5W PR

JANUARY 12, 2024

Engaging with the audience in real-time fosters a sense of community and positions a brand as an authority in the field. Co-create informative content such as ebooks, whitepapers, or webinars that provide value to the audiences of both parties. Invite experts, thought leaders, and influencers for interviews.

B2B 78

B2B Creativity Case Study B2C 78

Solo PR Pro

AUGUST 19, 2014

We only recommend products we use and love, and those in the Solo PR community have heard us recommend these tools for years. Most communications consultants don’t love dealing with the backend financial stuff. Developing a screencast tutorial, multi-media FAQ, or producing a video interview? Financials. Do you love tools, too?

Tools 78

Tools eBook Print System 78

Sword and the Script

APRIL 19, 2016

I had to make this interview. My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. The reporter had flown in earlier and the interview went on as planned. Interview notes are useful content. Here are two such ways: 1.

Media Relations 60

Media Relations Media Interviews Pitching 60

Solo PR Pro

SEPTEMBER 16, 2014

I see the new business process as an opportunity for me to interview a prospect, just as much as it’s an opportunity for them to get to know Geben. When they were preparing to launch a new downtown circulator, we suggested an event with the local Yelp community as part of the initial promotion. Free ebook: “Get It in Writing!”.

Skype 77

Skype Transportation Twitter eBook 77

Karen Freberg

JANUARY 14, 2021

However, universities are realizing the industry – those in the community where the university is located and beyond – need professionals with these skills – and are looking for new talent to recruit and hire. Professors now have a community to be a part of for social media professors. Was this in place 10 years ago?

Social Media 88

Social Media Media Resources Creativity 88

ReimaginePR

OCTOBER 10, 2016

This gap gives you an incredible opportunity to market to the community of users that 90% of small businesses neglect. Interviews – Host a conversation with an industry expert. For example, urge them to visit your website to download your free, relevant ebook. SEO Benefits. Don’t Go “All Brand All the Time”.

Video 120

Video Strategy YouTube Marketing 120

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. 2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview.

B2B 60

B2B Infographics Interviews eBook 60

Solo PR Pro

JULY 14, 2015

Never assume – just because a client knows the key messages backwards and forwards – that they understand the dynamic of an interview. Explanations and instructions on taking charge and guiding the interview, including bridging statements and transitions. Step-by-step directions for before, during and after the interview.

Media Training 40

Media Training Training Handbook How To 40

Waxing UnLyrical

SEPTEMBER 6, 2012

Well it’s the day you’ve all been waiting for, the second part of my interview with entrepreneur and food trucker extraordinaire, Jeff Kelley ! (If Lesson: Social media allows you to connect and communicate with a large audience of people, but it also allows you to build a community and give your customers a more intimate experience.

Twitter 79

Twitter Social Media Interviews eBook 79

Waxing UnLyrical

MAY 9, 2011

It’s been business as usual; in fact, I’ve been blogging even less than usual this past month, since I’ve been busy updating my Grymm & Epic blogging ebook for the World Changing Writing Workshops starting this month. And yet, suddenly, my inbox has been inundated with incredible opportunities.

Google 49

Google Hotels eBook Fashion 49

Waxing UnLyrical

APRIL 18, 2016

Influencer Engagement: 15 Ways to Fail & 25 Ways to WIN [eBook]. Why: “Influence is shifting, and your audience is looking to social media influencers to shape their opinions,” writes Maria Materise in this interview with Cision’s Stacey Miller and Natalia Dykyj. ” 3.

Infographics 40

Infographics Analytics eBook Banking 40

Contently - Strategy

NOVEMBER 8, 2023

Guides and eBooks: These long-form, comprehensive resources offer an opportunity to showcase expertise, provide in-depth insights, and generate leads. Podcasts: Offer podcast episodes that delve into industry trends, expert interviews, and deep insights. They are well-suited for showcasing complex subjects and customer wins.

B2C 52

B2C Case Study B2B Infographics 52

Waxing UnLyrical

OCTOBER 14, 2010

Or “Turn your articles into downloadable reports/ebooks.&# Instead, communicate the value of the tip by explaining that practicing while standing up simulates the actual presentation environment and allows me to pay attention to my posture and gestures. It is not enough to tell me to practice my presentation standing up.

Blogging 78

Blogging Twitter Creativity Facebook 78

PR 20/20

MAY 23, 2017

Sign up for free ebooks, webinars and other resources (i.e. We tune into these podcasts: Conversion Cast ( @ConversionCast ): Led by Tim Paige ( @TimThePaige ), senior conversion editor at Leadpages ( @Leadpages ), Conversion Cast interviews one company per episode about a specific tactic they used to improve website conversions.

Resources 53

Resources Marketing SEO Engineering 53

Doctor Spin

APRIL 17, 2023

Offer pro bono services to a non-profit organisation in your community. Host a podcast or YouTube series featuring interviews with industry experts. Host a community cleanup event or volunteer day with employees and customers. Subscribe now and get a free ebook on how to get better PR ideas ! Do Things That Don’t Scale.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

MARCH 11, 2015

There’s also another familiar Burke whose five-step plan for PR management ( ebook available for free on her website — conveniently located where your eyes are gazing now ) outlines a process that is quite similar to Johna Burke. I recommend downloading it for a really pragmatic, straightforward point of view about PR measurement.

Measurement 40

Measurement How To Analytics Customer Service 40

Critical Mention

MARCH 22, 2019

For example, if your company produced an eBook, at first you would promote the piece in its entirety, but throughout the next month or so you could use quotes and graphics from the eBook with the link to your resources page. A great way to do this is to conduct interviews with influencers in your network.

Social Media 62

Social Media eBook Infographics Media 62

ZudePR

MAY 31, 2015

It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack. Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. “I share to be part of a community. We’d each penned a chapter. And we were questioning why.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

DECEMBER 10, 2024

And in a recent AI course I attended, the presenter shared a prompt that, with a bit of thought and tweaking, can produce a guide or ebook on virtually any topic in less than an hour. Companies would put candidates through 10 grueling interviews, and require personality test, cognitive tests and more.

Marketing 215

Marketing Content Marketing Data Pitching 215

Doctor Spin

OCTOBER 25, 2024

Defining digital transformation: Results from expert interviews. link] Learn more: Digital Transformation: Overview Subscribe and get a free ebook on how to get better PR ideas. Learn more: Key Drivers for Digital Transformation Subscribe and get a free ebook on how to get better PR ideas. Technovation, 102, 102217.

Financial 52

Financial eBook Journalism Big Data 52

Doctor Spin

OCTOBER 25, 2024

Stage 3: Engagement / Content & Community. Continue reading Learn more: The Digital Transformation Hierarchy Subscribe and get a free ebook on how to get better PR ideas. Stage 3: Engagement / Content & Community Your operations are stable; it’s time to re-engage with your audience and build deeper relationships.

Leadership 52

Leadership eBook Technology Analytics 52

Buzzstream

DECEMBER 11, 2024

Ross emphasizes being “relentless” (yet thoughtful): use LinkedIn DMs, Reddit, Slack communities, and even Facebook groups. I’d be open to one of the things that I also find amazing is like Slack communities. I felt like I was a part of the community and they accepted it. We’re talking about eBooks.

Reddit 77

Reddit How To Digital PR LinkedIn 77