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TCIP #015 – Social Media Monitoring in a Crisis with Chris Syme

Melissa Agnes

This episode of The Crisis Intelligence Podcast discusses: How to train your community managers in crisis and issues management. Check out Chris’s infographic board on Pinterest. Check out her ebook “Practice Safe Social” Thanks to Chris for taking the time to have this interesting conversation with me!

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Half of B2B Tech Marketing Prospects Consume 11 or More Pieces of Vendor Content

Sword and the Script

There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Spiceworks is a nice forum and social network for the IT community which has been the source for a range of reports the company has published over several years. Consumption.

B2B 115
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29 Ways to Stay Creative [Infographic]

Solo PR Pro

Fortunately, I found many of the ideas in the following infographic, produced by the no longer active Creattica, fun and motivating: “Read a page of the dictionary” is my favorite (am I the only one who used to do this as a kid??). Free ebook: “Get It in Writing!”. Founder of Solo PR PRO & #solopr chat. Kellye Crane.

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A Beginner’s Guide to Digital Media

5W PR

Understanding the digital world From blog posts and ebooks to social media and online news, the written word reigns supreme in conveying information and sparking conversations. Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism.

Media 78
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The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script

34% said ebooks. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. 97% of respondents said video content and communication were useful after making a purchase. Annual spending on PR software grew 14.7%

B2B 144
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5 Ways Associations Can Save Time on Marketing and Sales Efforts

PR 20/20

Whether your association represents professionals in a specific industry or aims to foster a sense of community among like-minded individuals, streamlining your marketing and sales processes can lead to significant time savings and increased productivity. Ensure this asset includes a CTA to download the full ebook.

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8 Ways Public Relations Can Fuel Successful Content Marketing

PR 20/20

And your project management system has been stacked with all the standard elements of a successful content marketing campaign, such as: An eBook: All of the brilliant (and statistically valid) research and insights you’ve gathered have been neatly packaged into a downloadable eBook. Community relations. Crisis communications.