PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years. Brands can’t simply pander to us.

Television 158

Television Instagram Consumer Newspapers 158

Cision

NOVEMBER 29, 2017

In true rock star fashion, it’s like they’re winking to their audience: “you know who we are.” For some types of corporate social responsibility news, no boilerplate is the right choice. This release from General Mills isn’t really about them – it’s about one of their community programs, to amplify and enable female farmers.

Examples 167

Examples Insurance Insurance Fashion 167

Prowly

MARCH 12, 2025

Some industries still treat print as their top media outlets Among them: Fashion and lifestyle brands want to be featured in glossy magazines. As a communication professional, you should monitor financial publications and business sections of newspapers to track how the news is being reported. Let's break it down.

Print 104

Print Strategy How To Newspapers 104

Waxing UnLyrical

JUNE 15, 2011

If you are an outside sales rep or represent a company to clients, keeping yourself looking clean to represent a corporate image is something that most employers value. Someone who is going to cover your business in a façade will not engage your community on the same level as a trust agent speaking his/her mind.

Brand 86

Brand Branding Customer Service Twitter 86

Sword and the Script

JUNE 6, 2020

It’s the parts for speaking out that stood out to me: “Jackie Aina, an influencer with more than three million subscribers on YouTube, posted a video to Instagram last week urging fashion brands like Fashion Nova to weigh in on the nationwide protests.” Here’s the full article: Corporate Voices Get Behind ‘Black Lives Matter’ Cause.

Brand 98

Brand Branding Fashion YouTube 98

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). If you work for a big agency or even a large corporate communications shop, you can designate one person as a relationship owner so that pitches are filtered through that person.

Technology 173

Technology Publicity Software Pitching 173

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. Traditionally, PR firms have juggled a wide range of clients across many industries, and the largest agencies still do that, of course.

Real Estate 120

Real Estate Technology Data Social Media 120

Communications Conversations

MARCH 29, 2019

Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. She quickly demonstrated a willingness to ask questions in what can be large, intimidating corporate meetings, and she eagerly sought opportunities to get in front of C-suite executives.

Social Media 128

Social Media Agriculture Marketing Media 128

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. I do enjoy the energy of female-focused business development and community building right now – from conferences like Create & Cultivate to co-working spaces like The Wing.

Sports 245

Sports Agency Creativity Industry 245

Bianchi Biz Blog

JULY 22, 2024

Recognize the cultural and social differences among Malays, Chinese, Indians, and indigenous groups, as well as urban and rural communities. Urban areas may lean towards tech-savvy options, while rural communities may prioritize traditional mediums. Customize marketing strategies to cater to varied preferences and values.

Marketing 101

Marketing Tourism Local Government 101

Sword and the Script

JUNE 13, 2023

This company makes the key cards that many corporations use to give employees office access. Research, read, be active in the respective community and write compelling pitches. 34% said they have included surveys in their” articles in the last year – “more than twice the number who said the same the year before (16%).”

Journalism 147

Journalism Media Relations Report Media 147

Communications Conversations

MAY 30, 2018

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. They all knew that I had no interest in returning to a corporate role.

Apparel 106

Apparel Public Affairs Corporate Training 106

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

Bad Pitch Blog

DECEMBER 9, 2010

You’re so big and girthy that you get to come to a party at (wait for it) the Hudson Terrace, which hasn’t been hot since the mood ring was in fashion. Haworth has a unique interest in how social media influences work environments and new communities. So are you big enough to hang ? Here’s the kicker.

Social Media 96

Social Media Airlines Facebook Fashion 96

Solo PR Pro

APRIL 13, 2021

Despite their characterization, Jason says a majority of influencers are brilliant content creators who’ve built communities and audiences that engage with their content and hang on their every word. In fact, Jason says there are many industries where Instagrammers make the most sense, including beauty and fashion.

Marketing 88

Marketing Employee Local Community 88

5W PR

FEBRUARY 14, 2024

Forget the boring corporate social responsibility reports and dull “eco-friendly” slogans scrawled across plastic packaging. They’re a discerning, socially conscious force, from Gen Z activists toting reusable water bottles to budget-conscious families demanding fair trade coffee and ethical fashion.

Consumer 78

Consumer Brand Branding Agriculture 78

Bianchi Biz Blog

SEPTEMBER 5, 2024

For us, communications is the world’s most powerful tool for change. The festival pays attention to its impact on the local community, residents, and the environment and works determinedly to cut down its harmful effects. In 20 years, Flow Festival has grown into the trailblazing European music and arts festival it is today.

Marketing 100

Marketing Radio Automotive Television 100

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

Agency 100

Agency How To Survey Employee 100

Prohibition

JANUARY 19, 2024

Instagram trends report revealed Instagram has released it’s 2024 trends report after surveying Gen Z (ages 11-26 at the time of writing) across five countries, highlighting that fashion, beauty, lifestyle, and food content are growth areas that are appealing to younger audiences.

Groups 62

Groups Social Media Instagram Facebook 62

Sword and the Script

MARCH 1, 2022

I think this is an interesting idea – sponsored content should be part of the communicator’s toolkit – especially if you use paid media to achieve earned media goals. Old fashioned press releases and advertising can lead to bona fide editorial coverage. The company has been self-funded to date. ESG outlook.

