Shift Communications

SEPTEMBER 26, 2014

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Of the many things that play into a brand’s reputation, there are a few that you have control over: customer service, your online presence, and corporate social responsibility. Tori Sabourin.

Reputation 137

Reputation Brand Branding Customer Service 137

Cision

FEBRUARY 3, 2017

Which strategic positioning direction should clients pursue, what kind of media material should be featured and how important it is to create relevant and eye-catching messaging content are integral to each and every digital communications effort. Most businesses rely not only on their brand equity, but market reputation and repeat clients.

Creativity 120

Creativity SEO Mobile Journalism 120

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. But the conflict typically runs deeper.

Marketing 310

Marketing Product Launch Corporate Viral 310

Wadds Inc.

FEBRUARY 15, 2024

It covers investment, governance and management, financial viability and reputational risk. The section on reputation risk has raised the ire of the creative community, with a single paragraph being called out as overreach and a form of censorship.

Creativity 105

Creativity Government Financial Reputation 105

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Helps build a community around common topics or interests . While organic posting is key to reputation and relationship-building, algorithms that drive social content have made the paid social necessary for many campaigns. Extends the reach of thought leadership content . Develops campaigns with custom hashtags .

Social Media 344

Social Media Media B2B Leadership 344

5W PR

DECEMBER 6, 2024

Failure to comply with these regulations can result in hefty fines, reputational damage, and even legal action. Balancing Creativity and Compliance Crafting engaging and memorable alcohol advertising campaigns while adhering to strict regulatory standards can be a delicate balancing act.

Advertising 78

Advertising Advertising Ethics Local 78

PR Matters

JANUARY 12, 2018

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites. But what about a simple, clear-cut, no-nonsense, easy peasy, lemon squeezy guide to creating and maintaining a good reputation?

Reputation 133

Reputation Construction Writing Communications 133

Waxing UnLyrical

FEBRUARY 5, 2013

As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Image: goiabarea via Flickr, CC 2.0.

B2B 100

B2B Facebook Community How To 100

Onclusive

NOVEMBER 8, 2023

Crisis Communications There were some serious PR blunders in 2020. If those PR boo-boos didn’t show us the importance of having a crisis communications plan in place, we’re not sure what will. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 195

Training Media Training Crisis Communications Reputation 195

Flack's Revenge

DECEMBER 20, 2018

Brands must also make sure their community manager or agency has the experience, curiosity, and imagination needed to conceive, implement and measure their social efforts. I’m no longer hyperactive on Twitter, but still push out several tweets a day to keep our SO team, and my community up-to-date on social advents and need to know news.

Marketing 244

Marketing Facebook Social Media Community 244

PR Matters

APRIL 21, 2016

The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. A crisis is, by default, a reputation issue.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

PRSay

NOVEMBER 10, 2022

In the workplace, CEOs say, a culture of incivility threatens employee morale and productivity, corporate reputation and revenue. How can communications professionals show leadership to help counter this epidemic of incivility? Which communications assets can we use to make our kindness campaign a success?

Employee 156

Employee Crisis Reputation Creativity 156

Cision

JUNE 21, 2016

Morgan Givney, account manager at BizCom Associates, says brands need to put in the work to protect their reputation and maintain their online presence. In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change.

Social Media 227

Social Media Newspapers Reputation Community 227

ImPRessions - Crenshaw Communications

JUNE 29, 2020

Now is the time to ramp up customer-centric measures like community service and thought leadership – which classic PR programs deliver very well. As many states contemplate reopening, smaller businesses have an opportunity to be creative. The post Why PR And Marketing Matter Now appeared first on Crenshaw Communications.

Marketing 225

Marketing Leadership Crisis Healthcare 225

Waxing UnLyrical

MAY 10, 2018

These messages are tired and far from creative. These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. When the masses are using the same communication strategies, it’s time to stop and pause. When the masses are using the same communication strategies, it’s time to stop and pause.

Creativity 81

Creativity Communications Brand Branding 81

PR Matters

JANUARY 12, 2018

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily and Forbes, among other professional media sites. But what about a simple, clear-cut, no-nonsense, easy peasy, lemon squeezy guide to creating and maintaining a good reputation?

Reputation 100

Reputation Construction Writing Communications 100

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Boosting message resonance.

Brand 185

Brand Branding Marketing Wireless 185

Reputation Us

DECEMBER 14, 2022

As we move toward a new year, ReputationUs encourages keeping your organization’s good reputation at the forefront of your business initiatives. Our annual list of Eight Reputation Enhancement Actions to Take offers guidance for the year ahead. Looking back, 2022 brought in the Year of the Tiger. See our blog for more details.).

Reputation 78

Reputation Insurance Insurance Employee 78

ImPRessions - Crenshaw Communications

JUNE 2, 2020

Another 20% emphasized that consumers were not alone in their predicament, emphasizing words like “together” and “community.” Empathy wasn’t only conveyed through words, however; it was also seen through the creative content of the emails.

