5W PR

MARCH 26, 2025

Building Community Through Digital PR The most successful lifestyle events create year-round communities that drive repeat attendance. Start building buzz 6-8 months before the event date through a coordinated digital PR campaign across owned, earned and paid channels.

Digital PR 78

Digital PR Strategy Instagram Fashion 78

Cision

APRIL 24, 2015

And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Because the community of library bloggers is so big and distributed, it’s hard to take a one-size-fits-all approach. However, blogging is one of the leading tools in any brand’s content marketing strategy.

Mobile 120

Mobile Community Blogging Publicity 120

wiredPRworks

MARCH 10, 2022

This was an interview I was so looking forward to – after all, Beth and I go way, way, way back to the early days when corporate communications was just making the transition to the first evolution of social media: the intranet. Listen in for ways to get creative when you communicate on social and IRL!!

Creativity 98

Creativity Communications Instagram Interviews 98

5W PR

NOVEMBER 6, 2024

Developing a successful video game marketing campaign for a new video game requires a strategic approach that combines creativity, data-driven insights, and targeted execution. These are simply communities where gamers discuss and recommend new games. To ensure its success, a well-crafted marketing campaign is essential.

Video 78

Video How To Marketing Television 78

Deirdre Breakenridge

SEPTEMBER 14, 2017

As I’ve read interviews and talked to writers, their answers range from challenges landing a publishing deal and feeling overwhelmed as a slow writer, to fears around vulnerability and the struggle to shed self-doubt. I even asked a creative I admire to partner with me. How have you tackled new creative projects?

Writing 0

Writing Travel Film Creativity 0

Prowly

MARCH 4, 2025

3 Automate repetitive tasks Creative work is your oyster, but do you dread checking grammar and punctuation? We want to ensure that no answers to interview questions or pitches generated by AI will ever be sent to an editor. To find them, dig through niche forums, Slack groups, LinkedIn communities, and other conversations.

Trends 104

Trends Reddit Pitching Data 104

ImPRessions - Crenshaw Communications

MAY 4, 2018

Networking isn’t only about getting interviews. Those early “informational interviews” can also be the beginning of an informal professional network. Study bloggers in communications, marketing and the vertical sectors you’re interested in. Talk to everyone. Tell them something they don’t know.

How To 189

How To Nonprofit Interviews Privacy 189

ImPRessions - Crenshaw Communications

APRIL 13, 2023

Its success hinges on a genuine understanding of diverse communities and cultures. When I was interviewing with Crenshaw, one of the first things I noticed was that the leader interviewing me was a man of color – someone who looked like me. It can also lead to more innovative solutions and better problem-solving.

Employee 156

Employee Community Groups Interviews 156

Deirdre Breakenridge

DECEMBER 11, 2015

Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. Regardless, creativity is a big part of PR today. On the show, we discussed a Creativity in PR study by The Holmes Report and Now Go Create. I accomplished my 2015 show goals.

Creativity 150

Creativity Trends Technology Agency 150

Deirdre Breakenridge

DECEMBER 4, 2018

Similarly, many nonprofits today aim to develop relationships with young people and benefit from their creative minds. Creating a space for young people to share their stories can inspire them to connect with their own community and be part of the change. These stories encourage understanding and empathy toward other perspectives.

Nonprofit 240

Nonprofit Storytelling Instagram Facebook 240

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. I really fell in love with how strategy can be supplemented with creativity to share your client’s story. What drew you to the field of PR?

Social Media 227

Social Media Newspapers Reputation Community 227

PRSay

FEBRUARY 8, 2021

We reinforce to stakeholders that our organizations believe Black Lives Matter and they should be represented and included in our workplaces and communities. Our audiences gain new insights and understanding about the Black experience in the United States. Then, March 1 arrives.

Media 158

Media Policies System Pitching 158

5W PR

OCTOBER 26, 2017

These influencers take their personal brand seriously and like brands, are working to further grow and develop their digital community. To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. Every day is different and exciting.

Interviews 88

Interviews Instagram Video Creativity 88

Onclusive

JANUARY 31, 2018

The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees. Community: This is old ground for PR people: it’s not just your customers, but the people who influence our customers. So how do you do positioning?

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Engaging with the audience in real-time fosters a sense of community and positions a brand as an authority in the field. What is B2B?

B2B 78

B2B Creativity Case Study B2C 78

Onclusive

OCTOBER 3, 2017

Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. The answers resoundingly revolved around a single strategy: creating unique, differentiated content.

Branding 246

Branding Brand eBook Leadership 246

ImPRessions - Crenshaw Communications

MAY 22, 2017

This is why earned media – the stories and interviews produced by PR – will always be relevant. Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Generating credibility for the brand message.

Branding 185

Branding Brand Marketing Wireless 185

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Want to boost your public relations acumen? The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Stephen Waddington

MAY 26, 2021

Services: creativity, data and lead generation, eg. This is despite the fact that the pandemic has shown that there is no need for creative or professional services to be based in London. Industry support Everyone interviewed celebrated the support that their launch and new agency has received from the industry.

