Melissa Agnes

AUGUST 12, 2014

In today’s “trust economy”, your company’s reputation is your most valuable asset. In a crisis, you need your stakeholders to trust your spokesperson and, thus, your organization. Though your frontline definitely plays a role, your stakeholders are going to look to your key executives to lead the crisis and communicate effectively.

Crisis Communications 251

Crisis Communications Crisis Communications Energy 251

5W PR

FEBRUARY 24, 2025

Crisis management in the defense technology sector requires meticulous planning, precise execution, and constant readiness. When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Melissa Agnes

DECEMBER 11, 2014

It’s a major mistake to treat issue and crisis as interchangeable terms. Issues can be the warning signs that a crisis is possible. And issue management can be regarded as a powerful tool for crisis prevention. In fact a crisis has been known to be described as an issue that WASN’T managed.

Crisis 249

Crisis Chemicals Television Crisis Management 249

Reputation Us

FEBRUARY 12, 2025

Application deadline for the Nonprofit Reputation Accelerator is Friday, February 28, 2025 @ 6:00 pm ET. To do this successfully, nonprofits must, among many other things, take care of their valuable reputation. The six-month collaboration includes: Reputation Assessment. An actionable 2025 reputation enhancement plan Support.

Nonprofit 78

Nonprofit Reputation Crisis Community 78

ImPRessions - Crenshaw Communications

APRIL 10, 2019

Can they win back their reputation? Instead, Huffman expresses deep remorse for her actions, admitting, “ I am ashamed of the pain I have caused my daughter, my family, my friends, my colleagues and the educational community.” The post How To Restore A Public Reputation appeared first on Crenshaw Communications.

Reputation 235

Reputation Publicity How To System 235

Melissa Agnes

AUGUST 13, 2014

It worries me when crisis communication professionals are still advising their clients to avoid social media in a crisis. Just because people may vent and lash out against your organization is not a reason to hide and refuse to communicate on the channels that demand communication these days.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

Reputation Us

SEPTEMBER 18, 2023

Law enforcement leaders will learn the importance of “playing offense” with their police department’s reputation, as well as learn critical preparation skills to “play defense” and communicate effectively during a crisis. RepUs is a national corporate reputation management and crisis response firm.

Reputation 158

Reputation Crisis Course Corporate 158

Melissa Agnes

JUNE 12, 2014

Two years ago this month, Rich Klein , Jonathan Bernstein and I started a weekly Google Hangout where we would discuss the latest and hottest crisis trends and crises in the news. We named it, The Crisis Show. I was honored when Rich invited me back on the show to celebrate The Crisis Show’s two year anniversary.

Crisis 186

Crisis Crisis Management Crisis Communications Interviews 186

PRSay

MARCH 19, 2020

As the situation continues to unfold, here are six crisis communications lessons from past pandemics to keep in mind: 1. Given the uncertainty about the coronavirus and what still lies ahead, ongoing crisis planning should concentrate on worst-case scenarios. It helps to give workers roles they can play in the crisis.

Crisis Management 214

Crisis Management Crisis Crisis Communications Employee 214

Remote PR Jobs

MARCH 26, 2025

Public Relations Industry Events: Expand Your Freelance Network Attending PR industry eventsnetworking panels, workshops, and conferencesis one of the best ways to boost your reputation and connect with potential clients.

Communications 149

Communications LinkedIn Crisis Communications Reputation 149

PRSay

OCTOBER 3, 2024

Every brand, no matter how revered or popular, will face a moment of truth — a crisis that tests its reputation and the loyalty of its audience. The key to surviving such a crisis starts with solidifying support for your brand before the crisis hits. People are naturally skeptical and quick to point out faults.

Storytelling 158

Storytelling Crisis Branding Brand 158

5W PR

JANUARY 1, 2023

One essential element that contributes to the overall reputation of businesses is a corporate social responsibility. Investing in CSR can help companies develop a corporate reputation, and attract customers while protecting businesses from any damage to their reputation, as well as helping them recover faster after a PR crisis.

