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How Sustainable Practices Are Transforming the Hotel Industry

The Hoyt Organization

The hotel industry is experiencing a significant transformation driven by the growing importance of sustainability. As environmental consciousness becomes a priority for both businesses and consumers, hotels are re-evaluating their conservation practices to align with these new expectations. A good starting point is water conservation.

Hotels 95
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How to Generate Leads From Social Conversations

Cision

One of my clients was a hotel located near an amusement park. Where these two networks excel, though, is that they all have communities that are open for the public to join and engage. There are others who can help your brand on your journey, though: Your employees, your customers, and even influencers.

How To 198
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All Hotels Need a PR Plan

5W PR

Whether a hotel is small, inexpensive, luxury, a resort, near a national park, or something else, PR should be a primary concern for any destination. For all types of hotels and whether or not a PR professional is in their budget, it’s still important to get the word out and keep getting it out. Find What’s Unique. PR Benefits.

Hotels 74
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Revamp your content strategy by following these 9 content cornerstones

Communications Conversations

Side benefit: Building community by highlighting your customers’ best stuff. Love the way they tell employee stories here (see Kevin White at left here). Sure, Hilton suggests its own hotels from time to time in this feed. ” #3: Instead: Amplify your customers’ best content. Please, God.

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Building a Hospitality Brand: How PR Shapes Consumer Perceptions

5W PR

For example, a boutique hotel might share the founder’s passion for design and hospitality, while a luxury resort could highlight its commitment to sustainability and community engagement.  Transparency, honesty, and timely communication are key elements of effective crisis management. 

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community.

Mobile 105
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Spotlight on a Solo PR Pro: Meet Susan Stoga

Solo PR Pro

While building her client list and personal network, Susan reconnected with a former high school classmate, who was the PR director for the Chicago O’Hare Hotel at the time. The two started working on new projects together and one year later in 1999 formed Carson Stoga Communications. We work as a network within ourselves,” she says.

Meeting 90