Sword and the Script

SEPTEMBER 10, 2024

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. Comply with regulations, law, industry standards & ethical practices.” Don’t skimp here. This seems obvious.

B2B 179

B2B Software Ethics Leadership 179

ImPRessions - Crenshaw Communications

JUNE 20, 2023

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. Here are four ad industry and adtech trends to watch during Cannes Lions 2023. A striking surge in adtech’s prominence at this global event.

Creativity 156

Creativity Meeting Advertising Advertising 156

Deirdre Breakenridge

NOVEMBER 5, 2018

Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. How can online communities help people facilitate change in their lives and careers?

Community 150

Community Social Media Media Education 150

PR for Anyone

APRIL 2, 2025

Carla Hall is more than just a celebrity chef, shes a culinary force, a trailblazer, and a figure of resilience in the food industry. Every week, she was pushed to her limits, both emotionally and creatively, testing her resolve and passion for cooking. Carla is known for her infectious personality and passion for soulful cooking.

Industry 130

Industry Storytelling Education Television 130

Stephen Waddington

JUNE 23, 2020

There's no need for industry awards for at least 12 months. In any normal year, this week would see the start of the Cannes Lions International Festival of Creativity. Creative, marketing and PR industry events have either been postponed or moved online for at least 12 months.

Creativity 78

Creativity Industry Crisis Management Sports 78

Flack's Revenge

MAY 4, 2016

My local tech networking and meetup wanderings took me to a cool destination last night – the opening party of Creative Tech Week , at the Clemente Center on the Lower East Side. What is all this about a mashing up creativity and tech? The Expo and Community hubs are in Brooklyn; Arts and Industry, in Manhattan.

Creativity 120

Creativity Print Big Data Fashion 120

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

The talent market in many industries is tighter than ever. This bodes well for PR professionals who focus in employee and community relations. Most importantly, the cookie apocalypse promises to support a new age of more thoughtful and creative marketing and PR for smart brands and their agencies. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

Ronn Torossian

MARCH 7, 2025

Learn how small alcohol brands DogHouse Brewery and Empathy Wines use creative PR tactics, community building and transparency to compete with industry giants and win loyal customers The post The Unsung Heroes of Alcohol PR: How Two Small Brands Are Making Big Waves appeared first on.

Branding 195

Branding Brand Creativity Community 195

ImPRessions - Crenshaw Communications

JUNE 22, 2021

The platform offers PR teams a new way of storytelling for organizations and gives business personalities who are talented speakers with a strong point of view about industry trends an opportunity to ride the social audio wave. You can also reach out to an industry influencer to create reels in your interest. Twitter Spaces.

B2B 405

B2B Social Media Media Twitter 405

Cision

FEBRUARY 3, 2017

Which strategic positioning direction should clients pursue, what kind of media material should be featured and how important it is to create relevant and eye-catching messaging content are integral to each and every digital communications effort. Search dominates.

Creativity 120

Creativity SEO Mobile Journalism 120

Deirdre Breakenridge

SEPTEMBER 30, 2014

theSkimm breaks down headlines across industries, subjects and party lines and makes it easy and fun every morning. This year we expanded our team, moved into an office and have created a culture built around collaboration, creativity and getting sh*t done. How are you using social media to promote your Skimm’bassadors program?

Interviews 329

Interviews Social Media Technology Resources 329

Onclusive

AUGUST 9, 2021

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), PR professionals leverage storyboards and creative briefs to ensure that multimedia content is consistent with their brand positioning and messaging. Social Media & Community Management. Speaking Engagements.

Training 370

Training Media Training Crisis Communications Corporate 370

5W PR

APRIL 28, 2025

Public relations crises in the video game industry can strike without warning and spread rapidly across social media platforms, gaming communities, and news outlets. The gaming community’s passionate nature and always-online presence mean that negative reactions can quickly snowball into major reputation threats.

Crisis 78

Crisis Guidelines Community System 78

ImPRessions - Crenshaw Communications

JUNE 22, 2020

They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. It’s essential to be community-minded.

B2B 276

B2B Social Media Branding Brand 276

Buzzstream

JULY 24, 2024

Abi comes from digital marketing agency Propellernet, where some of my favorite, most creative campaigns come from ( dirty cars anyone? ) Takeaway 1: Dive Deep into Subtopics and Pain Points When working with clients, especially in less exciting industries, focus on exploring subtopics and specific services they offer. Takeaway 5.

Creativity 99

Creativity How To Automotive LinkedIn 99

5W PR

DECEMBER 30, 2024

By leveraging the creativity and experiences of travelers and working with a hospitality marketing agency , businesses can create more engaging, relatable, and trustworthy content that resonates with their target audience. In the travel industry, UGC has become a game-changer, offering several key benefits.

Travel 78

Travel Marketing Privacy Community 78

5W PR

NOVEMBER 26, 2024

They can build a loyal community around their games by sharing behind-the-scenes content, engaging in discussions, and running contests. Community Building Fostering a sense of belonging is crucial. By partnering with influential figures in the gaming industry, developers can tap into their established audiences and gain credibility.

Video 78

Video Trends Marketing Advertising 78

5W PR

FEBRUARY 7, 2025

PR professionals who master TikTok’s unique blend of authenticity, creativity, and rapid content creation gain direct access to journalists, influencers, and consumers alike. Building Meaningful Connections with Journalists PR professionals can use TikTok to catch journalists’ attention through creative storytelling.

