NewsWhip

JULY 15, 2021

Recently, we sat down with PepsiCo’s Lauren Powell to talk about how her team works to transform trends into successful campaigns and how data can power creative. Every successful modern creative campaign is powered by insight and data. The post How PepsiCo uses data to power creativity appeared first on Newswhip.

Creativity 78

Creativity Data Trends Analytics 78

Prowly

MARCH 4, 2025

3 Automate repetitive tasks Creative work is your oyster, but do you dread checking grammar and punctuation? Dont worry, thoughyou dont need to completely forgo creative storytelling in favor of strategies that drive direct revenue, but its important to align your efforts with larger company objectives.

Trends 104

Trends Reddit Pitching Data 104

Onclusive

NOVEMBER 8, 2023

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Webinars, podcasts, online conferences and other digital format events have a tremendous reach and we expect them to continue to be important well beyond 2021. In the meantime, digital speaking events have exploded.

Training 195

Training Media Training Crisis Communications Reputation 195

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

Cision

AUGUST 3, 2015

At her recent “ Build Your Brand With Instagram ” webinar, social media consultant Jenn Herman shared the best practices for using Instagram to connect with your followers. Watch the free on-demand webinar now! Taking part in the Instagram community is a great way to attract new followers. Image: C_osett ( Creative Commons ).

Instagram 120

Instagram How To Trends Social Media 120

Cision

NOVEMBER 2, 2015

Find out how to improve your pitching strategy at Ian Greenleigh’s “Switch Your Pitch: The Keys to Engaging Journalists on Social” webinar. Lee Odden ( @leeodden ), CEO of TopRank Online Marketing , gave a talk entitled: “If You Want Your Content to be Great, Ask Your Community to Participate.”

B2B 120

B2B Marketing Content Marketing Technology 120

Cision

JULY 21, 2015

We recently spoke with renowned social media consultant Jenn Herman before her free Cision webinar and asked her why a brand should get involved and how Instagram’s growth will continue to influence social media strategies in the future. Register for Jenn’s “Build Your Brand With Instagram” webinar today!

Instagram 120

Instagram Brand Branding Social Media 120

Stephen Waddington

MAY 19, 2020

PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Those insights will lead to better briefs to inform creative and content. Invest in building communities, customer databases and influencer networks. No one wants to attend a two day conference via webinar.

Government 151

Government Crisis Energy Community 151

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. Looking for an agency partner that can both bring creative ideas and.

B2B 74

B2B Creativity Film Trade Shows 74

Cision

OCTOBER 19, 2015

Register for the “Practice Listening: From Competitors to Customers” webinar today! As the internal community manager, your action item could be to share more social media best practices and information about the company. Images: Creative Sustainability , Creative Sustainability (2) , LMAP ( Creative Commons ).

Creativity 120

Creativity Internal International Data 120

Cision

JULY 8, 2015

We sat down with “ Stand Out ” author Dorie Clark before her free Cision webinar and asked her how to identify a “unique” idea and why people are hesitant to bring those ideas to life. Register for her “Speak Up, Stand Out: Tips for Becoming a Thought Leader” webinar now! Register today!

Skype 120

Skype Conference Leadership Big Data 120

The Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. You can create your own groups on social media and build a community of engaged followers. All aspects of the campaign used similar creative so that the message was consistent across all platforms. Get creative and get smart.

Small Business 213

Small Business Fashion Groups Local 213

PRSay

MARCH 26, 2021

The PRSA Diversity & Inclusion Committee spoke with Nathalie Santa Maria, APR, owner and chief communications officer at Sunnyside Communications , to discuss how diversity, equity and inclusion (DE&I) work is impacting women in public relations and potentially opening more doors for honest dialogue.

Publicity 173

Publicity Nonprofit Customer Service Writing 173

Deirdre Breakenridge

AUGUST 21, 2015

Go the distance by booking competitor demos, talking to competitor sales reps, signing up for their newsletters, attending their webinars, visiting their trade booths. You should be a mole and go deeper into competitor success and their struggles too. Of course, you have to be inconspicuous about this. Have examples (the tangibles) ready.

Company 150

Company Meeting Crisis Management Government 150

Deirdre Breakenridge

AUGUST 21, 2015

Go the distance by booking competitor demos, talking to competitor sales reps, signing up for their newsletters, attending their webinars, visiting their trade booths. You should be a mole and go deeper into competitor success and their struggles too. Of course, you have to be inconspicuous about this. Have examples (the tangibles) ready.

Company 150

Company Meeting Crisis Management Government 150

Stephen Waddington

AUGUST 14, 2018

Social sells: Prowly Magazine community From the outset we felt as if every conversation with a prospect was like a recruitment interview rather than a discussion about a tool. We switched our creative PR efforts for educational activities. It’s how Prowly Magazine was born - our educational community.

Tools 112

Tools Education Film Local 112

Cision

APRIL 21, 2015

Or nobody showed up to your online webinar. Get our free “Build & Evangelize Community With Word-Of-Mouth Marketing” white paper now! Featured Image: Ricky Thakrar ( Creative Commons ). Let’s think about that for a moment. Think of all the places you’ve wasted money trying to market your brand.