Reputation 158

Reputation Corporate Policies Ethics 158

5W PR

NOVEMBER 27, 2024

Crises, whether stemming from natural disasters, economic downturns, or public health emergencies, bring devastating consequences for individuals, businesses, and communities. Digital PR plays a vital role in crisis management by equipping organizations with tools to communicate effectively, reach a wider audience, and build trust.

Crisis Communications 78

Crisis Communications Crisis Management Crisis Digital PR 78

Onclusive

AUGUST 22, 2017

Crisis Communications. If this year’s PR boo-boos didn’t show us the importance of having crisis communications strategies in place, we’re not sure what will. Reputation management and crisis communications are not an airbag that goes off when something bad happens; they are a seatbelt your brand should always wear. .

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

I’ll flesh out strategies in my next post, but the steps toward cancel club redemption are similar to any reputation crisis playbook – but on steroids. No one can predict the nature or severity of a reputation crisis, but most brands understand their own vulnerabilities and social communities.

Construction 385

Construction Social Media Crisis Reputation 385

NewsWhip

OCTOBER 21, 2020

It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. The Crisis Information Gap. For global companies, reputation is the new gold. Meanwhile, the threats to reputation have never been more variable or complex.

Crisis 158

Crisis Reddit Reputation Tools 158

Onclusive

AUGUST 9, 2021

Crisis Communications. If those PR boo-boos didn’t show us the importance of having a crisis communications plan in place, we’re not sure what will. Reputation management and crisis communications are not an airbag that goes off when something bad happens; they are a seatbelt your brand should always wear.

Training 370

Training Media Training Crisis Communications Reputation 370

Reputation Us

OCTOBER 27, 2020

An organization’s reputation is critical and must be managed effectively and proactively. Want to know how your nonprofit organization is viewed in the community; by those you serve, by donors, by stakeholders? Want to know how your nonprofit organization is viewed in the community; by those you serve, by donors, by stakeholders?

Nonprofit 148

Nonprofit Reputation Crisis Management Crisis 148

Reputation Us

JUNE 15, 2022

Reputation Risk First. We suggest looking at the areas that may impact your business’s reputation, first. ReputationUs partners with businesses and nonprofits across the country to help companies manage their reputation by preparing for and mitigating damage from a crisis; training executives; and supporting public relations efforts.

Reputation 146

Reputation Nonprofit Crisis Training 146

Melissa Agnes

AUGUST 4, 2014

When asked how they determine whether or not a negative comment or post is worth paying attention to (in other words, can it potentially escalate into a crisis), most organizations will respond “we look at the influence of the individual or company responsible for the post” But what does this really mean?

Viral 254

Viral Crisis Case Study Reputation 254

Melissa Agnes

NOVEMBER 16, 2014

Welcome to episode #024 of The Crisis Intelligence Podcast, with Melissa Agnes and Louis Hayes. Lou shares his personal experiences as a once “Officer Action” and how taking this approach as a law enforcement officer negatively impacted his reputation. Check out our Crisis Intelligence Blog. Police militarization.

Crisis 260

Crisis LinkedIn Reputation Twitter 260

Shift Communications

SEPTEMBER 26, 2014

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Of the many things that play into a brand’s reputation, there are a few that you have control over: customer service, your online presence, and corporate social responsibility. Tori Sabourin.

Reputation 137

Reputation Branding Brand Customer Service 137

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

This is even more important for business buyers, where the selling cycle is longer, the product or service typically more costly, and the reputation ruboff more potent. This bodes well for PR professionals who focus in employee and community relations. Look for brand values to be a core message for most organizations.

Trends 385

Trends Employee Viral Advertising 385

Melissa Agnes

FEBRUARY 3, 2015

Can any organization be a crisis communication pro? Being crisis-ready, crisis-intelligent, isn’t a mysterious quality that only a few people or organizations possess. So what would it take for your organization, your team, to be considered a crisis communication pro? Absolutely, why not? Make a list.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Reputation Us

JANUARY 23, 2025

In 2025, RepUs continues to witness the evolution of reputation management and crisis mitigation in the real world and digital world. The following RepUs speaking topics for 2025 reflect emerging corporate trends, challenges and opportunities in reputation management.