Viral 78

Viral Branding Brand Airlines 78

5W PR

APRIL 24, 2025

That ethos was front and center at our latest Happy Hour panel event on April 16th, 2025, How to Activate in the Multicultural Community, which brought together powerhouse voices from across the media, automotive, tech, and agency landscapes. Below are the key takeaways from this energizing, candid, and deeply insightful discussion.

Marketing 78

Marketing Automotive Leadership Community 78

5W PR

FEBRUARY 20, 2025

Building strong customer relationships in the toy industry requires more than just creating great products – it demands strategic public relations efforts that connect with both children and parents on an emotional level. The campaign centered on how LEGO has been a constant source of creative expression across generations.

Company 78

Company Branding Brand Crisis Management 78

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Helps build a community around common topics or interests . B2B companies can use audience targeting to reach industry decision-makers . Ads aren’t always the way to go – a captivating, creative organic post can generate buzz and compel your followers to share. There is no cost to use it. Builds brand awareness.

Social Media 344

Social Media Media B2B Leadership 344

Prowly

MARCH 4, 2025

Some industries are as slow as a turtle when it comes to change, but not PR. It has already reshaped the industry and altered how professionals conduct research, analyze data, write press releases, and create content. 3 Automate repetitive tasks Creative work is your oyster, but do you dread checking grammar and punctuation?

Trends 104

Trends Reddit Pitching Data 104

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post , which sets the stage). My good friend Judy Gombita introduced us, and I am glad that she did. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Wadds Inc.

FEBRUARY 15, 2024

The section on reputation risk has raised the ire of the creative community, with a single paragraph being called out as overreach and a form of censorship. It includes recommended management processes for a risk event and the Arts Council England's audit processes for managing third-party risk.

Creativity 105

Creativity Government Financial Reputation 105

Sword and the Script

JANUARY 21, 2025

Most of these are focused on marketing, communications, leadership and psychology. This does not include reading I do to be sharp on client industries, which is equally if not more voracious. The same goes for the courses offered by businesses those double as community-building programs too.

Google 157

Google Course Survey YouTube 157

The Hoyt Organization

SEPTEMBER 21, 2024

Advancements in healthcare technology are transforming the industry at a rapid pace. The healthcare industry in particular has had to reshape its approach to marketing and PR, being an industry so reliant on building client relationships and trust. So it’s important to engage with your community as often as possible.

Healthcare 93

Healthcare Industry Strategy Case Study 93

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

The public relations industry has done a good job speaking out about the lack of ethnic and demographic diversity in our business – particularly at PR agencies , where middle-class whites predominate, and where C-level management is mostly Caucasian men. Yet with so much talk, why is public relations still so… well, white?

Agency 219

Agency Transportation Industry Creativity 219

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. During my time at PT, I worked under an industry professional, Hendrika, who I grew to admire so much. What drew you to the field of PR?

Social Media 227

Social Media Newspapers Reputation Community 227

Deirdre Breakenridge

APRIL 9, 2019

” Tyler handles the creative marketing for the Kentucky Proud program, which offers grants and marketing assistance to the Commonwealth’s agricultural businesses. Several of the topics and questions that will be answered by Tyler and the #PRStudChat community include: Q1. Tyler Madison, Program Manager, Kentucky Proud.

Government 35

Government Agency Consumer Agriculture 35

Prowly

APRIL 11, 2025

Let Prowly handle that for you so you can stay focused on the creative work that matters. One of the benefits of reputation marketing is a reliable community and strong bonds with customers. Protecting your reputation (for high-risk industries) Think of this as your brand's safety-net. Reputation marketing: what is it?

Reputation 104

Reputation Publicity How To Marketing 104

Deirdre Breakenridge

JULY 3, 2018

It may be summer, but #PRStudChat, sponsored by Spin Sucks, is focused on strategic communications all year round. In the spirit of learning, even when school is out, our community will gather for a Twitter chat on July 19th at 12:00 p.m. ET to discuss social media and getting into the strategic communications mindset.

Social Media 150

Social Media Communications Media Community 150

5W PR

MARCH 26, 2025

Start by developing a targeted media list of lifestyle, events, and industry-specific outlets that reach your desired audience. Building Community Through Digital PR The most successful lifestyle events create year-round communities that drive repeat attendance. ” and “why should readers care?

Digital PR 78

Digital PR Strategy Instagram Fashion 78

Stephen Waddington

AUGUST 6, 2021

Thanks to the community of 24 speakers and 900 delegates. Other sessions have explored industry such as ethnic and socio-economic diversity, and professionalism. Speakers have ranged from students to communications directors, from creative leaders to agency heads, and from tool vendors to industry association leaders.

YouTube 146

YouTube Creativity Community Leadership 146

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. Several of the topics and questions answered by our special guests and our community members on the 22nd will include: How much time/attention do you give to the content you share and why?

Radio 170

Radio How To Community Storytelling 170

5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Interactive webinars and workshops Host interactive webinars or virtual workshops that address industry challenges or provide valuable insights. What is B2B?

B2B 78

B2B Creativity Case Study B2C 78

ImPRessions - Crenshaw Communications

JUNE 28, 2017

In PR terms, it’s where top-notch analyst relations, outreach to relevant industry experts, and brand spokesperson relationships come in. The best programs work to create brand advocates through special offers and incentives, but also by building social communities of regular customers. Blending earned and paid media.

Publicity 255

Publicity Storytelling Automotive Software 255

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Storytelling is also important for B2B companies where the product is complicated or the industry changes quickly. The experience of strangers in the same professional community can be as persuasive as that of experts. A social community where a brand interacts with fans and customers is an obvious start.

Storytelling 233

Storytelling Education Software LinkedIn 233