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ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. Here’s a little more information on our PR experts: Heather Whaling : Heather Whaling is founder/president of Geben Communication.
Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach. ET, the #PRStudChat community will gather to discuss Creative Content to Excite your Community. On Tuesday, February 16th, at 8:30 p.m. A follow up blog post by PR 2.0
It’s a crowded field to be sure, but it also offers an excellent, and even underused, opportunity for businesses to increase engagement with its community. Think of your community when podcasting instead of focusing solely on promotion. Be Creative. Connect with her on Twitter @_christymaguire. Image Credit: Pixabay.
Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? Twitter Spaces. In a bid to get in on the social audio experience, Twitter released Twitter Spaces in December 2020. Twitter Spaces is seeking to offer a more inclusive environment. Instagram Reels .
PR is nothing without community. With social media, engaging with your community has become easier than ever. Social allows you to listen to what your audience needs and adjust strategies accordingly to develop a loyal community. Build community around your audience. Image: Guudmorning! ( Creative Commons ).
If media relations is an arm of public relations, community management is another. A community grows your reach and influence. If those people like you and what you have to say, the community and loyalty grows. If those people like you and what you have to say, the community and loyalty grows. Mention people on Twitter.
Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. How can online communities help people facilitate change in their lives and careers?
PR professionals are known for their strong writing skills and creative storytelling. ET the #PRStudChat community will gather for a Twitter chat session focused on the importance of content strategy and how content can help boost your career in PR. On Thursday, February 15, 2018, at 12:00 p.m.
In addition to being Community Manager Appreciation Day (#CMAD for all you hashtag fiends), today is also the day: Henry VIII died (1547, and women all over England breathed a sigh of relief). ” (on the difference between social media managers and community managers) ~ Ryan Rutan , Jive Software. Elvis Presley made his first U.S.
They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. It’s essential to be community-minded.
ET, the #PRStudChat community will discuss how to advance your PR Toolkit with the best tools, apps, websites, and more. Leading the Twitter chat discussion, sponsored by @spinsucks, will be Syracuse University @NewhousePR Professor @GinaLuttrell sharing her favorite go-to resources. On Thursday, September 26th at 12:00 p.m.
In case you missed it, last week Southwest Air turned the keys over to the social media intern on Twitter. They gave me the Twitter password. Of course, the marketing community was all over this. And Southwest Air has a history of these kinds of creative tactics. Responding to trolls on Twitter. Hey everyone.
For those of us who’ve been using Twitter for a while, we sometimes forget that there are new adopters of the network every day. Trying to figure out Twitter back in the day was bad enough; can you imagine what it’s like these days? So here are 18 tweetable Twitter tips for newbies (check out that alliteration!).
Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. How do you qualify your audience for each campaign?
Helps build a community around common topics or interests . Promoting a webinar can benefit more from paid posts on LinkedIn compared to Facebook, and audience engagement can thrive on Twitter when using organic tools such as polls and hashtags. There is no cost to use it. Builds brand awareness. All promotion isn’t equal.
But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. Offer something of real value instead.
And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Because the community of library bloggers is so big and distributed, it’s hard to take a one-size-fits-all approach. However, blogging is one of the leading tools in any brand’s content marketing strategy.
This was an interview I was so looking forward to – after all, Beth and I go way, way, way back to the early days when corporate communications was just making the transition to the first evolution of social media: the intranet. I know you’ll not only enjoy this interview, you’ll change the way you communicate forever.
Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. As PR professionals, we have cultivated our voices through our communication and writing skills, and our creativity. This year’s theme is “Transforming the Landscape.”
It may be summer, but #PRStudChat, sponsored by Spin Sucks, is focused on strategic communications all year round. In the spirit of learning, even when school is out, our community will gather for a Twitter chat on July 19th at 12:00 p.m. ET to discuss social media and getting into the strategic communications mindset.
In any normal year, this week would see the start of the Cannes Lions International Festival of Creativity. Creative, marketing and PR industry events have either been postponed or moved online for at least 12 months. There's no need for industry awards for at least 12 months. I've written up the winners across all categories.
Community buzz over media coverage Traditional media headlines are awesome but, in retrospect, they don't tend to create lasting influence and engagement. Reverse digital PR flips the process around and emphasizes building engaged communities first. Increasing brand awareness starts with building strong communities. Not in 2025!
Recently, we started a weekly Twitter chat called #CisionChat. The goal of #CisionChat is to engage with communicators, marketers and PR pros like you on the topics that matter most. Below are some of the best insights from our guest and the community at large. What does #280characters mean for content marketers on Twitter?
