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Why B2B Brands Should Be Active on Social Media

ImPRessions - Crenshaw Communications

They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. It’s essential to be community-minded.

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3 Emerging Social Media Platforms B2B PR Pros Should Know

ImPRessions - Crenshaw Communications

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? One driving force behind the creation of Twitter Spaces seems to be the challenges Clubhouse faces regarding its community standards. For many, they continue to be the trinity of social media.

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How to Generate Creative Content Ideas With Abi Bennetts

Buzzstream

Abi comes from digital marketing agency Propellernet, where some of my favorite, most creative campaigns come from ( dirty cars anyone? ) Engage with the Industry Community Publicizing your work and sharing ideas within the industry community can provide extra validation and inspiration. Please reach out to me on LinkedIn or X.

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How Paid And Organic Social Media Work Together

ImPRessions - Crenshaw Communications

Helps build a community around common topics or interests . Promoting a webinar can benefit more from paid posts on LinkedIn compared to Facebook, and audience engagement can thrive on Twitter when using organic tools such as polls and hashtags. There is no cost to use it. Builds brand awareness. All promotion isn’t equal.

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How Socially Responsible Communications Maintain Your Community Cool

Waxing UnLyrical

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. How do you qualify your audience for each campaign?

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How PR Helps Turn Prospects Into Customers

ImPRessions - Crenshaw Communications

Smart brands will throw some paid marketing at earned media features or reviews to boost it on social platforms like LinkedIn or Twitter. This is also the time to merchandise reviews on social media and product forums like LinkedIn groups in direct-marketing campaigns. For business examples, pay a visit to Hubspot Academy on LinkedIn.

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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. Where do I go from here?

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