Onclusive

JUNE 21, 2017

Maybe running a targeted marketing campaign in tandem with PR is your best bet. PR and marketing are converging. PR professionals and marketers alike are beginning to see PR attribution as a mandatory mechanism for accurate marketing measurement. “ For social amplification, go to your community.

Storytelling 329

Storytelling SEO Community Insurance 329

Onclusive

AUGUST 22, 2017

Depending on the stage of the business, communications professionals are often tasked with creating messaging cards and positioning statements for the companies they represent. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Melissa Agnes

AUGUST 5, 2014

Every semester, I give a guest lecture to Eric Chandler’s NYU PR & SM Continuing Education Course. Eric has designed the course to provide his students with practical learning. There is an ever-growing need for your team to conduct a risk assessment prior to the launch of any marketing or promotional communication.

Marketing 228

Marketing Case Study Airlines Course 228

Deirdre Breakenridge

AUGUST 27, 2018

He has also taught public relations courses at Brigham Young University, where he earlier earned bachelors and master’s degrees in communications with an emphasis in public relations. About Spin Sucks.

Community 157

Community Pitching Media Newspapers 157

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Of course, the changes we see aren’t usually sudden. Purpose and values-based communications will become an essential part of the marketing toolbox. Marketers look beyond products.

Trends 385

Trends Employee Viral Advertising 385

Deirdre Breakenridge

NOVEMBER 5, 2018

Within this context, the #PRStudChat community, which is sponsored by Spin Sucks, will gather on Thursday, Nov 15th, at 12 P.M., Ai has been teaching Public Relations and Communication courses at the university level for a decade. How can online communities help people facilitate change in their lives and careers?

Community 150

Community Social Media Media Education 150

Polaris

NOVEMBER 17, 2014

If you’re launching a new product or service, it therefore makes sense to include blogger outreach in the marketing mix. While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. or mess up a blogger outreach program with poor targeting and lazy execution.

Media Relations 232

Media Relations Marketing Media Fashion 232

ImPRessions - Crenshaw Communications

MARCH 3, 2022

B2B Sales & Marketing Exchange (August, Boston). B2B media outlet Demand Gen Report produces this and the winter B2B Marketing Exchange events annually. This is HubSpot’s annual event that unites thought leaders from over 161 countries across marketing, sales, customer success, revenue operations, and more.

Conference 304

Conference B2B Case Study Content Marketing 304

Deirdre Breakenridge

FEBRUARY 13, 2015

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. We’ve invited a few special guests to join our discussion who will share their expertise on healthcare issues and the many advancements that we’ve seen in communications.

Healthcare 150

Healthcare Community Twitter Communications 150

Deirdre Breakenridge

MARCH 20, 2017

A Guest Post By Corina Manea, Chief Community Officer for Spin Sucks, & Founder of NutsPR. It used to be you had to take accredited, in-person courses if you wanted to do something new in your job as a PR pro. If you want to learn more about a specific topic, someone thought of it and built a course or written articles about it.

Community 244

Community Social Media Course Measurement 244

Deirdre Breakenridge

OCTOBER 22, 2014

And do it better of course! Valerie Merahn Simon, Co-Founder, #PRStudChat Valerie has been in the communications industry for nearly 20 years. An accomplished senior sales and marketing executive, Valerie is a motivated leader who provides vision, along with strategic and tactical leadership.

Crisis 312

Crisis Twitter Community Conference 312

Solo PR Pro

MARCH 31, 2020

Now more than ever we need to be a community, so it feels right to bring back our popular Twitter chats. Some of the questions we will be discussing, include: Should I wait until things are normal again to market my business? The post Staying the Course In a Crisis appeared first on Solo PR Pro.

Course 96

Course Crisis Twitter Community 96

Sword and the Script

DECEMBER 3, 2024

If differentiation is crucial to marketing communications, then saying the same thing is the opposite of what we need. I also don’t think its new products have gained the market traction they need. This of course is all just my opinion and I could be wrong. High probability means everyone is saying the same things.

Software 176

Software Measurement B2B Training 176

Deirdre Breakenridge

FEBRUARY 15, 2017

ET, the #PRStudChat community will gather to discuss the different opportunities in PR from owning your own business to agency PR and in-house communications for an organization. Jess conceived the idea of Don’t Panic Mgmt based on a fortune cookie (and the Coldplay song of course). On Wednesday, February 22nd, at 8:30 p.m.

Twitter 281

Twitter System Community Healthcare 281

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. The post 6 Ways To Use PR To Build Brand Marketing appeared first on Crenshaw Communications.

Brand 185

Brand Branding Marketing Wireless 185

Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. This is a marketing leadership problem.

Content Marketing 200

Content Marketing B2B Marketing How To 200

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Event & Experiential Marketing. Speaking Engagements.

Training 370

Training Media Training Crisis Communications Reputation 370

Deirdre Breakenridge

MARCH 14, 2018

Community Building. The number one lesson I learned from my journey of self-reinvention is community building. With so much content in the digital space, I simply cannot imagine being a content creator, consultant, or business practitioner without having a community. Here are two practices that I recommend. How about you?

