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Creating Community Through Beauty Marketing: Building Loyalty Beyond Product

5W PR

Beauty brands are increasingly turning to community-building strategies to foster these connections and cultivate a dedicated following. By prioritizing authenticity, engagement, community building, loyalty programs, and social impact, beauty brands can create a powerful and lasting connection with their customers.

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Launching Women Worldwide Podcast With Host, Deirdre Breakenridge

Deirdre Breakenridge

On October 6, 2014, I shared the launch of #50shows with my blog community. It’s an opportunity to educate, impart advice and share insights with others from the greatest highs of success to the lowest points of defeat. ” My podcast program will be dedicated to women sharing their incredible stories in business and life.

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Social Media Education: Q&A with the CEO of the National Institute for Social Media (NISM)

Deirdre Breakenridge

Here’s my interview with the CEO and co-owner, Jennifer Radk e, on social media education and her vision for the NISM. Knowing that many individuals may not feel comfortable sitting for a certification exam without preparation, we built curriculum to serve as an education opportunity.

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What’s in Your Fall 2014 Communications Toolkit?

Deirdre Breakenridge

It’s the end of the summer and fall marks the busy season for professionals, as well as PR educators and students who are back in school. Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. It’s free for educators who want to bring the resource into their college classrooms.

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Join #PRStudChat on February 22nd for a Career Day Twitter Chat

Deirdre Breakenridge

PRStudChat wants to help with a virtual Career Day chat session with professionals and educators offering guidance and sharing their experiences in PR. ET, the #PRStudChat community will gather to discuss the different opportunities in PR from owning your own business to agency PR and in-house communications for an organization.

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5WPR Ask the Expert Series: Industry Insights from Joie Tavernise

5W PR

You can read the full interview here. Embrace Authenticity in Your Communications: Consumers and beauty pros alike seek brands that stand for something real. Offer Education and Industry Support: Estheticians appreciate brands that provide valuable resources, not just promotional content.

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#PR Expanded Guest Post: 3 Lessons I’ve Learned from Reinventing Myself as a College Professor

Deirdre Breakenridge

My blog posts focus on the intersection of social media and education. I also host a weekly Facebook live show, Classroom Without Walls – Using Technology to Reimagine Education , because that’s how I envision the future of education. Community Building. Here are two practices that I recommend.

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