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5 LinkedIn Marketing Examples From Brands That are Rocking It

Contently - Strategy

And with its 23 million followers, Microsoft is no slouch when it comes to building its online community. The company’s content marketing strategy includes articles that highlight industry-specific solutions across its business segments, like aviation, healthcare, and power generation.

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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. Online communities like #PRStudChat are a great resource for learning, connecting with peers and hearing about different experiences. I define myself as a PR generalist.

Industry 316
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State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

But the rise of digital health content has complicated the way people think about healthcare. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? The same holds true for healthcare content. 5 Trends Shaping the Healthcare Industry .

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Coffee with a Journalist: Deanna Cuadra, Employee Benefit News

OnePitch

Deanna Cuadra is a senior reporter from Employee Benefit News, where she covers healthcare, US policy and reform, challenges faced by women and parents in the workplace, and innovation in work, culture, and, leadership. She also directs and produces short films and documentaries that center on marginalized communities.

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Community-minded brands

5W PR

For a community-minded brand, it is not just the sales process that is important. These brands are concerned about helping the wider community. They focus on socially conscious activities as much as they focus on employee productivity. They want to improve the quality of life in the communities where they do business.

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The Power of Storytelling in Marketing and PR for Healthcare Professionals

Burrelles Fresh Ideas

Fostering emotional connections is crucial in healthcare. This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Storytelling is a powerful tool to establish these connections.

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Why PR And Marketing Matter Now

ImPRessions - Crenshaw Communications

In an uncertain situation, communication matters. Businesses must communicate proactively to employees, customers, and stakeholders about practical matters like business changes, measures to protect health, and the eventual return to business. A business pause means opportunity for smaller brands.

Marketing 225