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And with its 23 million followers, Microsoft is no slouch when it comes to building its online community. The company’s content marketing strategy includes articles that highlight industry-specific solutions across its business segments, like aviation, healthcare, and power generation.
Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. Online communities like #PRStudChat are a great resource for learning, connecting with peers and hearing about different experiences. I define myself as a PR generalist.
But the rise of digital health content has complicated the way people think about healthcare. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? The same holds true for healthcare content. 5 Trends Shaping the Healthcare Industry .
Deanna Cuadra is a senior reporter from Employee Benefit News, where she covers healthcare, US policy and reform, challenges faced by women and parents in the workplace, and innovation in work, culture, and, leadership. She also directs and produces short films and documentaries that center on marginalized communities.
For a community-minded brand, it is not just the sales process that is important. These brands are concerned about helping the wider community. They focus on socially conscious activities as much as they focus on employee productivity. They want to improve the quality of life in the communities where they do business.
Fostering emotional connections is crucial in healthcare. This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Storytelling is a powerful tool to establish these connections.
In an uncertain situation, communication matters. Businesses must communicate proactively to employees, customers, and stakeholders about practical matters like business changes, measures to protect health, and the eventual return to business. A business pause means opportunity for smaller brands.
Creating change in healthcare is difficult. Creating positive change in healthcare public relations within health systems and hospitals can be just as difficult. In this article, we outline steps you can take to build a successful healthcare newsroom. When it comes to Healthcare PR, storytelling is incredibly important.
As the divide in wealth continues to grow, it will have a negative impact on other public policy issues as well—including healthcare. The result is millions of Americans struggling to afford the things they need to improve their lives, including education, nutritious food, homes—and healthcare.
We specialize in messaging to those very stakeholders, especially employees, partners, and customers. According to Fleishman Hilliard’s Authenticity Report , consumers care most about issues like affordable healthcare and education. Yet the need here is not mere public relations messaging, but leadership and action.
I would say my job is roughly 60% content (strategy and execution), 25% analytics/reporting and 15% community management. While each sector of healthcare has different regulations, the processes – and challenges – are mostly the same across the board. Surprisingly, live video seems to be an emerging trend in healthcare.
As the divide in wealth continues to grow, it will have a negative impact on other public policy issues as well—including healthcare. The result is millions of Americans struggling to afford the things they need to improve their lives, including education, nutritious food, homes—and healthcare. ” Like what you’ve read?
In fact, if you don’t give customers, clients and potential employees a peak at what truly drives your organization, you are losing loyalty, sales and your business’s future thought leaders and valuable role players. Vacation or paid time off ranks number two (at 37 percent) in what employees consider to be the top five benefits.
It followed support from the Treasury for large employees a week ago. Mental health and wellbeing The long term cost of the crisis will be measured not just in terms of our physical health and the capability of the healthcare system, but as importantly in terms of mental health. Freelancers received a government invention this week.
folks in the start-up and VC communities. All employees should have necessary IT to work from home. Most companies have sick policies, but most employees in startups feel. 5) Understand your healthcare plan better than you did. furlough employees versus layoffs? What will you tell your customers and employees?
Join Conversations and Communities By using industry-specific hashtags, B2B companies can participate in discussions, answer questions and share their expertise with others in their field. This increases the chances of getting likes, comments and shares, which, in turn, can lead to more followers, clients and employees.
By interacting intentionally with their surrounding communities, businesses can help heal broken relationships, including those that cross racial lines. I believe businesses are uniquely equipped to propel entire communities forward, thereby closing the wealth gap and making a lasting difference for people of color.
But the rise of digital health content has complicated the way people think about healthcare. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? The same holds true for healthcare content. 5 Trends Shaping the Healthcare Industry .
Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. Leadership reputation can be increased substantially by sharing information with colleagues and community. Or it can be a complete overhaul.
You can create your own groups on social media and build a community of engaged followers. Start with employees, financial institutions, local government, and so on. When that story was told it generated a ton of interest in the community and the media. Alignable has local groups you can connect with. Customize your messaging.
Lead with your values and communicate with employees often; your employees are people and they’re on edge about what the future holds. OK, then ensure you are acting as a resource for your people, your customers and your community. And, with all the technologies in place, in times like this motivating your team is vital.
Koray Camgoz, the PRCA's head of communications and marketing, shares a vision of collaboration and community as the PR industry heads towards COVID-19 recovery. The crisis shone a harsh light on the privileges we’ve taken for granted; from healthcare to food security. By Koray Camgoz. Let’s start with the bad.
Despite their characterization, Jason says a majority of influencers are brilliant content creators who’ve built communities and audiences that engage with their content and hang on their every word. You have a wealth of influencers right in front of you, but you don’t tap into them: your employees.
