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United we Brand? Top Reads on Corporate Activism

Flack's Revenge

I’m a cynic and question the motives behind most corporate activism. The corporate entity is obligated to care only about itself and to define what is good as what makes it more money,” he writes in the essay. And corporate persons are the most powerful people in our world.”. Boardroom Sociopaths. A Few Final Thoughts.

Corporate 198
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A Year-Round Commitment to the PRSA Code of Ethics

PRSay

In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.”

Ethics 169
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Allegory report examines emerging corporate digital risk

Stephen Waddington

A report by Allegory sets out the urgent need for organisations to act on issues related to Corporate Digital Responsibility (CDR) and proposes a framework to support planning. I’ve been working with the team at Allegory to explore the issue of Corporate Digital Responsibility (CDR).

Corporate 141
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Professional Conflict of Interest: Failure to Disclose Erodes Client’s Trust

PRSay

We might have asked our corporate counsel for an opinion — could a regulator interpret the situation as a channel for collusion? PRSA members may access the ESAs in the Ethics in Communication Community Library on MyPRSA.). Each ESA is a deep dive into a specific ethical topic. Photo credit: adobe art ].

Ethics 181
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Question of the Month: What Does Acting Ethically as a Communicator Mean to You?

PRSay

” In honor of September being PRSA’s Ethics Month, we posed the following: “ What does acting ethically as a communicator mean to you?” ” “Acting ethically as a communicator to me starts at a person’s core. ” — TaQuinda Johnson. Ypsilanti, Mich. ” — Marlene S.

Ethics 101
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Tempted to Look the Other Way?

PRSay

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month includes “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. 27 from 3-4 p.m. Who does our behavior bother?

Ethics 157
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Reputation and Social Responsibility

5W PR

One essential element that contributes to the overall reputation of businesses is a corporate social responsibility. Investing in CSR can help companies develop a corporate reputation, and attract customers while protecting businesses from any damage to their reputation, as well as helping them recover faster after a PR crisis.