals, providing the most up-to-date information about products, management strategies, architectures and security policy. They often break news before anyone else. In fact, if you work in cybersecurity PR you should be reading these top publications on a daily basis. .

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The Now and No of Engaging LGBTQ Audiences

PRSay

Indeed, we’ve entered a new era of expectations for corporate and organizational LGBTQ engagement. This division is even more stark when you consider the rising attacks on LGBTQ people in statehouses, courthouses and communities nationwide. Those are the highest numbers that Gallup has ever reported for our community.

Policies 165
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How agencies can benefit from R&D tax relief to drive innovation

Stephen Waddington

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. It is an incentive aimed at promoting innovation.

Agency 171
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Can Technology Companies Achieve Diversity?

ImPRessions - Crenshaw Communications

In the wake of George Floyd’s killing, corporate America is trying to walk the talk when it comes to matters of racial justice and equality. Nike pledged $40 million over four years to support black communities. Wal-Mart has ponied up $100 million in community grants… and the list goes on.

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Engineering the Enterprise for Content Marketing

Sword and the Script

Initiatives that take a few days to begin in a start-up community, take weeks, even months to begin in large companies. How to Energize the Enterprise for Content Marketing. On the other hand, by teaching people to share corporate content, they can see the immediate benefit both to themselves and to the company.