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Digital PR ? Link-Building

Doctor Spin

Digital PR is not link-building for SEO. The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Some “digital PR” agencies have focused on practices like link-building, DA (domain authority) mapping, and webmaster outreach.

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#PRstack the Free Ebook: How to use 40+ New PR tools

ZudePR

There’s no doubt the PR industry has changed in the last few years. PRstack Ebook. Coalescing around @wadds , our merry band has catalogued and categorised 250 tools to help modern-day PRs do their job well. PRstack launched in March and today we publish My #PRstack: a practical guide to modern PR tools and workflow.

eBook 60
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40 PR tips that will super-charge your career

The Resolution Blog

Swarmwise eBook: Building a community. What is Inbound & why should PR pros care? Iliyana Stareva shares 17 reasons why everyone in PR should take an inbound approach. Read Zude PR’s David Sawyer’s excellent post and make up your mind (Read 4 mins). How about a movement? Download #prStack now.

eBook 120
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For She’s a Jolly Good Fellow. And So Is He

ZudePR

But, and such are the necessities of running a small business, I really feel like I’m contributing to the wider PR community now. For a good idea of what I do on a daily basis, download this free ebook launched yesterday, to which I contributed. Get The Latest Digital Marketing Developments By Email.

eBook 113
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The Formula for Personal Branding

Doctor Spin

Learn more: The Formula for Personal Branding Subscribe and get a free ebook on how to get better PR ideas. PR Resource: The Rebel Yell The man, the myth, the rebel. Learn more: 3 Ways to Improve Your Storytelling (in 15 Minutes) Subscribe and get a free ebook on how to get better PR ideas. 2018, October 24).

Brand 52
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Public Relations vs Marketing

Doctor Spin

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

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Public Relations Objectives

Doctor Spin

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Journal of Communication, 54, 645–661.