Agency 161

Agency Report Print Healthcare 161

PRSay

OCTOBER 14, 2021

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. How do you maintain a balance between your work and your community/volunteer service, including serving on the PRSA Board? Name: Michelle Egan, APR, Fellow PRSA. Location: Anchorage, Alaska. Board nominee position: Chair-elect. Alma mater: B.A.,

Meeting 148

Meeting Crisis Management Energy Resources 148

PR Job Coach

NOVEMBER 26, 2020

It demonstrates initiative, creativity and uniqueness. It is time to move away from assumptions and explore outside of the norm communicating openly and effectively to get through to the person on the other side of the interview table. with a major in electronics engineering from the Community College of Philadelphia.

Corporate 274

Corporate Leadership Advertising Advertising 274

ImPRessions - Crenshaw Communications

APRIL 5, 2017

As well, the smart PR team can leverage the social relationship for other opportunities like special events, curated content and interviews. Marketers use data to inform their creative campaigns, and digital ads are bought without any communication between agency and media company. Creative freedom for influencers.

Trends 149

Trends Fashion Video YouTube 149

Deirdre Breakenridge

NOVEMBER 3, 2016

Are you a professional who is willing to give back to the academic community? ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students can prepare themselves to enter the workplace — not as fresh graduates, but as emerging professionals. How do you stand out during and after job interviews?

Trade Shows 150

Trade Shows Community Social Media Resources 150

Cision

SEPTEMBER 23, 2015

Draw the Support of Your Community. If the awards are based on votes, this is where your online community can rally around you and help you win. Be available for interviews or more in-depth follow up. Bill Roehl , Beth Ferrari ( Creative Commons ). Note: some awards programs may have an entry fee. Images: Brad K.,

How To 120

How To Small Business Community Interviews 120

Cision

FEBRUARY 23, 2016

In this interview, Jim discusses his agency’s approach to integrated PR, shares the key lessons he’s learned throughout his career and explains what “Joined-Up Thinking,” Threepipe’s tagline, truly means. I found creative and intelligent people trying their best to deliver commercial success for clients.

Analytics 120

Analytics Agency Newspapers Community 120

wiredPRworks

MARCH 23, 2022

Meet Jennifer Navarrette, Podcast Producer, Virtual Event Producer, Content Strategist, Community Builder, Speaker, and Blockchain Enthusiast – one of the top Women on Twitter Spaces. Jennifer launched a 30-part series, Social Media and the Blockchain, and the Blockchain Creatis community where she hosts weekly Spaces on Twitter.

Web 119

Web Transportation Social Media Twitter 119

Shift Communications

MARCH 3, 2016

For this talk, I will outline some of the new additions for this year’s event as well as cover the general community vibe of SXSW Interactive. SHIFT: After 27 years, how do you (and your team) recharge the creative process and come back even stronger year-over-year? . Or, what’s something you always look forward to every year?

Interviews 60

Interviews Conference Creativity Community 60

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

B2B 75

B2B Creativity Film Trade Shows 75

Cision

JUNE 1, 2017

Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative. In most, if not all, industries there is good and bad competition.

Sports 245

Sports Agency Creativity Industry 245

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Maybe, you’ll choose to review one or two books and / or discuss a few research studies in your social media communities. The Shout-Out.

Skype 150

Skype Industry Storytelling Interviews 150

Critical Mention

FEBRUARY 22, 2019

In particular, all-in-one media monitoring platforms cut down time of sifting through millions of data sources, so marketers can spend more time applying what they learned from the data, allowing for the rise of more focused creative strategies instead of crunching numbers. Creative skills (26%). Community building (27%).

Marketing 118

Marketing Data B2C Big Data 118

Cision

NOVEMBER 5, 2015

In an interview with re/code , Jonah Peretti explains how BuzzFeed’s data science team helped pinpoint how BuzzFeed should connect to its various audiences: “They were able to pull data from the different platforms (…) they started to realize things, like videos about identity and emotion do much better on Facebook.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

PRSay

AUGUST 16, 2024

After the meeting, Justin Green, president and CEO of the Global Alliance since 2019, and founder and CEO of Wide Awake Communications in Dublin, Ireland, talked with PRsay about pressing challenges and trends impacting global communicators worldwide. (Ed Ed Note: The following interview has been edited for length and clarity.)

Trends 155

Trends Communications Ethics Corporate 155

5W PR

OCTOBER 26, 2017

These influencers take their personal brand seriously and like brands, are working to further grow and develop their digital community. To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. Every day is different and exciting.

Interviews 60

Interviews Instagram Video Creativity 60

Stephen Waddington

OCTOBER 4, 2022

Public relations agencies are expected to pitch for free, follow ambiguous processes, and contracts are frequently awarded on the basis of intangible metrics such as chemistry and creativity. The issue was recently highlighted by the Public Relations and Communications Association (PRCA) which suggested that the issue had got out of hand.

Pitching 117

Pitching Publicity System Energy 117

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

This ad is a creative and humorous expression around the teriyaki bowl, highlighting how a burger brand such as Jack in the Box has the guts — or ‘bowls’ — to go beyond the usual and serve something other than burgers. The post The PR Perils Of Cultural Appropriation appeared first on Crenshaw Communications.

Corporate 149

Corporate Viral Community Crisis 149

Stephen Waddington

AUGUST 14, 2018

Social sells: Prowly Magazine community From the outset we felt as if every conversation with a prospect was like a recruitment interview rather than a discussion about a tool. We switched our creative PR efforts for educational activities. It’s how Prowly Magazine was born - our educational community.

Tools 112

Tools Education Film Local 112