Shift Communications

SEPTEMBER 26, 2014

Do good for your community. Get creative and get involved! The post Fix (or Establish) Your Brand Reputation appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Is that call to action clear when you visit any page of your website? Marketing Coordinator. Photo Credit: Forbes.

Reputation 137

Reputation Brand Branding Customer Service 137

Sword and the Script

APRIL 7, 2015

None of these topics are especially interesting, yet all of them have provided examples of creative PR ideas for bringing those topics to life and in some cases reinvigorating a name or product long past its prime. asked Adfreak, a column for Adweek , of Rebecca Swift, director of creative planning at iStock by Getty Images.

Creativity 60

Creativity Publicity YouTube Insurance 60

MaccaPR

JANUARY 13, 2025

Changes within the public relations landscape dont only affect us as PR professionals, but were also responsible for guiding our clients through the ever-evolving world of Marketing, PR and Communications. AI (And the need for human authenticity!) In one survey, consumers were 2.4x

Crisis Management 62

Crisis Management Crisis Social Media Reddit 62

5W PR

SEPTEMBER 9, 2021

As more people adopt smartphones and join social networks, a multi-pronged crisis communication and reputation management strategy is critical for small businesses’ long-term success. The calendar should also include important dates for the industry, as well as any dates for new product launches from the business itself.

Small Business 158

Small Business Publicity Social Media Web 158

Critical Mention

OCTOBER 21, 2018

They have all been in the news for being involved in a crisis in the past couple of years. The lists go on and on when it comes to crisis communications case studies. As I have shared with students and young professionals, if you go into crisis communications, you will always have a case to discuss and work to do.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Sword and the Script

JUNE 25, 2019

This goes beyond crisis communications. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk.

Brand 128

Brand Branding Reputation Corporate 128

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Communications Conversations

MAY 3, 2017

I would say my job is roughly 60% content (strategy and execution), 25% analytics/reporting and 15% community management. But it can sometimes hinder innovation and creativity, and it definitely creates time and work. Influencer marketing is another trend that’s gaining traction in medical communities. take action as needed.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Prohibition

JANUARY 17, 2022

With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

PRSay

AUGUST 31, 2017

In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. Terry is president, Jaron Terry Communications, serving clients in Central Ohio, and is adjunct faculty, Franklin University, where she teaches crisis communications.

Nonprofit 102

Nonprofit Employee Leadership Crisis Communications 102

Shift Communications

JULY 28, 2017

An event, or community speaking engagement that is open to the public, may be the best course of action for G.W. Second, we want to make sure our audience and channel strategy is solidified before digging into creatives. If your brand has a predefined crisis plan, it’s time to bring it off the shelf. We’d counsel G.W.

Case Study 92

Case Study Crisis Study Strategy 92

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. There’s a lot of opportunity, particularly on LinkedIn, to experiment with creative, educational and interesting content that keeps people on platform. Finally, 2024 also brings another U.S.

Writing 211

Writing Communications Marketing B2B 211

Konnect Agency

MARCH 31, 2020

As the global community continues to experience the impact of the health and economic crisis of COVID-19, we as a PR Agency are continuing to keep current on best marketing practices during this unprecedented time. It’s not about you, it’s about the community and how we are all working together for a solution. #5

Communications 69

Communications Crisis Communications Crisis Social Media 69

Cision

APRIL 28, 2015

A community uniting around a labor strike? Images: Bart Everson , Caelie_Frampton ( Creative Commons ). The story became one of helping employees and reinstating an employer known for taking care of his workers and customers. The locals loved the story. More importantly, they acted and joined the unfolding story. The media loved it.

Employee 120

Employee Print Customer Service Local 120

5W PR

JANUARY 29, 2024

PR professionals must master the art of transparency, finding creative ways to showcase the value of technologies without compromising classified information. Crisis PR Unexpected events are unavoidable, especially in defense tech, where even small mistakes can have serious consequences.

Industry 78

Industry Publicity Ethics Privacy 78

Solo PR Pro

JANUARY 17, 2023

Learn from the experiences of: Kathy Casciani, Azul Communications. Emily Myers Duke, Pretty Creative PR. Elisa Smith, senior communications consultant. I also saw a niche for solo PR consultants with my specialties — media relations, crisis communications and community outreach — in my area.

Agency 108

Agency Travel Groups Community 108

Karen Freberg

NOVEMBER 15, 2020

With that being said, it brings up the the need for our community to have more resources and opportunities for book writing. I can’t write (unless it’s creative) at night – even with coffee in hand! Passionate about all things crisis communications? I was honored and truly touched to receive this award.

Writing 105

Writing Chemicals Conference Resources 105

Karen Freberg

OCTOBER 17, 2021

Not just as a researcher and member of the PR academic community, but a mentor and advocate for the next generation of professors and scholars entering the field. However, when it comes to certain areas like crisis communication, social media, and now influencer marketing – yes. The claim that PR research is siloed.

Journalism 111

Journalism Study Interviews Conference 111

Newsfile

JANUARY 30, 2024

However, remember that AI should not replace human-written content and creativity. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Personalize communications to make customers feel valued.