Software 150

Software Case Study Advertising Advertising 150

prTini

NOVEMBER 17, 2016

Who owns corporate social responsibility? While this varies from company to company, I think a brand has to be really careful if its community outreach lives within the marketing department. Developing New Community Outreach Metrics. Is it the CMO? Does it fall on HR? Or does it live on its own? Shifts in Social Change.

Community 28

Community Marketing Retail Measurement 28

Sword and the Script

FEBRUARY 26, 2019

This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. Does this mean good old fashion pitching is over? Content marketing augments PR in so many ways, but it also complements many other communications and marketing functions across a business.

Content Marketing 97

Content Marketing Marketing Pitching Survey 97

Doctor Spin

JANUARY 17, 2023

Solarpunk in Marketing and PR Decentralised and Community-Based Solarpunk Aesthetic Solarpunk Architecture Solarpunk in Culture An Unclear Political Alignment A Smart Minority: The Sustainable Future What is Solarpunk? Community-living in harmony with nature (Midjourney V4). A sustainable high-tech future (Midjourney V4).

Wikipedia 52

Wikipedia Energy Community Fashion 52

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities.

Storytelling 60

Storytelling Local Community Case Study 60

Konnect Agency

OCTOBER 30, 2019

Public relations is one of the most powerful and effective ways to communicate your message to your consumer – it uses a variety of tactics to manage the message between a company and the community, as well as promote goodwill between the brand, or product, and the public, community, employees or customers.

Marketing 64

Marketing Consumer Local Social Media 64

Sword and the Script

FEBRUARY 10, 2018

Especially when the economics community is calling creativity an important skill in the future. Changing one’s environment, surrounding ourselves with creative personalities, and plain old-fashioned hard work are elixirs for finding “everyday creativity.” 3 Tips for Effective Infographics: Data, Design and Distribution [UML].

Creativity 78

Creativity Analytics Study Exercises 78

Beyond PR

NOVEMBER 30, 2017

In true rock star fashion, it’s like they’re winking to their audience: “you know who we are.” For some types of corporate social responsibility news, no boilerplate is the right choice. This release from General Mills isn’t really about them – it’s about one of their community programs, to amplify and enable female farmers.

Examples 65

Examples Insurance Insurance Fashion 65

PR Conversations

SEPTEMBER 10, 2014

Holcombe Parkes begins with the statement: “ Whatever may have been said in the preceding chapters regarding use of the tools of public relations at the company level applies in a general way to pubic relations at the association level – only more so – and in a fashion which invites a reappraisal of these tools.”

Publicity 67

Publicity Advertising Advertising Community 67

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. She’s worked in public relations for 10 years, specializing in the home & design, lifestyle, and luxury sectors.

Pitching 93

Pitching Consumer How To Meeting 93

Waxing UnLyrical

SEPTEMBER 28, 2010

On what system Pepco has of working with other departments during a crisis: “Pepco brings together representatives from Corporate Communications, Customer Care, Regulatory Affairs, Government Affairs, and Operations to work together in our Joint Information Center (JIC) during a crisis. These fine folk did: Jan.

Social Media 69

Social Media Media Skype Energy 69

PR Conversations

NOVEMBER 20, 2014

It is not merely semantics to believe communications take place between people and so recognise that employees are actually people who may be belong to Unions, be shareholders, members of a local community – and active, intelligent participants in the organisation’s success, not simply a human resource to be informed and persuaded.

Employee 77

Employee How To International Internal 77

PR Conversations

JULY 5, 2017

He or she chooses the most appropriate channels (for instance, LinkedIn is ideal for B2B, while Pinterest or Instagram are best for B2C segment), sets up corporate accounts, proposes content directions (quotes? This approach allows public relations pros to voice corporate messages and win brand mentions without being intrusive.

Infographics 63

Infographics Corporate Policies Reputation 63

PR in High Definition

FEBRUARY 24, 2020

Why isn’t kindness desirable in the leadership community? This is a serious reputational consideration – and from this perspective, establishing kindness as a corporate value makes serious sense. Being kind is often having difficult conversations sooner, but in a fashion that treats your employees like human beings.

Leadership 71

Leadership Employee Reputation Hotels 71

Waxing UnLyrical

OCTOBER 14, 2010

This cultivates a thinking community where information is evaluated, and then adapted and built upon. Steve Crescenzo observes this problem in corporate communications. Corporations constantly churn out copy for communication channels and PR campaigns. He’d love to grab a gab on Twitter. Two things though.

Blogging 78

Blogging Twitter Creativity Facebook 78

Barokas

DECEMBER 20, 2017

Learning how one utility set up a community solar farm or a battery storage unit helps other utilities glean concrete lessons and plan their own programs. Highlighting these case studies is also a good way to tell the world about the innovative, community-focused work our members do. Read, read, read.

Construction 68

Construction Healthcare Leadership Local 68

Critical Mention

OCTOBER 24, 2019

We exist to educate, inspire and celebrate forward-thinking communicators and brands through expert insight, job leads, agency directory, digital tools, courses and annual Bespoke Communication Awards program. We believe businesses can grow with a conscience, and succeed with a soul — and that they can do it with inbound.

Blogging 68

Blogging Education Resources Creativity 68

Waxing UnLyrical

MARCH 28, 2016

Spring has sprung, and if you’re like most people, you’re getting the urge to break out your rubber gloves and indulge in some good old fashioned spring cleaning. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Strategy 40

Strategy Banking Fashion Writing 40