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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. For many, the roads intersect, which has been the case for Christina Semmel, Lufthansa’s Manager of North American Corporate Communications. “My

Industry 316
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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Locations and logistics at conferences and trade shows can be confusing and traveling from one point to another is often slow, so build in extra time. In the craziness surrounding traveling to and navigating an event, executives will likely be preoccupied leading up to their scheduled press interviews. Prepare a Briefing Book.

Media 294
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Pride Month in a Year of Loathing: Allies Needed

PRSay

Government is warning LGBTQ people about the potential for attacks overseas and counseling caution for travelers planning trips. For many in the LGBTQ+ community, this feels like a year of loathing instead of a celebration of everyone’s rights being fully protected and respected. In 2024, whither Pride? For everyone.

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What A Dog’s Cancer Taught Me About Community

Waxing UnLyrical

Thanks to the relative flexibility of running my own business and incredibly understanding partners and clients, I was able to reduce business travel to the bare minimum to focus on finding the best treatment options—and venue—for Suzy. We are a community. The cancer stuff. Why should you care? Based in the Washington, D.C.,

Community 106
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The ROI of DE&I

PRSay

Corporate America is now going through an immense shift with the dialogue around inclusion, equity and belonging for their employees, customers and communities. Lately, there has been a shift within the investor community to evaluate organizations on their Environmental, Social and Governance (ESG) initiatives. in Orlando, Fla.,

Travel 146
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9 Travel Marketing Campaigns That Will Make You Laugh

MaccaPR

The travel industry – seldom known for its goofy hilarity – has been embracing public relations, advertising and video marketing campaigns that feature comedic (as well as not-quite-as-funny-as-they-hoped-to-be) TV spots and in-flight videos. For example, check out nine case studies of humor in travel marketing : 1.

Travel 89
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Trends That Will Shape PR in 2018

ImPRessions - Crenshaw Communications

Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. Mainstream marketers are gradually losing their reluctance to advocate for politically and socially charged issues in their paid content and corporate social responsibility positions.

Trends 185