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PRLab and PRStudChat Prepare Students for an 18-Hour Pro Bono Marathon

Deirdre Breakenridge

Students and professionals will come together to discuss strategies, tactics, and best practices for a variety of situations, including initial client meetings, success measurement, motivation, integrated marketing, presentations, and nonprofit communication. What are some tips for working on an integrated communications team?

Nonprofit 387
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United we Brand? Top Reads on Corporate Activism

Flack's Revenge

In recent weeks, though, that relationship has soured over the company’s refusal to agree to a similar moratorium in another environmentally sensitive region of Brazil and… its failure to meet its anti-deforestation targets. I’m a cynic and question the motives behind most corporate activism. 50 Shades of Woke. Boardroom Sociopaths.

Corporate 198
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Onclusive + RepTrak Partner to Merge Reputation & PR Metrics

Onclusive

In the post-COVID world, what companies say and do when times are challenging has a profound effect on how they are viewed by customers, employees, the community, and shareholders. Ultimately, each company aims to provide its customers with a more holistic reputation and media analytics solution to meet the moment.

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The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

Takes care of its suppliers, business partners and communities.” Stay in your lane, take care of your people, be a good corporate citizen, and only weigh in on issues that have a clear and direct influence on your business. Meet my company’s minimum quality / functional needs.” This seems obvious.

B2B 179
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7 Occasions When PR And Marketing Must Work Together

ImPRessions - Crenshaw Communications

PR and marketing are perceived very differently, especially in a corporate environment. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. Corporations raced to tell their publics what they were prepared to do to support them.

Marketing 310
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Join the #PRStudChat Community for a State of Healthcare Communications Twitter Chat on February 17th

Deirdre Breakenridge

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. We’ve invited a few special guests to join our discussion who will share their expertise on healthcare issues and the many advancements that we’ve seen in communications. Anneliz Hannan ( @AnnelizHannan ).

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Making Supplements Accessible: A Strategic PR Approach for Industry Leaders

5W PR

PR strategies focused on accessibility do more than tick a corporate social responsibility box – they open new revenue streams, build lasting customer relationships, and position brands as market leaders. Working with legal counsel ensures PR materials meet all requirements while advancing accessibility goals.