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Global Insights: Key Trends and Challenges Shaping the Future of Communications

PRSay

There has never been a more important time in our humanity or the world than now for responsible communication. It’s a major concern for our communities, governments and countries all around the world. What does responsible communication entail? Responsible leadership is key, year after year. How you use it is the issue.

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Advance Your Company’s Purpose To Enhance Its Reputation

Reputation Us

Few business buzzwords arouse more skepticism than the notion of corporate purpose. It’s no surprise that for years some companies have offered simple lip service about their purpose—or a reason for being—in order to look virtuous to staff, customers and the communities they serve. No doubt trust is earned.

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Your Thought Leadership Strategy is Missing One Crucial Element: An Audience

Stern + Associates

Your marketing and web teams are in constant communication and your website is consistently refreshed with thought leadership content. Corporate and personal blogs are standard operating procedure for many today, yet relying on this channel for distribution is fundamentally flawed. You’re doing everything right.

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Exploring Best Practices in Global Communications

PRSay

I threw myself into understanding mandarin and Chinese history and reveled in getting to know the community. My two-year assignment in Beijing extended to 11 years in China where I also led corporate communications for Ford Asia Pacific. Our mission in dealing with issues was “no surprises for leadership.”.

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CIPR Election candidates set out manifesto commitments

Stephen Waddington

I will continue the excellent work, which has positioned the profession as a strategic management function through active engagement with the business community showing how ethical communication can enhance economic performance. I also want to share the best practice I have seen within the public sector with the wider industry.

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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

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5 Solo PR Pros Share The Top Tools They Use on a Daily Basis

Solo PR Pro

There’s a whole community of like minded people you can lean on. I have the app on my phone and can customize notifications, make calls and even join meetings, although the interface for mobile isn't as user-friendly as the web app. Michael Ares, MDA Corporate Marketing, LLC. 5 solo PR pros share their most-used tools.

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