PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. One job seeker created a targeted Google ad directed at a specific hiring manager. Job search can be thought of and acted on in that same vein.

Corporate 274

Corporate Leadership Advertising Advertising 274

Ishmael's Corner

JANUARY 11, 2015

Today marks the five-year anniversary of Google turning to its corporate blog to communicate changes in China. At the time I thought that this was a big damn deal from a communications perspective. As I shared in a post last week, Google’s decision gave street cred to corporate blogging.

Google 60

Google Corporate Blogging Industry 60

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Brand Branding 100

Melissa Agnes

SEPTEMBER 14, 2014

The fact is that monitoring social media and the search engines needs to be a part of your corporate culture. This episode of The Crisis Intelligence Podcast discusses: How to train your community managers in crisis and issues management. Add her to your circles on Google Plus. The importance of blind spot risk analyses.

Social Media 249

Social Media Crisis Media Pinterest 249

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

It all goes back to Google’s now-famous Penguin algorithm update, which as Bruce Kennedy puts it, led to “the shotgun wedding between PR and SEO.” Google quietly filed a patent in 2014 that many in the search business feel presages an actual formula for tracking implied links. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Look at the Instant Pot Community. This is an advice community. Implementation Tip!

Facebook 181

Facebook Community Advertising Advertising 181

5W PR

JANUARY 31, 2025

Real people facing real challenges resonate more deeply than polished corporate messaging. Google’s annual “Year in Search” videos masterfully weave together shared experiences, using music, imagery, and pacing to create powerful emotional resonance. The key lies in authenticity.

Storytelling 78

Storytelling Brand Branding Sports 78

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities.

System 190

System Public Affairs Employee Nonprofit 190

Sword and the Script

NOVEMBER 8, 2022

Two different PR tech vendors have launched Corporate PR indices; one tracks corporate reputations and the other tracks risk exposure to misinformation . One aims to track corporate reputations and the other to track the risk exposure corporations face from misinformation. Signal AI launches a corporate reputation index.

Corporate 78

Corporate Reputation Case Study Employee 78

Prowly

FEBRUARY 26, 2025

Community buzz over media coverage Traditional media headlines are awesome but, in retrospect, they don't tend to create lasting influence and engagement. Reverse digital PR flips the process around and emphasizes building engaged communities first. Increasing brand awareness starts with building strong communities. Not in 2025!

Digital PR 104

Digital PR Case Study SEO Measurement 104

ImPRessions - Crenshaw Communications

MAY 22, 2017

A successful narrative doesn’t have to be about a Bezos or a Branson, but it does usually need to involve people – customer testimonials, community impact, employee motivation. Most shopping trips today start with Google. That is another benefit that PR delivers very well. Promoting leadership.

Brand 185

Brand Branding Marketing Wireless 185

Sword and the Script

OCTOBER 1, 2024

So, what’s been the impact on PR and corporate communications? It covers August and September as news from the PR software community has been slow recently. Google Gemini to write press releases for PR Newswire “Generate high-quality press releases with just a few clicks.”

Publicity 155

Publicity Software Google Reddit 155

The Proactive Report

FEBRUARY 24, 2017

Twitter is an essential commodity that benefits the State Department, Open Source Intelligence (NSA, NRO, CIA, FBI), and Corporate Intelligence (NASDAQ, DOW, etc). It could just mean corporate raiding. The real time web just isn’t the same on Google or Facebook or anywhere else. It’s still a thing! Gini Dietrcih. Chris Abraham.

Twitter 235

Twitter Customer Service Web Facebook 235

Deirdre Breakenridge

MARCH 7, 2016

On February 24th, IABC NJ, together with Rutgers University and the Rutgers PRSSA chapter, hosted a panel session on “Obtaining & Enhancing a Career in Communications.” When interviewing, a Google search uncovers everything on a candidate. However, they are looking for professionals with a couple of years of experience.

Communications 120

Communications Interviews Social Media LinkedIn 120

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. Jack in the Box’s #MeToo Misstep.

Corporate 149

Corporate Viral Community Crisis 149

Cision

SEPTEMBER 28, 2017

This has resulted in it receiving a backseat to paid media in most corporate budgets. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. Sometimes, it feels like paid media budgets are invincible. percent in 2017, hitting $83 billion.”

Media 230

Media Advertising Advertising Measurement 230

ImPRessions - Crenshaw Communications

JUNE 20, 2023

Tech giants show resilience With layoffs and economic pressures in recent times, big tech platforms like Google, Meta, Amazon, and Microsoft are showing a “toned down” approach to their Cannes Lions presence this year. Cannes Lions 2023 will witness a discussion about corporate activism and how it influences brand perception.

Creativity 156

Creativity Meeting Advertising Advertising 156

Waxing UnLyrical

AUGUST 9, 2013

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Friday Funny: Vintage Social Networking. Based in the Washington, D.C., She also loves ABBA, bacon, cooking, dogs, and Elvis. Wouldn''t you like to be in her kitchen?

LinkedIn 99

LinkedIn Google Corporate Social Media 99

Waxing UnLyrical

MARCH 21, 2014

Over and above that, crowdfunding is integral to the #HopeProject campaign SBC is working on for Milaap (disclosure: client), not to mention building and motivating communities to do good is a particular passion of ours, so I figured I’d share it with you. Twitter Facebook Google+ LinkedIn Cracking the Crowdfunding Code: Can You?