Trends 105

Trends YouTube Video Social Media 105

Waxing UnLyrical

MAY 1, 2020

I would have given them props for being creative, trying to extend a relationship with me (their customer) beyond the box office (which is where they ultimately want me to end up)… because that is what good marketers do. ”) to pseudo relational (“let us be your fake music therapist!”)

Crisis 81

Crisis Community Ethics Groups 81

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

Sword and the Script

NOVEMBER 26, 2019

PR pros that report to the CEO might be less interested, but I’d challenge that segment of our community to give it some thought. On our call, Cision suggested a potential use case in crisis communications – target readers of negative coverage with a statement. 5) Cision Impact pricing and customers.

Publicity 106

Publicity Media Advertising Advertising 106

5W PR

SEPTEMBER 11, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Waxing UnLyrical

SEPTEMBER 28, 2010

Image: Geoff LMV via Flickr , Creative Commons These included sentences like On what Pepco’s crisis communication plan is: “Pepco takes its responsibility to keep customers informed seriously. Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information.

Social Media 69

Social Media Media Skype Energy 69

Karen Freberg

MAY 29, 2020

Most of the classes I teach focus on applied practices of social media, crisis communications, and public relations. They built a strong community and presence on their social media channels. The brand literally was ALWAYS on the leading edge of doing something creative and innovative in the community.

Course 63

Course Case Study Social Media Crisis Communications 63

Burrelles Fresh Ideas

APRIL 9, 2024

Partnering with local influencers, they showcased their commitment to sustainability and community, driving both online engagement and foot traffic. With technological advances and the rise of new platforms, the possibilities for creative and impactful brand storytelling are endless.

Social Media 93

Social Media Marketing Media Storytelling 93

Solo PR Pro

OCTOBER 18, 2022

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. We offer everything from strategic communications to public relations, marketing, branding and creative services.

Media Relations 97

Media Relations Media Social Media Internal 97

Sword and the Script

AUGUST 29, 2017

More than once I’ve seen solid thought leadership content languish unread until it’s discovered by an influential blogger with a small but tight link to a niche community. This also works the other way around in crisis communications. Then it spreads like a virus. 3) Content must be easily absorbed.

Leadership 72

Leadership B2B Study Marketing 72

Landis PR

JULY 31, 2023

This has created both an opportunity and a potential point of concern for professional marketers and communicators who are wondering: Do the benefits of AI outweigh the threats? Sometimes all it takes is a single word or idea to get the creative juices flowing. Here are six of the top takeaways.

Communications 97

Communications Marketing Pitching Technology 97

Sword and the Script

APRIL 2, 2019

The legal community, and more specifically the in-house effect on law firms bear insight. Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. By the way, the WSJ reporter on that byline used to write for PRWeek).

Agency 118

Agency Trends Marketing Survey 118

Waxing UnLyrical

JULY 12, 2018

Image: Bess-Hamiti via Pixabay, Creative Commons License CC0. The site has 5,000 agency and professional profiles in areas including: crisis communications, public relations, internal communications, government affairs, investor relations, content marketing, social media, SEO, website development, photography and video.

Brand 74

Brand Branding Banking Financial 74

Solo PR Pro

JUNE 30, 2015

This year, we’ve joined forces with the well-respected Florida Public Relations Association (FPRA) Conference – being held August 10-12, in Orlando – to help develop a program jam-packed with sessions of interest to the Solo PR Pro community. Instagram for PR Success – Heather Whaling, President, Geben Communication.

Hotels 40

Hotels Conference Analytics Sports 40

Solo PR Pro

AUGUST 2, 2022

Courses may be as broad as Principles of PR or PR Campaigns, or as focused as Working with Influencers, Crisis Communications or Nonprofit PR.” ” The class was horrified when I described the chains we used to make out of them, and the dresses, curtains and other assorted creative uses for them.

Education 107

Education Course Nonprofit Resources 107

Karen Freberg

DECEMBER 3, 2017

I had the chance to integrate the Meltwater University program in my PR and Crisis communications graduate class at the University of Louisville. Meltwater provided the light to guide us on where we need to go, what actions to take from the data, and serve as a springboard for new ideas and creative executions.

Crisis Communications 52

Crisis Communications Data Analytics Social Media 52

Karen Freberg

JUNE 11, 2018

This can be done for both positive campaigns, but can also be used in crisis communications. Disrupting the norm through word of mouth communication. I think we are going to see more creative activations and campaigns that will continue to push the boundaries of both creativity and strategy here. Best Wishes,

Social Media 42

Social Media Case Study Media Creativity 42

Karen Freberg

DECEMBER 30, 2019

Great colleagues, students, community, school, and area. This decade allowed me to fine tune, evaluate, and creatively execute assignments and opportunities for my students over the years with some amazing clients, such as The Louisville Bats, The Breeders’ Cup, and most recently Facebook. Freberg 2.0 (Mom General Motors (2015).

Social Media 56

Social Media Conference Travel Internal 56

MaccaPR

NOVEMBER 30, 2017

By those metrics, 'Fearless Girl's creative idea was impeccable, its timing was beautiful and the location was spot on. The ultimate home run is when your ad becomes part of the fabric of your community. Crisis communications pros know that no corporate misdeed goes unexposed in this social media climate.

Marketing 76

Marketing Consumer Measurement Viral 76