Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. Looking for an agency partner that can both bring creative ideas and.

B2B 75

B2B Creativity Film Trade Shows 75

PRSay

MARCH 7, 2024

The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity. Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners.

Film 130

Film Marketing Sports Hotels 130

ImPRessions - Crenshaw Communications

APRIL 5, 2017

Marketers use data to inform their creative campaigns, and digital ads are bought without any communication between agency and media company. Creative freedom for influencers. Creative PR teams look at video like this and see several possible extensions. The question is, can we get more out of influencer videos?

Trends 149

Trends Fashion Video YouTube 149

Sword and the Script

APRIL 7, 2015

None of these topics are especially interesting, yet all of them have provided examples of creative PR ideas for bringing those topics to life and in some cases reinvigorating a name or product long past its prime. asked Adfreak, a column for Adweek , of Rebecca Swift, director of creative planning at iStock by Getty Images.

Creativity 60

Creativity Publicity YouTube Insurance 60

Stephen Waddington

AUGUST 14, 2018

Social sells: Prowly Magazine community From the outset we felt as if every conversation with a prospect was like a recruitment interview rather than a discussion about a tool. We switched our creative PR efforts for educational activities. It’s how Prowly Magazine was born - our educational community.

Tools 112

Tools Education Film Local 112

Sword and the Script

AUGUST 12, 2014

My degree was in film and TV production – and I thought I had done all the right things to land a gig in film or TV after graduating. Those in the PR tech community at the time will recall, it was a brutal work environment as agencies across the board – except in healthcare – were cutting headcounts.

How To 123

How To Film Agency Corporate 123

PR for Anyone

OCTOBER 25, 2023

The Broadcasting Years Diane has gained a multifaceted skill set with her extensive background that includes radio, television, film, communications, and broadcasting. Among her favorites are narratives focused on polio eradication and HIV/AIDS mitigation, where she witnessed the resilience of communities facing significant challenges.

Storytelling 130

Storytelling Airlines Film Energy 130

Cision

APRIL 12, 2016

Another example is when W launched a modeling search, which tapped into the Instagram community to scout for new talent – and where our hashtag and the submissions we received became a powerful tool for communicating what our brand stands for, both direct to consumers and to industry media. Rapid Fire Round.

Fashion 120

Fashion Pitching Journalism Social Media 120

Solo PR Pro

MAY 14, 2021

Originally from Southern California, she had moved to New York City to dabble in the film, television and entertainment industries. Her immersion into this world of creativity sparked her curiosity for what existed behind the camera lens. A serendipitous moment: Naming the agency. A passion for helping the underserved.

Meeting 105

Meeting Training Study Film 105

Communications Conversations

JUNE 28, 2018

I am the Senior Corporate Communications Manager for both teams, which means I handle all “off court” communications. As far as what I was most proud of, I’d have to say it was the new community relations program. They also helped me think differently and creatively. And then, anything else that may come up along the way.

Sports 113

Sports Travel Television Journalism 113

Karen Freberg

JUNE 24, 2018

I was greeted in Lehi for the Creative Campus event with hugs because of the professional relationships I have been able to make over the past few years. In many ways, I felt I was coming to my creativity home! What is Creative Campus? What were some of the lessons I learned during Creative Campus?

Creativity 40

Creativity Education Video Film 40

Beyond PR

MARCH 4, 2016

Marketers and other content creators are turning to mobile devices to film behind-the-scenes glimpses of their office, industry events and tradeshows, and spur-of-the-moment videos for social media. Consider these tips to film more polished video content on the go. He previously worked as a creative producer for PR Newswire’s MultiVu.

Mobile 73

Mobile Video Interviews Film 73

Waxing UnLyrical

DECEMBER 13, 2010

Image: Peter Lee via Flickr, Creative Commons Thanks so much for stopping by WUL! Second, videotaping it is necessary to ensure the "lack of ruined commute" is captured on film. Why dont you film it - especially the smiles on peoples faces and then email the station? We told you so!&# You know what I have to say to you, NBCW?

