Deirdre Breakenridge

AUGUST 5, 2015

Yes, companies and their executives all make mistakes and often pay the price in the form of reputation damage. For every wrong, there are probably 100+ rights that don’t get discussed in our communities. The focus should be on your ethical approach to public communication through all media formats.

Skype 150

Skype Ethics Case Study Meeting 150

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. That’s a huge shift in the way we think about communications.”.

Communications 121

Communications Case Study Training Reputation 121

PRSay

JANUARY 29, 2018

Great counseling firms were founded and legendary corporate communications departments were born. We have formed strategic, client-agency partnerships that drive performance and build reputations. Ray Kotcher , APR, Fellow PRSA, is Professor of the Practice of Public Relations, Boston University College of Communication.

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Survey Ethics Leadership Financial 134

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Social media content: Bite-sized stories for building brand awareness and community engagement.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

PR Conversations

OCTOBER 27, 2023

How much would a new multi-lateral symmetrical governance require a more balanced ethical approach to communication that necessarily involves an identification of the grey areas or the unsettled aspects of an issue when communicating about it?

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Exercises Interviews Public Affairs Financial 70

Reputation Specialist Michael Toebe

AUGUST 3, 2021

Playing dirty, disregarding ethics and the long-term value of relationships is, well, foolish and reckless. Disney piled on by saying Johansson has been paid $20 million for “Black Widow” and has the ability to earn more, as if that is the point of ethics and contention. Yet, apparently, not everyone has received that memo. It happens.

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Publicity Media Ethics Television 52

Waxing UnLyrical

AUGUST 10, 2011

PR writing: My degree never had a dedicated PR writing course, although writing activities across the abovementioned subjects certainly did help build my writing skills. The fact remains, whether new media or old, you must learn and know how to write content that connects with your communities.

Ethics 75

Ethics Community Internal International 75

Sword and the Script

JANUARY 12, 2021

I won’t list them because I don’t want to appear as if I’m endorsing them when I can’t speak to the quality and reputation of these other services. Of course, they have a financial interest. Most of the reputable services mark links sent over their network as “no follow.” Do you really need images and videos in press releases?

Financial 89

Financial Video Survey Google 89

Ethical Voices

DECEMBER 12, 2022

Overseeing a team of 120 communicators, Rebecca is responsible for driving the overall strategic direction, commercial operations, and global client growth across the markets, and driving collaboration across the APAC region. While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including:

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Ethics Brand Branding Internal 74

Sword and the Script

MAY 14, 2019

This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. 7) User reviews and community comments. Could Google build an index like this? Sentiment analysis.

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Case Study Software Data Web 118

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Of course, I couldn’t write a post like this without nominating a couple people myself! I give you 15 up-and-coming social media and communications rock stars! Jordan has a true passion for communication and sports!

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Social Media Agriculture Marketing Media 128

NewsWhip

JUNE 2, 2021

The media ecosystem seems to have all the predictability of a storm, with reputation threats, crises and major news events exploding on millions of potential vectors. . Alert consumer brands to emergent reputation threats . Alert communicators to spiking cultural moments for comment – or newsjacking.

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Media Data Reddit Crisis 88

Prohibition

DECEMBER 13, 2021

Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is an organisation’s response to unexpected events that threaten to do serious harm to the reputation or finances of that organisation. What is Crisis Management?

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Crisis Management Crisis Financial Reputation 62

Karen Freberg

NOVEMBER 30, 2018

It was a vibrant community of rising thought leaders coming together to brainstorm ideas, perspectives, and take initiative in a once-in-a-lifetime experience. The right tools for not just creating content, but analyzing the content and be able to talk about the strategic implications this has for the future of the brand and their community.

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Groups Tools Video Storytelling 66

PR Matters

JANUARY 12, 2018

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites. But what about a simple, clear-cut, no-nonsense, easy peasy, lemon squeezy guide to creating and maintaining a good reputation?

Reputation 133

Reputation Construction Writing Communications 133

Stuart Bruce

FEBRUARY 21, 2015

Training and education - and of course formal training courses rightly earn you recognition with 10 points for each day of the course, you can get even more points for completing a CIPR recognised qualification. CIPR social media ethics round table – 5 points. You need to record 60 points in two different streams.