Education 224

Education Community Social Media Energy 224

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

How can marketers cope? These issues seem arcane for anyone outside the industry, but they’re hot-button topics in the ad tech lane because the community is rushing to adapt. A Call To Action, or CTA, can exist in nearly any type of content but it’s worth calling out because it is essential to achieving content marketing goals.

Leadership 353

Leadership Insurance Insurance B2B 353

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Social media marketing and PR have recently become inseparable. Of course, the right strategy is key to success, but for amplifying or growing the results of a strong PR program, the best option is usually a blend of paid and organic social media. Fully 86% of B2B marketers combine paid and organic social tactics. Here’s why.

Social Media 344

Social Media Media B2B Leadership 344

ImPRessions - Crenshaw Communications

MARCH 4, 2021

Others in the VC community argue that PR is essential to a successful fundraise, and they preach its ancillary benefits for talent recruiting, business development, and M&A. For consumer brands, of course, PR can strike a spark that lights the fire of mass appeal. VCs, of course. But can a PR campaign pay for itself?

Study 234

Study Course SEO B2B 234

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2020

From Silicon Valley to New York’s own “Silicon Alley,” PR people tend to use these tech buzzwords in press releases and marketing materials. Here are 10 of the most eye roll- inducing tech buzzwords and marketing speak that PR folk should try to avoid in 2021. Unique, disruptive, innovative. They can even become obnoxious. .

Big Data 296

Big Data Technology Data Energy 296

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Social media marketing has matured dramatically over the last 15 years. Of course, speed and relevance are all-important in social media, but staff experience counts, too. No one can predict the nature or severity of a reputation crisis, but most brands understand their own vulnerabilities and social communities.

Construction 385

Construction Social Media Crisis Reputation 385

Deirdre Breakenridge

MARCH 5, 2019

Several of the questions Martin and our #PRStudChat community members will answer include: Q1. What one word would you use to describe the state of the current PR/communications curriculum and why? Which of the current core course offerings are essential? What would you drop and why? About Martin Waxman. About Spin Sucks.

Communications 208

Communications Analytics Social Media Media Training 208

Cision

OCTOBER 11, 2016

Influencer marketing continues to see enormous effectiveness with audiences. And while this advocate-driven strategy isn’t exactly a new trend in the wide world of marketing, it’s gaining more and more traction with PR professionals. Influencer marketing starts with purpose, explained Carrie during an InfluencePros podcast. “If

Marketing 120

Marketing Customer Service Conference Community 120

Agility PR Solutions

AUGUST 7, 2024

They keep us company, make us laugh, and create huge communities of like-minded people. Influencers, of course. And while they have undoubtedly brought about these changes to our daily lives […] The post How influencer marketing is shaping the recruitment landscape appeared first on Agility PR Solutions.

Marketing 100

Marketing Course Community Company 100

Doctor Spin

MARCH 2, 2025

Instead of battling for attention in overcrowded markets, you carve out a smaller, highly engaged audience where your impact is maximised. Analyse where engaged communities already exist but lack strong brand representation. Engage deeply with niche communities through content, sponsorships, and partnerships.

Strategy 52

Strategy Sports Course Community 52

Deirdre Breakenridge

MAY 24, 2016

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. Of course, nailing down what success looks like is a critical first step.

Energy 190

Energy Mobile Community Measurement 190

Deirdre Breakenridge

OCTOBER 16, 2014

Working with speed, flexibility and accuracy outside of your normal communication zones. This extends beyond the four walls of your communications department in your company. And of course, you also realize the extended reach of social media with a network of networks and an audience of audiences.

Big Data 250

Big Data Data Education Internal 250

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 211

Writing Communications Marketing B2B 211

Cision

JUNE 26, 2017

What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers. If you want to crop a photo, this, of course, reduces resolution. A great read for marketing pros interested in video. How to Hashtag Photos for Better Engagement?

Instagram 109

Instagram How To Mobile Community 109

ImPRessions - Crenshaw Communications

JULY 22, 2019

The past five years or so have seen drastic changes in the media and cultural landscape that impact PR and marketing. Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. But does it scale?

Mobile 244

Mobile SEO Web Journalism 244

Shift Communications

JANUARY 16, 2018

In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. And of course, that includes news organizations, corporate Facebook pages, pre-recorded videos, things like that. [00:01:02]

Facebook 116

Facebook Video Brand Branding 116

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 12% say competing go-to-market strategy or goals (KPIs).

B2B 148

B2B Marketing Survey Software 148

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Look at the Instant Pot Community. This is an advice community. Implementation Tip!

Facebook 181

Facebook Community Advertising Advertising 181

The Proactive Report

MARCH 27, 2020

In this situation, it’s natural to want to cut costs, but the mistake most businesses make is to cut marketing and PR spend. And, as history has shown, brands that remain in-market with consistent messaging come out of a crisis ahead of their competitors. Create goodwill and a sense of being connected to your community.

Crisis 225

Crisis How To Small Business Social Media 225

Deirdre Breakenridge

AUGUST 9, 2017

Please join the #PRStudChat community on August 16, at 8:30 P.M., Was there a specific college course that you took that helped you decide on a career interest? Brendan Smith is currently studying marketing at West Chester University – College of Business & Public Management. Q2: How did you prepare for the internship?

Internal 170

Internal International System Financial 170