Deirdre Breakenridge

MAY 24, 2016

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. Are you trying to reach your base or perhaps increase your community size?

Energy 190

Energy Mobile Community Measurement 190

Bianchi Biz Blog

JANUARY 16, 2025

Businesses draw on a large and diverse talent pool, especially in financial services, technology and life sciences. The suburban communities have a vibrant manufacturing base. Communications, media and PR market in Toronto Most large and mid-sized Canadian PR and communications firms are headquartered in Toronto.

Print 100

Print Marketing Instagram Newspapers 100

Deirdre Breakenridge

APRIL 25, 2017

Alexa is especially helpful if your family abides by the “no technology at the table rule.” There are also several “Word of the Day” apps for both iPhones and Androids that you can easily download to increase your vocabulary and your learning. Alexa is taking the place of the dictionary.

Reddit 236

Reddit YouTube Google Course 236

Reputation Us

JUNE 1, 2023

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. Casey: The RepUs “Eight Actions” can be downloaded here.

Technology 78

Technology Interviews Reputation Crisis 78

Stephen Waddington

JULY 1, 2021

It sets out the urgent need for organisations to act on issues related to CDR and provides a framework to support leaders with planning and communication. For example, Facebook is under investigation for an alleged breach of EU privacy laws after the personal information of 533 million users was shared online.

Corporate 141

Corporate Report Privacy Government 141

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Below is the summary of news from the world of the PR technology vendors. Earned media is sexy.

Media Relations 178

Media Relations Media Print Software 178

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. That acquisition opened up the potential for a new technology competitor in PR – attacking from the flanks. Case in point?

SEO 164

SEO Content Marketing Marketing Software 164

Deirdre Breakenridge

SEPTEMBER 21, 2015

This provides a roadmap for organizations to easily develop a holistic PR program with varying types of communications elements. To download and/or read a white paper and images for the Umbrella Model of Public Relations, please visit [link]. Jason Sprenger is the president of Game Changer Communications.

Publicity 150

Publicity Corporate Tools Agency 150

Deirdre Breakenridge

JULY 3, 2015

In the B2B space, most calls to action try to get audience and community members to visit a website to read a blog post, download a collateral item or sign up for something. In B2C social media, you see a lot of product and brand-oriented calls to action. Enjoy our experience…buy our product…come to our event.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

In the B2B space, most calls to action try to get audience and community members to visit a website to read a blog post, download a collateral item or sign up for something. In B2C social media, you see a lot of product and brand-oriented calls to action. Enjoy our experience…buy our product…come to our event.

B2B 150

B2B Social Media Consumer B2C 150

Cision

MAY 18, 2017

Where these two networks excel, though, is that they all have communities that are open for the public to join and engage. Facebook Groups and LinkedIn Groups provide literally millions of broad or niche communities for you to search for and then search inside for potential conversations.

How To 198

How To Instagram Social Media LinkedIn 198

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. New technology brought in new challenges and revolutionized our relationship to media consumption.

Mobile 153

Mobile SEO Web Training 153

Sword and the Script

OCTOBER 10, 2023

The 2023 Informa Tech Trust in Marketing Index by Informa Tech found that “B2B technology buying decision makers’ trust in marketers is at a 61 on a scale of 1 to 100.” The full report covers much more and is available for download here: 2023 Informa Tech Trust in Marketing Index.

B2B 164

B2B Case Study Survey Content Marketing 164

Cision

OCTOBER 24, 2016

Where it has been lagging behind paid and owned, however, is in the crucial layer of technology and data that brings automation, integration and attribution to earned media campaigns. During my time at Oracle, we drove this very innovation with technology that helped marketers energize relationships, build pipeline and boost ROI.

Communications 120

Communications Media Technology Data 120

The Resolution Blog

DECEMBER 30, 2015

In May, we joined the #PRStack community. Today 500 copies have downloaded and read. In December, we made a huge update to our app where we integrated ad-blocker technology to the image grabber so our customers could say goodbye to pop-ups and cookie messages. Get involved here. Get yours here.

eBook 120

eBook Measurement Community Technology 120

Cision

OCTOBER 3, 2015

Influencers’ pitching preferences, on the other hand, depend largely on how they communicate with their community. If a reporter is looking for pictures, send links to where the files can be downloaded, rather than attaching them directly to your pitch. Comment on reporters’ published articles.

Pitching 120

Pitching Report Social Media Measurement 120

Stephen Waddington

NOVEMBER 11, 2020

The Global Alliance Capability Framework sets out three high level capabilities for a professional communicator. You can download the complete capability framework and individual frameworks from the University of Huddersfield (opens as a PDF). Communication Capabilities 1. To build and enhance organisational reputation 7.

Tools 115

Tools Publicity Google Ethics 115

Sword and the Script

SEPTEMBER 28, 2021

I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. The findings remind me of a trend I’ve seen in other technology sectors. 30% said technology integration is “too hard.”. His decision boiled down to the salesperson. Organizational barriers to martech tools.

Survey 115

Survey Software Technology Tools 115

Stephen Waddington

OCTOBER 16, 2018

It’s also the name of a very special CIPR community project that celebrates its foundation in 1948. Stodd is one of the world’s leading thinkers on the impact of social technologies on organisations. It reflects what the community considers to be important. Platinum is the precious metal that recognises a 70th anniversary.

Handbook 114

Handbook Community Print Writing 114

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. The complete survey is freely available for download as a PDF on SlideShare. PR technology.