These messages are tired and far from creative. These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. When the masses are using the same communication strategies, it’s time to stop and pause. When the masses are using the same communication strategies, it’s time to stop and pause.
” Tyler handles the creative marketing for the Kentucky Proud program, which offers grants and marketing assistance to the Commonwealth’s agricultural businesses. Several of the topics and questions that will be answered by Tyler and the #PRStudChat community include: Q1. Tyler Madison, Program Manager, Kentucky Proud.
Smart brands will throw some paid marketing at earned media features or reviews to boost it on social platforms like LinkedIn or Twitter. The experience of strangers in the same professional community can be as persuasive as that of experts. A social community where a brand interacts with fans and customers is an obvious start.
Independent communications consultants are known for being incredibly creative and offering clients the personal touch – and gift giving is no exception. Especially if you work with nearby companies, your clients will appreciate that you support the local business community.
In the past, she has worked as a video producer and creative director for Voice of America. These physical traits don’t define you, it’s your attitude that matters and embracing the wisdom that comes with age. Championing this pro-aging message is Diane Britt-Smith. She is an accomplished actress, model, and voice over artist. Find us on
ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. Several of the topics and questions answered by our special guests and our community members on the 22nd will include: How much time/attention do you give to the content you share and why?
Already a favored resource in every good journalist’s toolbox, Twitter remains highly underrated in the world of PR. Indeed, the typical use of Twitter involves just a few core activities: ? These actions don’t require much creativity on the user’s part and miss out on a host of ways Twitter can be best utilized for PR.
Similarly, many nonprofits today aim to develop relationships with young people and benefit from their creative minds. Creating a space for young people to share their stories can inspire them to connect with their own community and be part of the change. What I like the most about HONY is its authenticity!
In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. I really fell in love with how strategy can be supplemented with creativity to share your client’s story. What drew you to the field of PR?
Even something as simple as saying, “Good Morning” on Twitter will set off a response of good afternoon, good evening and goodnight from your network. There is no shortage of tools that can collect and filter information about your customers and market so you can creatively pitch to journalists to help them with their stories.
Even Twitter Spaces. Research dynamic conversations, in real time By most accounts, Twitter is not in a very good place right now. Yet PR teams shouldn’t overlook features like Twitter Spaces. The appeal of Twitter Spaces is obvious. So, what’s new?
However, for an effective social advertising strategy across platforms, Twitter should always be considered a priority. Twitter advertising is an opportunity for your brand (or client) to successfully promote its products, reach new users, drive sales and encourage new followers. How do I run a Twitter ad campaign?
Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. A good monitoring tool can be your community managing BFF.
Creative PR : According to the #PRStudChat Twittercommunity , creativity can’t be taught but it can certainly be inspired. Regardless, creativity is a big part of PR today. On the show, we discussed a Creativity in PR study by The Holmes Report and Now Go Create.
Four levels of podcasting and where to get started Why you need to invest in your passion What’s up with Twitter Spaces Where we’re going with Podcasting 2.0 Her career as a podcast producer, social media strategist, conference organizer, speaker, and community builder well prepared her to recognize the impact Web 3.0 epodcaster.
And you can be as creative as you want and need. Become an active Twitterer! Instead, employ Twitter as a strategic tool to add value to the knowledge stream on the web. Twitter is actively searched in most search engines. Get engaged with your communities! Include enough information to tell your story. Well don’t.
Twitter and Square, for example, have both announced that their employees can continue to work remotely. For many years, offices with open floor plans helped generate creativity for PR professionals. But we can be just as creative during virtual meetings as we are when together in the same room. Encourage community service.
Elyce’s journey from growing up on a farm in Kansas to becoming a key figure in the fashion industry is a story of perseverance, creativity, and passion for design. Elyce Arons is the co-founder of both Kate Spade and Frances Valentine, two iconic brands that have defined accessible luxury in the fashion world. Find us on
Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. What Mainstream America Still Doesn’t Get About Black Twitter. We (yes, I identify with this group), have always been a community – a communication-based group sharing stories with one another. By Michelle Tisdale.
Are you a professional who is willing to give back to the academic community? ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students can prepare themselves to enter the workplace — not as fresh graduates, but as emerging professionals. On Tuesday, November 15, 2016, at 8:30 p.m.
As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. There’s a joke that Lady Olenna would be amazing on Twitter – and it’s so true.
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