Media 93

Media Facebook Twitter Film 93

Critical Mention

JUNE 21, 2017

And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. ” By protecting a creator’s economic interest in their work, our Founders ensured that innovation and creativity would thrive. .” We create and market our own content.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 22, 2017

And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. ” By protecting a creator’s economic interest in their work, our Founders ensured that innovation and creativity would thrive. .” We create and market our own content.

Film 60

Film Print Creativity Internal 60

Prohibition

JULY 5, 2019

Here at Prohibition, we love getting our creative juices flowing when planning feel-good campaigns that drive results for our clients. Most importantly however, we wanted to create a feel-good campaign that sparked community engagement and elicited positive feelings and an appreciation for times gone by. CEWE Life in Colour Campaign.

Print 54

Print Film Instagram Creativity 54

Waxing UnLyrical

NOVEMBER 29, 2010

If you’ve seen Some Kind of Monster , Metallica may not be the first band you think of when you consider “equality,&# especially since the film depicts the group in the midst of a huge crisis. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Film 77

Film Measurement Twitter Leadership 77

PR 20/20

SEPTEMBER 17, 2019

The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” You'll connect with an incredible community of experts and uncover tactical advice from industry-leading practitioners in the vast world of SEO, mobile, conversion optimization, local search, and more.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

OCTOBER 19, 2021

Creative Constraints. The constraints of Instagram, YouTube and TikTok are all opportunities for creativity. Carly and Charlene stand by the fact that creativity thrives in constraints. Creative Best Practices. Some universal creative best practices include: Capturing attention fast (1-3 seconds to make someone care).

Video 58

Video Instagram YouTube Creativity 58

Waxing UnLyrical

DECEMBER 9, 2010

Aim high in creativity, but keep in mind the limitations of your tools and skills throughout the process. Im not sure how to resolve that for the future, especially when it comes to filming outside. One person said they wanted to know how to find the time to film and edit. Keep it as simple as possible. Thanks for responding!

Video 95

Video Facebook Twitter Viral 95

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. We had a conversation in class on how you can use social media to build relationships and make amazing opportunities happen – because like films – it all comes down to storytelling.

Social Media 85

Social Media Film Industry Viral 85

Communications Conversations

NOVEMBER 20, 2017

I film and edit the footage, distribute through applicable channels and to relevant targets. This group is composed of employees from each department which ensures a consistent brand image across all external facing channels, and has sparked many creative ideas over the years! Video is another aspect of my job. Winona feels like home.

Meeting 0

Meeting Social Media Employee Pinterest 0

Burrelles Fresh Ideas

AUGUST 29, 2023

Cultivating diverse teams and fostering inclusive workplaces encourages creativity, innovation, and empathy and enhances an organization’s productivity and competitive edge. From an ethical vantage point, inclusion is an acknowledgment of every individual’s inherent dignity and worth, irrespective of their abilities.

Brand 90

Brand Branding Marketing Ethics 90

Mark My Words

MAY 3, 2022

Threats On how the streaming giant found itself in this position, Wez Merchant, PR collaborator with fellow streamer Rakuten, founder and CEO of film PR agency Strike Media, says Netflix has been caught in an unfortunate crisis, in which it “hasn’t really put many feet wrong”. And can savvy PR and comms strategies prevent a further fall?

Film 60

Film Advertising Advertising Consumer 60

PR 20/20

OCTOBER 19, 2021

Creative Constraints. The constraints of Instagram, YouTube and TikTok are all opportunities for creativity. Carly and Charlene stand by the fact that creativity thrives in constraints. Creative Best Practices. Some universal creative best practices include: Capturing attention fast (1-3 seconds to make someone care).