The impact of COVID-19 is still uneven in communities across the country and around the world. Brands are showing up in unprecedented ways to support their employees, customers and communities. If you can, find a way to give back — and rally your community to do the same. In the U.S., Source: Instagram.
Photo courtesy of Pixabay Growing up in a small town on the Flathead Indian Reservation in Western Montana, I was lucky to be surrounded by a strong community, including the consolidated Salish and Kootenai Native American Tribes. The Tribes’ goal was for their community to succeed by leading with their values.
Her work on healthcare legislation led to a PR and marketing career in the hospital industry. In fact, a good chunk of Pennie’s career was spent in healthcare marketing and PR. As Pennie reflects on her career, she notes her two focus areas that were total opposites: healthcare marketing and county fairs.
She’s not alone: The FDA’s position on postmarketing reporting requirements for online communications had been somewhat murky until the issuance of a recent statement on the matter. Are you generating content through an employee or agent who is acting on behalf of your firm to promote the firm’s product? Summary of the FDA Guidance.
The 2019 novel coronavirus has directly impacted public relations and communication strategies for agencies, schools, healthcare organizations, government entities and businesses of all sizes. Videos are an excellent way to show support in your community via blog posts and videos on your site.
KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. I do enjoy the energy of female-focused business development and community building right now – from conferences like Create & Cultivate to co-working spaces like The Wing.
As long as you are doing well by doing good — aiding frontline workers, helping customers or employees or communities, or supporting the “war effort” — there is an opportunity to elevate your brand.
A good example of this might be a new telemedicine option for healthcare providers in 2020. This kind of press release allows you to showcase your involvement in the community or with an organization that is focused on the greater good. Be sure your press release explains exactly what is new and relevant.
She didn’t know then that this new path would lead her to the world of PR and to starting her own business that would count healthcare non-profits among its client roster. It was a great role to have because there had never been any leadership in terms of how to manage social media for this organization,” she said. “I
promoting false information in healthcare that leads to mistrust of the medical community. Importantly, disinformation doesn’t have to be salacious or scandalous to create a real PR crisis that distracts the business – to derail an acquisition deal, rattle investors, upset customers or rile up employees.
By helping the leadership convey the overall direction and mission of the company, they can bring employees together to pursue common goals and demonstrate to them the value that their work brings for the organization overall. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.
An aging population with complex health needs, underfunding, political agendas, privatisation, parochial self-interest, healthcare that doesn’t meet quality standards and questions over the type and location of delivery, are just some of the huge questions that its leaders face.” Its credibility come from the human face of its employees.
The National Guard, a reserve component of the Army to which I later transitioned for a commissioning program, ran several youth programs that in many ways was (and still is) a community relations program. It seemed like a reasonable pivot and I took a job which hired employees on a state grant for an hourly wage.
Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency. Healthcare organizations are constantly coming up with new innovations to improve the abilities of physicians and the outcomes of care, particularly in fields that present more challenges. Like what you’ve read?
Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency. Healthcare organizations are constantly coming up with new innovations to improve the abilities of physicians and the outcomes of care, particularly in fields that present more challenges. Like what you’ve read?
Jordan has a true passion for communication and sports! From helping communicate “the move” – when Sleep Number’s corporate employees moved from their Plymouth HQs to downtown Minneapolis – to hosting IG-live sessions at the Super Bowl, Jordan is building a great foundation for a well-rounded comms career.
Based on that extensive experience, we have learned the best opportunity for achieving great success is when we do work that is values-aligned with our company, staff, community and clientele. That helps LANDIS draw exceptional employees and clients to our agency. Doing values-aligned work is what we believe in as an agency.
Two weeks later, a disturbed veteran stormed the same venue, blasting employees and dancers with a semi-automatic pistol, before killing himself. Or the emotional damage to the healthcare providers who deal with physical damage caused by one human to others. Thirteen people were killed, and another twelve were injured. Absolutely.
Two weeks later, a disturbed veteran stormed the same venue, blasting employees and dancers with a semi-automatic pistol, before killing himself. Or the emotional damage to the healthcare providers who deal with physical damage caused by one human to others. Thirteen people were killed, and another twelve were injured. Absolutely.
Ragan’s Ace Awards named us America’s #1 small PR firm and the #1 small healthcare PR firm; we’ve received two IABC Gold Quill awards; a national PRSA Silver Anvil award; PRSA San Francisco’s “Agency of the Year” and “Campaign of the Year” awards; been named to Forbes’ list of top 200 U.S.
There is a concerted effort to recruit and retain personnel and leaders that can develop our business in a way that meets the evolving expectations of our diverse customers and employees. Account Executive, CWA Strategic Communications, Albuquerque, NM. Mario Sánchez. Years in PR: 10. Biggest misconception? Jennifer Michelle Valdés.
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