Presspage

AUGUST 9, 2023

As companies look to streamline their value chains, all while cutting costs, more business executives are using innovative technology to redefine their relationships with investors. Your business relationships with investors and journalists has moved beyond grabbing a drink after an event - that's not to say this isn't effective.

Strategy 78

Strategy Technology Tools Government 78

NewsWhip

SEPTEMBER 21, 2023

Data collection allowed us to reflect on past events and their impact. The demand for real-time insights grew and the technology adapted to meet this demand. Back to the future Traditionally, media monitoring was like looking in the rearview mirror. However, as the media landscape continued to evolve, so did our needs.

Analytics 88

Analytics Media Crisis Insurance 88

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. The event for the company’s public debut was held virtually, which was par for the course in 2020. ONA 20 Vetted Demo from Vetted on Vimeo. Welcome to 2021! PR tech mentions. He joins from C3.ai

Pitching 151

Pitching YouTube Community Company 151

Cision

OCTOBER 12, 2017

Alex Munson, the newly appointed PR and Events Manager at 505 Games , joins us to discuss video game PR, the burgeoning eSports economy and his upcoming challenges. We’ve been talking about PR, but you’re also the events manager. Congratulations on your new role at 505 Games! eSports and services like Twitch are bolstering.

Film 160

Film Video Community Social Media 160

Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Isentia “appointed Rainer Rhedey as chief technology officer,” Mumbrella reported. So, what’s new?

Software 129

Software Analytics Technology Video 129

NewsWhip

OCTOBER 21, 2020

It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. They must rely on a hodgepodge of legacy media monitoring technologies, surveys, and direct social network access. The Crisis Information Gap. Crisis Dashboard.

Crisis 158

Crisis Reddit Reputation Tools 158

Contently - Strategy

SEPTEMBER 27, 2023

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. As unsuspecting commuters waited, AR technology transformed the mundane into the extraordinary.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

Critical Mention

MAY 10, 2019

Document company social events and get behind-the-scenes photos. With this information, you’ll know what type of personalized content is working and what to refine in your strategy going forward and continue building your community. SCHEDULE A DEMO. Here are some ways to “humanize” your brand on social media: 1.

Marketing 75

Marketing eBook Case Study Measurement 75

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. I’ll include news from the PR vendor community and review and curate content they produce ( like this ).

Industry 89

Industry Media Technology Employee 89

Critical Mention

MAY 10, 2019

Document company social events and get behind-the-scenes photos. With this information, you’ll know what type of personalized content is working and what to refine in your strategy going forward and continue building your community. SCHEDULE A DEMO. Here are some ways to “humanize” your brand on social media: 1.

Marketing 68

Marketing eBook Case Study Measurement 68

PR 20/20

APRIL 1, 2021

Marketing AI Institute helps marketers build a competitive advantage with AI by providing expert content, online education, interactive tools, strategic consulting and live events. Think about how rapidly technology has evolved over the last two decades. This technological revolution is unstoppable. Private Slack community.

Education 52

Education Marketing Conference Agriculture 52

Critical Mention

JUNE 24, 2018

The path to gaining a following and making an impact on the community is a little different for everybody. It can include communications consulting, speaking at events, training sessions, etc. You can expand your borders because you have technology that allows you to do this. My workday extends far beyond a 9-5.

Storytelling 106

Storytelling Technology Course Privacy 106

Critical Mention

MAY 10, 2019

Document company social events and get behind-the-scenes photos. With this information, you’ll know what type of personalized content is working and what to refine in your strategy going forward and continue building your community. SCHEDULE A DEMO. Here are some ways to “humanize” your brand on social media: 1.

Marketing 60

Marketing eBook Case Study Measurement 60

PR 20/20

OCTOBER 10, 2019

Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Career paths will evolve.

Case Study 42

Case Study Storytelling Study Engineering 42

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

Case Study 117

Case Study Software Data Web 117

5W PR

AUGUST 7, 2020

There are plenty of events where startups can pitch their businesses to others. When it comes to businesses that are looking to pitch and demo their business to the tech industry, look no further than Silicon Valley. It’s a time when many brilliant minds gather together to share what they’ve done and what they’ve learned.

