Norton's Notes

OCTOBER 13, 2014

Against this, however, 44% typically spend only 1% to 10% of client budgets on digital and social media. If budgets for digital are increasing but we’re spending that money on media relations and the like because ‘that’s what we know’, that’s a worrying statistic. The future of social media community management is in-house.

Digital PR 45

Digital PR Trends Training Media Training 45

Reputation Us

SEPTEMBER 7, 2016

Having a crisis communications plan enabled Stacie Wyss-Schoenborn, president/CEO of the $248 million Central Willamette Community Credit Union in Albany, Ore., Philosophically, my best practice is that I want to communicate the credit union’s story because it’s your story to tell,” she said. People want to know.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Prohibition

JANUARY 7, 2022

Email, social media, and other forms of communication can all be used to reach your target audience. Create a narrative that shows the organisation is operating in the best interest of the community. Having strong media relations skills. Understanding how to use traditional media effectively.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Stephen Waddington

FEBRUARY 24, 2019

Hold bad news over the weekend I caught the train from London to Newcastle with Sarah this week, and overheard her counselling a member of her team about news management. It’s a solid lesson for media relations and life itself, although I’m holding my breath for Monday morning. ?? Always do it on Monday.” It’s a brutal read.

Skype 61

Skype Facebook Sports Interviews 61

Prohibition

AUGUST 4, 2021

If you don’t have the time to do this, you’re going to end up losing out on potential customers and sales. The Internet is a vast, complex system of virtual connections and communities. We also provide training on handling online crises better before they happen so that you’re prepared when things go south.

Reputation 62

Reputation Company Engineering Banking 62

PR Conversations

APRIL 8, 2015

.” He argues for an integrated approach based on “outstandingly important elements”, reflecting a broad stakeholder perspective: Employee relations. Customer services. Community service. Vendor relations. Stockholder relations. Relations with lawmakers.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

.” He argues for an integrated approach based on “outstandingly important elements”, reflecting a broad stakeholder perspective: Employee relations. Customer services. Community service. Vendor relations. Stockholder relations. Relations with lawmakers.

Retail 40

Retail Radio Advertising Advertising 40

Waxing UnLyrical

NOVEMBER 24, 2010

And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are. They listen a LOT. Then they plan. And talk they do. How and where can your consumer touch your brand? – and 14.9%

Travel 79

Travel Case Study Creativity Advertising 79

Stephen Waddington

FEBRUARY 12, 2019

The internet is a conversation The internet provides a means for people to connect and communicate with each other, irrespective of location. As traditional media has fragmented, individuals have created their own media on almost every form of social network. It’s stood the test of time. #1

Publicity 79

Publicity Community Pinterest Reputation 79

Stuart Bruce

OCTOBER 30, 2014

Or journalists like Sue Llewellyn who has trained many of the BBC presenters and journalists you see on screen. My name is Stuart Bruce and I’ve been tasked with speaking to you about the future of social media and its impact on public relations. She will be media neutral. Wearables have only just started to impact us.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 92

Social Media Marketing Media Creativity 92

Stephen Waddington

NOVEMBER 19, 2017

It’s an issue that she’s sought to promote over the past two years through the #FuturePRoof community. The international work of the Global Alliance to define capabilities and skills in public relations for managers and practitioners is being continued at the University of Huddersfield by a team led by Prof Anne Gregory and Dr Johanna Fawkes.

Publicity 164

Publicity Ethics Community Data 164