Study 170

Study Brand Branding B2C 170

Contently - Strategy

SEPTEMBER 13, 2024

Not factoring in diverse stock photos might lead to campaigns missing the boat at best or seriously damaging their reputation at worst. marketers believe that “using more diverse images helps a brand’s reputation,” according to Censuswide research. Eighty-eight percent of U.S.

Storytelling 52

Storytelling Community Reputation Creativity 52

Prowly

MARCH 4, 2025

When that happens, trust is quickly broken, and your brand, company, and even you risk serious reputational damage. 3 Automate repetitive tasks Creative work is your oyster, but do you dread checking grammar and punctuation? To find them, dig through niche forums, Slack groups, LinkedIn communities, and other conversations.

Trends 104

Trends Reddit Pitching Data 104

ImPRessions - Crenshaw Communications

MAY 4, 2018

Study bloggers in communications, marketing and the vertical sectors you’re interested in. Join online communities so you’re current on industry issues. Develop opinions on the topics that concern communicators, like measuring outcomes or reputation management in the digital age.

How To 189

How To Nonprofit Interviews Privacy 189

ImPRessions - Crenshaw Communications

MAY 29, 2020

How are brands communicating with consumers during the COVID-19 pandemic? Our team compiled dozens of mostly B2C brand email marketing communications sent between mid-March and mid-May, analyzing copy, creative and strategy. It’s also in the creative. Customers need a break – in price, and mood.

Marketing 156

Marketing B2C Retail Print 156

Cision

APRIL 14, 2017

What are the keys to maintaining a positive brand reputation? The keys to maintaining a positive brand reputation are the same as they’ve always been: do your homework, know the truth, monitor the moment, understand the key influences, use influence smartly and fairly, and never disconnect.

Reputation 177

Reputation Measurement Exercises Pitching 177

PRSay

AUGUST 16, 2024

There has never been a more important time in our humanity or the world than now for responsible communication. It’s a major concern for our communities, governments and countries all around the world. What does responsible communication entail? And more time is being put into that creativeness — that the technology can’t do.

Trends 155

Trends Communications Ethics Corporate 155

5W PR

SEPTEMBER 9, 2021

From press kits to media contacts to online reputation management, small businesses are hiring public relations specialists and adopting communications strategies to help tell their stories, boost their visibility, and meaningfully engage with consumers local stores and online.

Small Business 158

Small Business Publicity Social Media Web 158

Prohibition

AUGUST 4, 2021

Your reputation is the most critical aspect of your business. That means online business reputation management isn’t an optional extra anymore—it’s essential. The Internet is a vast, complex system of virtual connections and communities. What is online reputation management?

Reputation 62

Reputation Company Engineering Banking 62

Cision

OCTOBER 19, 2015

As the internal community manager, your action item could be to share more social media best practices and information about the company. Three steps to improving your social listening skills, which will, in turn, improve brand reputation and loyalty—internally and externally. So there you have it.

Creativity 120

Creativity Internal International Data 120

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. AI will continue to have a profound impact on creative and marketing fields, including PR.

Writing 211

Writing Communications Marketing B2B 211

Cision

NOVEMBER 20, 2015

Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. Reputation as a destination for inspiration. We (yes, I identify with this group), have always been a community – a communication-based group sharing stories with one another. Use of high-quality images. Real talk indeed!

Media 120

Media Social Media Community Measurement 120

Prakkypedia

SEPTEMBER 20, 2014

Communications professionals need a suite of tactics in their toolkit and in today’s blog, I’m sharing some more obscure ones that might suit you or your clients. Promoting your cause or your brand, or having conversations with your community, is not all about media releases. Be creative with job advertisements. MC an event.

Conference 112

Conference Newspapers Community Advertising 112

PR Matters

APRIL 21, 2016

The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. A crisis is, by default, a reputation issue.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Konnect Agency

MARCH 31, 2020

We need to be nimble, creative and motivated, and make improvements. Crisis and Reputation Management. Are you willing to risk your reputation and the impact it could have on your business in the future? OK, then ensure you are acting as a resource for your people, your customers and your community. Speed, Creativity.

Resources 85

Resources Crisis Healthcare Creativity 85

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. This also brings indirect costs.

Brand 128

Brand Branding Reputation Corporate 128

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. ” Today, it’s a “Creativity” extravaganza, and with good reason.

Agency 120

Agency Creativity Advertising Advertising 120

Cision

FEBRUARY 24, 2016

To cement our reputation as a global emerging markets specialist and build on our entry into sub-Saharan Africa. There’s no hiding place in the modern world – we all know that stakeholders are now more diverse and numerous than ever, and reputations can be lost in the blink of an eye on the back of even one bad stakeholder experience.

Corporate 120

Corporate Sports Agency Reputation 120

Deirdre Breakenridge

AUGUST 21, 2015

If you’re in PR, then chances are it’s because the company needs brand awareness, reputation / crisis management, or community, media, financial / analyst or government relations to name a few areas of expertise. Think about the challenges and why you’re called to the table. Have examples (the tangibles) ready.

Company 150

Company Meeting Crisis Management Government 150