Nonprofit 103

Nonprofit Infographics Community Content Marketing 103

Waxing UnLyrical

JUNE 28, 2013

A bright spot was that we were due to talk with my friend John Friedman , who recently moved into the role of Corporate Citizenship Communications Director for Sodexo (for whom he’s worked for years). On how Sodexo specifically measures its Corporate Citizenship efforts: A3: #Sodexo uses 3 year survey of stakeholders.

Measurement 106

Measurement Corporate Survey Viral 106

Waxing UnLyrical

JANUARY 31, 2014

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Friday Funny: Why Don’t They Like Our Facebook Page? Based in the Washington, D.C., She also loves ABBA, bacon, cooking, dogs, and Elvis.

Facebook 90

Facebook LinkedIn Google Corporate 90

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). If you work for a big agency or even a large corporate communications shop, you can designate one person as a relationship owner so that pitches are filtered through that person.

Technology 173

Technology Publicity Software Pitching 173

Waxing UnLyrical

AUGUST 31, 2017

This is the Hurricane Harvey Community Connections Facebook Group , created (as you can see from the screen grab) by volunteers distraught over what’s happening in Houston and areas hit hard by Harvey. Twitter Facebook Google+ LinkedIn We Get By With A Little Help From Our Friends. Wouldn't you like to be in her kitchen?

Groups 104

Groups Facebook Community Banking 104

Waxing UnLyrical

DECEMBER 9, 2013

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Building Business Relationships. Based in the Washington, D.C., She also loves ABBA, bacon, cooking, dogs, and Elvis.

Community 92

Community LinkedIn Resources Data 92

Waxing UnLyrical

MAY 20, 2013

Using Google Hangouts as a Business Tool. Why: a very comprehensive guide to using Google+ and its Hangout feature for video conferencing, from David Masters. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Exactly what it says.

Tools 98

Tools Infographics Google Resources 98

ImPRessions - Crenshaw Communications

MAY 11, 2022

Representatives from Google, NBCUniversal, Meta, MGM, Comcast and more were on hand to tackle pressing issues facing the industry right now. Almost all the major tech companies (Google, Facebook and Amazon) have attended, and previous speakers have included Al Gore, Ariana Huffington, Sheryl Sandberg, Venus Williams, Emma Stone.

Conference 156

Conference Advertising Advertising Privacy 156

Waxing UnLyrical

FEBRUARY 28, 2014

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Friday Funny: Vintage Smartphone. Based in the Washington, D.C., She also loves ABBA, bacon, cooking, dogs, and Elvis. Wouldn''t you like to be in her kitchen?

LinkedIn 93

LinkedIn Google Corporate Facebook 93

MaccaPR

JULY 2, 2014

All jokes aside, Wikipedia does have a distinct influence on the business community. after Google, Facebook, YouTube, Yahoo and Amazon? Did you know Facebook uses content directly from Wikipedia to feed its community pages? In the meantime, keep an eye on your Wikipedia page, but let the community police your presence for you.

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Waxing UnLyrical

APRIL 22, 2017

But it’s the single-most effective way for you to seed your story among multiple communities of influence… so that they start to encourage their communities to take action. The kinds of action that makes sense to them, their communities and to you. Twitter Facebook Google+ LinkedIn No More Silver Bullet.

Banking 99

Banking Community Training LinkedIn 99

Waxing UnLyrical

NOVEMBER 17, 2014

Tjan offers some tips for effective communication. How to Set Up Google Analytics Goals and Score More Conversions! Why: Goals in Google Analytics transform tons of data into easy to focus on metrics. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Analytics 89

Analytics Google Content Marketing Small Business 89

Waxing UnLyrical

SEPTEMBER 22, 2013

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn When Life and S**t Happens. Based in the Washington, D.C., She also loves ABBA, bacon, cooking, dogs, and Elvis. Wouldn''t you like to be in her kitchen?

LinkedIn 97

LinkedIn Google Corporate Facebook 97

Waxing UnLyrical

AUGUST 12, 2013

Why: In this guest post for WUL, Kirk Hazlett provides a real world example of how creating a corporate environment that empowers leads to passionate employees who make a company stand out from the crowd. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Resources 97

Resources Social Media Corporate Web 97

Waxing UnLyrical

OCTOBER 4, 2017

Did you happen to notice how Google sent a bunch of YouTubers to Rio last year to cover the Olympics ? Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. ” JC, Alan.

International 44

International Internal YouTube Nonprofit 44

Waxing UnLyrical

MARCH 25, 2013

And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community. Here is a short Q&A with Ashley Butler , Chobani’s Community Coordinator, who is based in NYC (the center of their marketing operations): WUL : I am curious: how many cups of yogurt do you guys sell in a day?

Customer Service 105

Customer Service Travel Facebook Web 105

Waxing UnLyrical

FEBRUARY 14, 2013

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn A Valentine’s Day Gift to Businesses. Based in the Washington, D.C., She also loves ABBA, bacon, cooking, dogs, and Elvis. Wouldn't you like to be in her kitchen?

Customer Service 103

Customer Service LinkedIn Social Media Google 103

Waxing UnLyrical

DECEMBER 5, 2014

Image: ElephantJounal via Google, CC 3.0. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn 27 Things You Should Never Post on Facebook. #15 Many thanks to all my friends who pitched in and made this post what it is!

Facebook 111

Facebook Google Twitter LinkedIn 111

Cision

NOVEMBER 30, 2016

By the early 2000s, the traditional media industry slipped on terms like “disruption” and “innovator’s dilemma” before they became as trendy as skinny jeans and bug-netted trucker hats here in the Bay Area startup community. The majority of today’s digital marketing dollars are allocated to paid media — mainly Facebook and Google.

Software 0

Software Media Leadership Journalism 0