Stephen Waddington

JULY 16, 2021

Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. This is likely to be an issue on the corporate agenda for the next decade. This gives rise to a range of issues including health and safety, insurance, London weighting, and other issues.

Publicity 199

Publicity Government Crisis Employee 199

Communications Conversations

OCTOBER 11, 2017

And my angle–corporate blogs. You see, whenever I see any kind of list post involving corporate blogs, the same corporate blogs keep popping up: Coke, Whole Foods and GE come to mind. But, you RARELY see a Minnesota-based corporate blog on these lists. OneBeacon Insurance Group: [link]. Use it as a barometer.

Corporate 60

Corporate Blogging Insurance Insurance 60

Reputation Us

JANUARY 23, 2025

The following RepUs speaking topics for 2025 reflect emerging corporate trends, challenges and opportunities in reputation management. Reputation is now an insurable risk that businesses must proactively address. 2025 RepUs Reputation Speaking Topics Whats Your Reputation Health Score?

Reputation 78

Reputation Crisis Insurance Insurance 78

Wadds Inc.

MAY 14, 2024

In a comprehensive review of major reports on global risk, Rod Cartwright emphasises the complex challenges facing organisations and highlights opportunities for corporate communicators. Rod Cartwright has reviewed eight reports on global risk over the past 12 months. The next two years are going to be tough.

Corporate 52

Corporate Communications Crisis Policies 52

Communications Conversations

SEPTEMBER 9, 2014

It’s your first corporate job after years on the agency side. I’m newish to the corporate world, but I do believe that agency experience does everybody good. I love the corporate side primarily because of where I am: Life Time aligns very closely with my own personal values. Our health is so damn important, guys.

Energy 128

Energy Corporate Agency Insurance 128

Reputation Us

DECEMBER 14, 2022

As more companies enter Web3, the structure—expected to replace centralized, corporate platforms—will most likely be the future of doing business online by the end of the decade. Action 8: Insure Reputation Risks. Insurance agencies now recognize this risk and underwrite it like any other threat. < Action 2: Explore Web3.

Reputation 78

Reputation Insurance Insurance Employee 78

Waxing UnLyrical

MARCH 8, 2013

health insurance cost and affordability (certainly something I know I will be thinking about in the future, as and when I start hiring employees). area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Some of them: the state of the economy (no surprise).

International 101

International Internal Case Study Insurance 101

Reputation Us

JANUARY 13, 2020

Political stakes are high, corporate trust is low (according to a recent Gallup Poll ), consumer confidence in companies to protect them in the event of a cyberattack is waning (according to recent DHM and RepUs study ) and the public relations industry (according to PRNews ) predicts crisis preparations will be a top priority.

Reputation 60

Reputation Crisis Insurance Insurance 60

Beyond PR

NOVEMBER 30, 2017

Farmers Insurance : [link]. Farmers Insurance stays true to character by focusing on the numbers. Like a serious insurance adjuster, they look to the data to guide them. For some types of corporate social responsibility news, no boilerplate is the right choice. In that case, readers need to know where, when and how.

Examples 65

Examples Insurance Insurance Fashion 65

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Hutchison has served on many nonprofit boards, committees and community organizations and has a deep track record in leadership and civic engagement.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

PR for Anyone

MARCH 27, 2024

A pivotal moment for Carrie came when she refused to buy into the stereotypes perpetuated by insurance commercials and Medicare brochures, depicting aging as a time of decline and dependency. Remember that life is full of surprises and opportunities for reinvention, and that each of us has the power to shape our own narrative.

Film 130

Film Storytelling Writing Insurance 130

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.” During our research, we discovered that this kind of content was often buried in corporate newsrooms.

Healthcare 112

Healthcare Content Marketing Industry Trends 112

Mindful Marketing

JANUARY 16, 2022

Some of the ad text suggests an altruistic reason: “Domino’s wants to help the people and restaurants in our local communities.” The unconventional approach gains attention, and the corporate social responsibility builds goodwill. ” One might take that explanation at face value.

Local 80

Local Corporate Insurance Insurance 80

Communications Conversations

JANUARY 13, 2017

So basically, I’m building on the work I’ve been leading in social media for the company over the last four years, but now shifting my focus to solely be digital, including taking on the role of editor of Blue Cross’ new corporate blog ( www.blog.bluecrossmn.com ). This was especially true when I made the shift to corporate health care.

Insurance 60

Insurance Insurance Social Media Corporate 60

Communications Conversations

DECEMBER 11, 2017

I am an Associate Director of Communications in the Medicare & Retirement division of UnitedHealthcare – the insurance side of UnitedHealth Group. Specifically, my team supports the sales channel, communicating with both internal (sales leaders) and external (sales agents who sell our plans) audiences. .