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Case Study Conference Training Wikipedia 60

PR Conversations

JUNE 20, 2015

Of course, our thanks go to our Alumni Contributors and others who have authored so many of these great posts. PR Sense – tackles ethical questions, reputation management and social responsibility. Also check out our extensive archive – our Seasoned PR Conversations.

Case Study 40

Case Study Study Ethics Social Media 40

Waxing UnLyrical

MAY 13, 2011

Strike back, of course. If you’re reading this, you don’t need me to tell you Burson and Facebook made an incredibly boneheaded move here , doing some (at least in the short term) damage to both their reputations; though I think Burson is the one who really has egg on its face. THERE’S THE ARM-MAULING!!!

Privacy 95

Privacy Facebook Google Policies 95

PR Conversations

OCTOBER 28, 2014

Of course, these four Ps are different ones (from marketing) and operate at a higher level, which in turn has a more profound impact , but they do describe our leadership role. Intangible assets include people , relationships , reputation …our territory. Here are the four P cornerstones where my thinking sits right now.

Leadership 111

Leadership Publicity Government Journalism 111

Onclusive

AUGUST 30, 2023

In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation. Use these final three tactics to help improve and maintain a positive brand reputation: 1.Embracing

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Brand Branding How To Reputation 195

PR Conversations

APRIL 27, 2015

Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. She didn’t seem to mind, but of course by then we were old acquaintances.

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Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. She didn’t seem to mind, but of course by then we were old acquaintances.

Film 40

Film Crisis Communications Ethics Crisis 40

Solo PR Pro

JUNE 16, 2015

A good reputation and a healthy professional network are the foundations of an independent consultancy – if you have that, you can begin. While your fees will of course vary based on your background, at virtually every step of your career there are opportunities to freelance and consult.

Agency 40

Agency Ethics Survey Reputation 40

PR in High Definition

SEPTEMBER 27, 2021

Back then, no one had even heard of an “online reputation”, let alone the need to manage one, and conveying a message to an audience en masse and connecting with the public only happened through a handful of channels. Having an online presence is an essential part of a business’s operations and a key communication tool at present.

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Reputation Employee Crisis Crisis Management 62

PR Conversations

JULY 17, 2014

Of course those people are not my clients for long… 7. High-quality thinking and good, ethical practices. It is a long-running and successful campaign that still resonates in our New Zealand community. Which real, historical or fictional person or brand would you like to give a reputation makeover?

Real Estate 71

Real Estate Local Government Internal 71

Deirdre Breakenridge

APRIL 29, 2019

The Intersection of Bias, Ethics and PR Stunts in Media Relations. That particular company grew a reputation for manufacturing controversy. In the long run, people will see through it and PR will have failed at its mandate as keeper of the organizational reputation. This is PR at its finest – relations with a public community.

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Survey Media Relations Media Ethics 377

Sword and the Script

DECEMBER 26, 2023

Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course. There’s no point in building a reputation if the startup is facing an existential threat. Something similar has happened in B2B marketing over the last 20 years.

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Writing Communications Marketing B2B 196

PR Conversations

MAY 1, 2017

However, I’d like to see this in the form of practices such as collaborative communities of practice and what Yrjö Engeström calls negotiated knotworking. Of course, such support networks need to involve those who are educated or at least have knowledge as well as experiences that can be drawn upon.

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Crisis Crisis Management Leadership Training 63

Stern + Associates

JANUARY 6, 2022

Navigating the Ethics of Artificial Intelligence. Recently named Dean of the College of Engineering at The Ohio State University, Howard specializes in developing robotic and AI technologies that improve our daily home, life and work interactions, while addressing ethical concerns when deploying these systems to serve society.

Leadership 62

Leadership Policies Engineering Technology 62

Buzzstream

FEBRUARY 9, 2024

White hat link building is building links ethically and adhering to Google’s Link Spam policies. Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google.

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Google Infographics Pitching Resources 71

PRSay

SEPTEMBER 12, 2016

We can move an individual, whole organizations, whole communities to share a way of seeing the world. And time and time again the answer comes back that business leaders are focused on and value institutional reputation and communications more than ever. Mahmoud believes in the primacy and power of communication.

Leadership 0

Leadership Agency Education Communications 0