Marketing 120

Marketing How To Employee Advertising 120

Konnect Agency

MARCH 31, 2020

We need to be nimble, creative and motivated, and make improvements. And, offer trainings sessions via webinars or ZOOM to get your team up to speed quickly. OK, then ensure you are acting as a resource for your people, your customers and your community. Speed, Creativity. Because we will get through it. Your People.

Resources 85

Resources Crisis Healthcare Creativity 85

Cision

SEPTEMBER 30, 2015

Find out how at Mari Smith’s “Ramp Up Facebook and ROI” webinar! No matter your industry, reach as many people as possible to build your community. Chad Mitchell, Senior Director of Digital Communications at Wal-Mart. Images: 드림포유 , Yahoo , Airwolfhound ( Creative Commons ). Register today!

Social Media 120

Social Media Report Media Training Training 120

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. However, media outlets and trade media platforms are reimagining ‘news’ to include livestreams, podcasts and webinars. Dorothy Crenshaw , CEO, Crenshaw Communications .

Marketing 216

Marketing Content Marketing Social Media Employee 216

Waxing UnLyrical

NOVEMBER 15, 2010

That said, it’s a difficult balance between creativity and keyword use. Image: Andras Pfaff via Flickr , Creative Commons Was this helpful? Combining creative ability and optimization skills to create compelling, keyword relevant press releases will only prove to be a rewarding public relations effort for your company.

Google 110

Google SEO Engineering Measurement 110

Cision

AUGUST 17, 2015

In an AdAge piece, Quaker’s digital lead, Elena Parlatore describes the advantages of Pinterest for her business : Less trolling behavior in the Pinterest community than on other sites. Click here to watch Jennifer Cario’s free on-demand webinar now! Businesses are doing creative stuff with Pinterest. Checklists.

Pinterest 120

Pinterest Banking Mobile Trends 120

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? How many heads? One of the most high profile WOM agencies globally is an outfit called 1000heads.

Travel 87

Travel Case Study Creativity Advertising 87

Waxing UnLyrical

DECEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend. Thanks for sharing!

Publicity 94

Publicity Creativity Measurement Twitter 94

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 97% of respondents said video content and communication were useful after making a purchase. 34% said ebooks.

B2B 146

B2B Marketing Survey Software 146

PRSay

AUGUST 31, 2017

In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. We will also be providing advice and insight on how to build a better PR profession through diversity and inclusion.

Nonprofit 102

Nonprofit Employee Leadership Crisis Communications 102

Sword and the Script

DECEMBER 10, 2019

16) Social media fragments into niche communities. It will continue to split and fragment and silo itself into like-minded communities with incrementally less access for marketers.”. The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

Waxing UnLyrical

DECEMBER 28, 2010

Also… Image: Thom Watson via Flickr, Creative Commons OK, I’ll stop now, I can see you rolling your eyes, going, “Come on, act your age.&# They’re doing such a good job of it, that they’re getting their customers and community to tell their stories for them. I actually have a bunch of them.

Publicity 100

Publicity Facebook Twitter Measurement 100

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe.

Publicity 85

Publicity Reputation Crisis Communications Twitter 85

NewsWhip

MAY 12, 2021

Watch webinar. Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. Read transcript.

Trends 78

Trends Brand Branding Reddit 78

5W PR

FEBRUARY 22, 2024

Webinars, educational games, virtual reality, and augmented reality blur the lines between consumption and participation, making people active players in the digital playground. From writing platforms like Scrivener to editing suites like Adobe Creative Cloud, countless programs cater to specific needs.

Media 78

Media YouTube Transportation eBook 78

Frederik Vincx

JULY 17, 2023

Set up a home studio for video training sessions and webinars. Video lessons , webinars , self-service workshops, guides , branded tools and so on. He manages to create very practical solutions for our people, and then comes up with highly creative and engaging experiences and communication. Frederik is a rare breed.

Software 78

Software System Training Enterprise 78

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. Brands are showing up in unprecedented ways to support their employees, customers and communities. Join us for this 30-minute webinar where we'll share five content marketing tips…!”. In the U.S., Values matter. Source: Instagram.

Crisis 92

Crisis Marketing Resources Employee 92

Waxing UnLyrical

NOVEMBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Simply The Best November 27th, 2010 Tweet There’s a big difference between being “the best&# and “one of the best.&# These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Tourism 74

Tourism Measurement Blogging Twitter 74

Waxing UnLyrical

OCTOBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).

Conference 74

Conference Tourism Measurement Twitter 74

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Google 104

Google Nonprofit Engineering SEO 104

Waxing UnLyrical

OCTOBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali So What Will You Have For Lunch? Image: Ranjit Bhatnagar via Flickr , Creative Commons And thanks to myfirsttweet.com , I can share it with you. How unbelievably ridiculous. Or pathetic.

Twitter 73

Twitter Measurement Tourism Social Media 73