Insurance 60

Insurance Insurance Sports Groups 60

Waxing UnLyrical

MAY 27, 2017

And which is included in our auto insurance policy (GEICO, because 15 minutes did save me 15% or more and still does). Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Customer Service 67

Customer Service Insurance Insurance Banking 67

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. BlackRock , an investment management corporation, struck content gold with a pivotal insight: People seek out nuanced, humanized narratives. The results? Nothing short of a transformation.

Case Study 52

Case Study Financial Content Marketing Study 52

Sword and the Script

JANUARY 14, 2020

It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. She’s a former colleague and friend and currently heads communications for the Auto Care Association. Data collection about your car – and how you drive and where you go.

Marketing 81

Marketing Data Wireless Industry 81

The Hoffman Agency

MARCH 10, 2017

Consider who your target audience is — in this case, it is the maritime industry business owners — and explore topics like maritime business marketing, financing, or even insurance, which can significantly open up your content sandbox. If you package it with the right storytelling foil, the community might be more receptive to it.

B2B 49

B2B Social Media Strategy Media 49

Waxing UnLyrical

MAY 18, 2015

Content Marketing: Without Community, It’s Only Half the Equation. ” I explain why community engagement is an incredibly important part of building thought leadership in this recent WUL post. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Leadership 40

Leadership Insurance Insurance Community 40

Waxing UnLyrical

MAY 1, 2015

But all said and done, we are lucky to have good medical care, insurance, and great family, friends, clients and colleagues, who are all so supportive – very, very lucky. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Based in the Washington, D.C.,

Travel 40

Travel Insurance Insurance LinkedIn 40

Waxing UnLyrical

NOVEMBER 14, 2016

The insurance company in the contest gives $1 million dollars to a group of lucky winners, whose task is to simply retweet Esurance’s page on Twitter. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Insurance 40

Insurance Insurance Course Television 40

Ethical Voices

JUNE 12, 2023

If you remember in 2017 when the Muslim ban was first announced, people flocked in droves to airports, to support the community, to provide legal support. The community also didn’t always know what was strategically sound or how to get media attention. That momentum was amazing. So, for me, it was really painful.

Ethics 72

Ethics Storytelling Communications Training 72

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.” During our research, we discovered that this kind of content was often buried in corporate newsrooms.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Waxing UnLyrical

JULY 20, 2016

Including rent, utilities, payroll, marketing, insurance, etc., Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Total Operating Expenses. how much does it cost to run your business?

Measurement 40

Measurement Agency Employee Insurance 40

Prohibition

DECEMBER 13, 2021

A crisis is distinguished from routine disruptions by its potential for threat and harm to the reputation or physical assets of an individual, organisation or community. The wrong approach could lead to a loss of trust with your staff and clients, not to mention higher insurance rates as well as larger legal fees. Personnel crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Prohibition

JANUARY 7, 2022

You will also have to pay for things such as insurance deductibles and additional security. Email, social media, and other forms of communication can all be used to reach your target audience. Create a narrative that shows the organisation is operating in the best interest of the community. How do they protect information?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Scott Public Relations

JUNE 26, 2020

Recently, a coalition of organizations under the hashtag #StopHateforProfit has urged global corporations to boycott Facebook advertising to show they will not support a company that puts profit over safety. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Sword and the Script

NOVEMBER 14, 2017

9) An insurance policy for a future company. Content marketing is like an insurance policy on the future of the company. Content marketing, especially a corporate blog, is a great place to experiment. However, if you want to grow, marketing must be an investment. The company acquired 150 websites and magazines. The goal?

Marketing 72

Marketing Content Marketing Insurance Insurance 72

Scott Public Relations

JULY 14, 2020

While the quicksands of politics may be more dangerous that corporate communications, this field is the true “trendsetter” in communication. business leaders, ministers, academics, constituents from your community). What are the best communication tactics to win in the disinformation wars?

Insurance 52

Insurance Insurance Healthcare Policies 52

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

The breach was potentially very serious, involving the Social Security numbers and Canadian Social Insurance numbers as well as bank account numbers of Capital One customers. Since her release she has been involved in court-mandated community service and has wisely given no media interviews. Which organizations fared worst in 2019?

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

The breach was potentially very serious, involving the Social Security numbers and Canadian Social Insurance numbers as well as bank account numbers of Capital One customers. Since her release she has been involved in court-mandated community service and has wisely given no media interviews. Which organizations fared worst in 2019?

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156