B2C 88

B2C B2B Pitching Conference 88

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . For comms professionals, this intelligence is arriving at a good time. Predictive Media Relations

Media 88

Media Data Reddit Crisis 88

PR in High Definition

AUGUST 30, 2016

The platform is very much aware of its potential and is experimenting with new technologies and making key investments to leverage its network and advertising opportunities. Brands will be able to simulate the experience of a live demo for a new product or offer ‘real-life’ experience of attending a concert. Build your community.

Video 54

Video Mobile Pinterest Advertising 54

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 90

Technology Software Resources Pitching 90

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. 3) September 15, 2014: Visible Technologies. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.

Technology 12

Technology Software Company Marketing 12

Flatiron Communications

APRIL 15, 2015

” And this was according to the tech movers & shakers for whom it was discreetly demo’d under strict NDA. The planning was soon underway to launch the technology. It had migrated to the agency’s lifestyle marketing communications team. He chose to do the interview anyway.

Wikipedia 28

Wikipedia Transportation Interviews Viral 28

Sword and the Script

MARCH 1, 2022

My impression is that he seems to be plugged into the market, open to market feedback and has experience growing and leading a technology company. Here’s a roundup of other news and links from the world of PR technology. iSentia named Rainer Rhedey as its new chief technology officer. PR tech news mentions. ESG outlook.

Software 123

Software Case Study Advertising Advertising 123

Burrelles Fresh Ideas

APRIL 2, 2024

Six in 10 (62%) Americans say they have more trust in local news than national news to give them information they can use in their daily life, and nearly eight in 10 (78%) say they have more trust in local news to give them information they need to get involved in their community. Contact us to learn more or to request a live demonstration.

Media 103

Media Radio Print Newspapers 103

Critical Mention

AUGUST 12, 2018

While she doesn’t offer too much, almost every picture is an event. She saw within the online beauty community that brands were attempting to expand their foundation color ranges, so her company offered 40 foundation shades. When Maroon 5 allowed consumers to create content it motivated them to share, building on the band’s community.

Social Media 68

Social Media Strategy Media Instagram 68

Bianchi Biz Blog

JUNE 21, 2022

The story was more sympathetic to the driver than most of the other coverage that arose from that event, again, because as former “rookie” driver myself, I had a sense of what he was up against in trying to learn how to be a driver in an industry that offers insufficient support to trainees.

Meeting 86

Meeting Media Chemicals Radio 86

Sword and the Script

OCTOBER 31, 2017

Most often, what I’ve found to be effective, is to essentially be an “advertiser” in your own publication with use of the white space, distinct calls to action and event carefully managed content. Banner ads, embedded demo videos, and white paper CTAs are all appropriate for a sidebar and other white space. Reporting on data.

Engineering 63

Engineering Content Marketing Marketing Analytics 63

Waxing UnLyrical

JANUARY 27, 2011

Mark as read Approve comment Late to the game, but I pitched a very popular tech blogger on touring a technology demo home and made the mistake of saying, "XYZ client will be happy to cover all travel and accomodation expenses involved with the trip." Assume your press release is as fascinating as the State of the Union speech.

Pitching 111

Pitching Facebook Twitter Interviews 111

ZudePR

JUNE 6, 2016

I think it's telling that a lot of popular fiction these days focuses on apocalyptic scenarios where the survivors inevitably live much simpler (though rougher) lives without technology. 8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals. Busy work is my biggest distraction.

Writing 114

Writing Social Media SEO Blogging 114

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. We identify a client, we bring in technology for a campaign and then if it’s successful we can use that to demonstrate value. If people already see the value of the technology, they are already sold. How about the communication for your next corporate event? Change isn’t easy.

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 15, 2020

Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. Forward-thinking brands and organizations can tap into the screen-cautious with community stories that support the values they espouse. Jennifer Tomlinson | Qorus Software.

Marketing 171

Marketing Employee Content Marketing Media Training 171