Survey 143

Survey Measurement Public Affairs Storytelling 143

PR for Anyone

JULY 27, 2024

You might partner with local gyms, schools, or community centers to celebrate and support these athletes. Community Impact : Highlight how local communities are celebrating or supporting their athletes. This could include fundraising efforts, community events, or special programs designed to foster local talent.

Media 130

Media Pitching Local Training 130

Sword and the Script

JULY 14, 2020

Too many businesses (especially in the technology community) look the same , sound the same, and talk the same; it’s a sea of sameness. As for navigating partisanship, that’s an interesting challenge for communicators, which is what we signed up to help solve. So, what can you do?

Survey 163

Survey Measurement System Education 163

Deirdre Breakenridge

DECEMBER 11, 2015

Staying relevant and up-to-date with the latest technology, trends and techniques will set you on the right path. Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. You cannot be complacent. This attitude hinders your progress and growth.

Creativity 150

Creativity Trends Technology Agency 150

The Hoyt Organization

SEPTEMBER 10, 2024

The Power of Storytelling in Financial Technology The ability to build and tell financial tech brand stories is more than just a skill — it’s a secret weapon. This feedback loop helps you refine your messaging and tailor future financial technology narratives to their needs and preferences.

Financial 102

Financial Real Estate Brand Branding 102

Stephen Waddington

APRIL 24, 2018

To conduct formative and evaluative research to underpin communication strategies and tactics 4. To communicate effectively across a full range of platforms and technologies Organisational Capabilities 5. To facilitate relationships and build trust with internal and external stakeholders and communities 6.

Education 95

Education Ethics Resources Software 95

Cision

SEPTEMBER 8, 2016

It’s not necessarily about content or technology, he explained in his keynote. Although creators only make up 1%, they are a vocal and vital part of your industry’s community. We’re talking more views, more downloads, more conversions and more revenue. It’s about building relationships — and that comes down to people.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

The Proactive Report

JANUARY 25, 2017

People are worried about losing their jobs due to not being able to keep up with technology The number one concern is the lack of skills and training. (60%) Identify the communities that will respond to your brand values, products, services and social programs. DOWNLOAD THE INFOGRAPHIC Need help? (All three ranked at 60%.)

Digital PR 100

Digital PR System Engineering Training 100

Sword and the Script

JUNE 23, 2020

It’s hard to reconcile that level of effort into measurement with the finding that proving value is the top challenge facing the community. On the upside, some portion of communicators could make immediate strides to improving measurement simply by stepping up their activity. In other words, what is it you want to achieve?

Measurement 97

Measurement Communications Survey B2B 97

Bianchi Biz Blog

JULY 22, 2024

Communications, media and PR market in Malaysia Malaysia’s diverse media landscape is intricately shaped by a combination of regulatory frameworks, technological advancements, and socio-political influences, with the main languages being Malay, English and Mandarin. Emerging Technologies and Applications.

Marketing 101

Marketing Tourism Local Government 101

Melissa Agnes

JANUARY 11, 2015

Often, within my speaking engagements, I use the National Weather Service as a great example of innovative communications in times of emergency. Their collaborative and explorative mindset, their use of social media and mobile technology – they’re an interesting case study and a great example for others to be inspired by and learn from.

Crisis Communications 100

Crisis Communications Crisis Strategy Wireless 100

Sword and the Script

MAY 11, 2019

registrations, subscriptions and downloads) and these sessions lasted 33% longer. While the ARPR study finds these announcements don’t realize the same analytical effects, I would argue they are among the most important to B2B technology businesses. Traffic from earned media was 56% more likely to complete a goal (i.e.

Study 161

Study Media Relations Media B2B 161

Bianchi Biz Blog

APRIL 25, 2024

You will enjoy unparalleled opportunities for fun and networking with the MOVE community at the MOVEGroove and MOVE AFTERPARY. 3️ You will get the opportunity to engage in critical cross-sector knowledge-sharing, discussions and partnerships. Some of MOVE America 2024’s speakers include: Ganesh Iyer, Chief Executive Officer, NIO U.S.

Mobile 89

Mobile Transportation Automotive Policies 89

Bianchi Biz Blog

MAY 16, 2024

It is a business hub of innovation and economic vitality, with several thriving sectors such as technology, consumers products, luxury goods, K-contents, travelling, and many more. For more statistics on South Korea and to download the author’s full bio and market report, click here.

YouTube 95

YouTube Marketing Local Chemicals 95

Beyond PR

JUNE 29, 2016

and you’ll find the same thing on the other side of the content you create and conversations you have: Communities. The communities that make up your brand’s audience are built around personal and professional networks, mutual interests, even devotion to individual influencers. And to connect with these communities, you need trust.

Media 75

Media B2C B2B Nonprofit 75

The Proactive Report

FEBRUARY 2, 2017

People are worried about losing their jobs due to not being able to keep up with technology The number one concern is the lack of skills and training. (60%) ’ Identify the communities that will respond to your brand values, products, services and social programs. DOWNLOAD THE INFOGRAPHIC. Building Trust.

System 100

System Training Engineering Employee 100

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

Case Study 121

Case Study Software Web Data 121

The Resolution Blog

NOVEMBER 25, 2015

Swarmwise eBook: Building a community. Download #prStack now. Technology investment + human capital = The virtuous PR circle. I can wholeheartedly say - this is a PR must-read, especially chapter 19 ; ) Download for free now. We’ve been hanging out with the super smart guys behind this. How about a movement?

eBook 120

eBook Google Tools Analytics 120