Video 52

Video Instagram YouTube Creativity 52

Waxing UnLyrical

FEBRUARY 23, 2015

have honored those films and actors that stand out from the crowd, creating a brand that exudes excellence. Creative Branding In a Fredericksburg Loo. Why: In this goodie from the WUL vault, I share lessons in creative branding from a Fredericksburg, Va. Oscar hangover, anyone? Yesterday marked the 87th Annual Academy Awards.

Brand 40

Brand Branding Film Web 40

Konnect Agency

FEBRUARY 26, 2021

2020 was a major year for Taylor, having written, recorded and released two studio albums while in quarantine, filming and releasing a Disney+ documentary and re-recording her old masters. Simply put, one of the most effective methods to bring your brand story or product to life is via meaningful and creative content.

Brand 52

Brand Branding Marketing Storytelling 52

Sword and the Script

APRIL 19, 2016

The time and effort for the news crew put into setup and film the interview lasted hours. The benefit here even better in that you are also growing your “owned media” community and inviting prospects to join it. * * *. The reporter had flown in earlier and the interview went on as planned. Proven to get More Out of Media Relations.

Media Relations 60

Media Relations Media Interviews Pitching 60

MaccaPR

JUNE 21, 2017

With nearly 200,000 unique visitors to its site each month and almost 380,000 followers on Twitter, Man Repeller has become a global community of bright, interested and interesting people who know that fashion, humor and intelligence are not mutually exclusive. Crew: Style Hacks. In this series from the J.Crew brand, 2.5-minute

Video 54

Video Brand Branding Fashion 54

MaccaPR

DECEMBER 1, 2015

Their mission is singular: Our marketing industry will thrive only if it absorbs the creativity of people with diverse ethnic and socioeconomic backgrounds, so that marketers are more representative of the country’s multicultural, multiracial audiences. Tell us what inspired John’s interest?

Marketing 48

Marketing Advertising Advertising Agency 48

PR Conversations

JULY 17, 2014

That, and because I can indulge my need for creative expression. It is a long-running and successful campaign that still resonates in our New Zealand community. Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? What is your idea of PR nirvana? When people “get it” about PR.

Real Estate 71

Real Estate Local Government Internal 71

Prohibition

JULY 23, 2019

The University of Salford did not only win awards for this creative campaign, but they were able to increase their website engagement by over 250% and gained an increase in offers through clearing by 28% with registrations for 2015 increased by 13%. Anglia Ruskin University – Plan ARU from The Progress Film Company on Vimeo.

Social Media 54

Social Media Media Education Internal 54

Waxing UnLyrical

DECEMBER 26, 2010

Image: Joey Rozier via Flickr, Creative Commons For the uninitiated, Boxing Day is the day after Christmas (though where celebrated, marked on the first weekday after Christmas, so that would mean it’s actually tomorrow, but whatever). No more presents, great food and holiday cheer, you think? Nothing to look forward to?

Facebook 58

Facebook Twitter Measurement Social Media 58

Buzzstream

DECEMBER 15, 2021

The list that follows could have been anything – it doesn’t matter what film is number 1 or even if you agree with it. SEO is the career path I set upon before honing more directly on the creative side of this industry and therefore, I’m always keeping tabs on the bottom-line. The methodology here is the most important part.

Digital PR 83

Digital PR Data Survey Construction 83

PR Conversations

MAY 9, 2017

I also appreciate the sense of community. Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? Aside from the talent to play an instrument, I dream of having more abilities that are creative. They set examples I hope to follow. Representing my country abroad has been a huge honour.

Energy 53

Energy Measurement International Internal 53

Maxim Behar

OCTOBER 15, 2023

The Shumen Theatre was the first theatre in Bulgaria, the Shumen Symphony Orchestra was the first, and the Shumen Community Center was the first in Bulgaria. My dad had sent me to learn the language at the local Community center and I knew only how to greet and say goodbye to people, but I still told him that I knew how to speak.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100