Reputation 78

Reputation Crisis Insurance Insurance 78

PRSay

MAY 15, 2024

For more articles on crisis management, please check out the May 2024 issue of Strategies & Tactics. The “Stealing Thunder Theory” of crisis communications has been a critical tool for PR counselors for decades. That said, the communications world today is intensely disrupted. It makes sense.

Crisis 141

Crisis Crisis Management Crisis Communications Journalism 141

Wadds Inc.

JANUARY 5, 2025

Yet, it is important in terms of size, revenue, and the services it provides to the industry and the broader business community. It doesnt receive media coverage and is often an afterthought in industry award schemes. It exceeds the combined income of the UK's top five agencies: Brunswick, Weber Shandwick, Edelman, Teneo and FTI Consulting.

Marketing 98

Marketing Data Small Business Community 98

5W PR

JANUARY 22, 2025

What starts as a single negative comment or review can spread across social networks within minutes, potentially damaging a brand’s reputation before teams even know there’s a problem. Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

ImPRessions - Crenshaw Communications

APRIL 14, 2020

Lowe’s builds its reputation. But it does encourage participants to share their signs on social media, resulting in thousands of views and engaging local communities. Talk about raising community spirits! My personal favorite move from an organization during this crisis is from the hotel industry. I hope she shared.

Hotels 282

Hotels Branding Brand Guidelines 282

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A sudden market shift or crisis. At the same time, they needed to make sure that their customers, employees, and communities heard from the companies behind the brands.

Marketing 310

Marketing Product Launch Corporate Viral 310

Wadds Inc.

JULY 8, 2024

A recent conversation between crisis communications experts Dr. W. Timothy Coombs is best known as a practitioner-turned-academic for developing Situational Crisis Communication Theory (SCCT). SCCT categorises crisis events into three areas: victim, accidental and preventable.

Crisis Communications 116

Crisis Communications Crisis Communications Crisis Management 116

5W PR

NOVEMBER 12, 2024

Industry Partnerships Collaborating with other industry leaders can enhance a company’s reputation and broaden its reach. Crisis Management In times of crisis, PR is crucial in mitigating damage and restoring public trust. Organize events or workshops that bring customers together and foster a sense of community. 

Product Launch 78

Product Launch B2B Industry Case Study 78

Melissa Agnes

DECEMBER 11, 2014

It’s a major mistake to treat issue and crisis as interchangeable terms. Issues can be the warning signs that a crisis is possible. And issue management can be regarded as a powerful tool for crisis prevention. In fact a crisis has been known to be described as an issue that WASN’T managed.

Crisis 133

Crisis Crisis Management Chemicals Television 133

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. The right PR plan means a new brand can grow a reputation as a major player – or an up-and-comer — in a given category. News creates a market presence.

Technology 246

Technology Company Banking Education 246

5W PR

JUNE 15, 2020

However, when mistakes are made, all of those benefits can act against the brand, amplifying a momentary lapse and creating a monumental PR crisis. Let’s take a look at how brands should use the tools available on social media to mitigate a PR crisis and move forward to re-establish the brand’s reputation.

Crisis 113

Crisis Digital PR Retail Reputation 113

ImPRessions - Crenshaw Communications

JUNE 29, 2020

Now is the time to ramp up customer-centric measures like community service and thought leadership – which classic PR programs deliver very well. The crisis threatens the survival of many smaller businesses, so everyone is rooting for recovery. In times of crisis, change, or transition, leadership is critically important.

Marketing 225

Marketing Leadership Crisis Healthcare 225

PR Matters

JANUARY 12, 2018

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites. But what about a simple, clear-cut, no-nonsense, easy peasy, lemon squeezy guide to creating and maintaining a good reputation?

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Reputation Construction Writing Communications 133