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Brand Awareness: It’s All About Content

Onclusive

Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. The answers resoundingly revolved around a single strategy: creating unique, differentiated content.

Brand 246
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The Laser Focus PR Strategy

Doctor Spin

Analyse where engaged communities already exist but lack strong brand representation. Position Your Brand as the Authority Own the conversation by providing expertise and thought leadership. Engage deeply with niche communities through content, sponsorships, and partnerships.

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How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

Along with other thought leadership initiatives , sharing educational content on a consistent basis helps establish the company as an authority in its industry. Build a community. The most fundamental utility of social media for B2B companies is amplification of other communications.

B2B 170
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Improving PR Content Strategies

ImPRessions - Crenshaw Communications

As with any PR or marketing campaign – leadership needs to know how it will impact the bottom line. Often a B2B marketer may think they are targeting CEOs with their content, only to find that it’s actually those who report into the C-level who read and vet things to put before leadership.

Strategy 159
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The Thought Leadership PR Strategy: Rule Your Domain

Doctor Spin

Thought leadership might be the right PR strategy for you. What does thought leadership entail? In this blog post, I’ll explore the principles of thought leadership as a PR strategy. But, that’s a far cry from being considered a thought leader by a community of peers. What does it take to become a thought leader?

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How Will #PR & Marketing Pros Approach #Content in 2016? A Q&A With Lisa Davis, Marketwired

Deirdre Breakenridge

Is it brand awareness, thought-leadership, lead generation, etc.? Write an ebook? Releases that include multimedia can tell a fulsome, interactive brand story, and those that are enabled with social sharing features can reach new audiences and communities. Will you blog more frequently? Host a webinar series for customers?

Survey 90
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The Importance of “Being Human” in Marketing

Critical Mention

For example, case studies and eBooks are excellent ways to showcase your knowledge. Get senior leadership involved in their thoughts on your industry. With this information, you’ll know what type of personalized content is working and what to refine in your strategy going forward and continue building your community.