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Tech talent shifts: Rethinking your employee advocacy strategy

PR in High Definition

With big names like Amazon and Dell mandating a return to the office , employees are taking a hard look at their work environments. For starters, it’s a fresh opportunity to shape company culture and use employee advocacy as a secret weapon. As comms pros, we know how valuable employee voices can be.

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Why Educating Employees on Inclusive Language Matters

PRSay

And even if you issue public statements supporting social justice movements or decrying injustices experienced by specific identity communities, today’s audiences are savvy at reading between the lines. Outline language references related to a range of identity communities, such as race/ethnicity, gender identity, sexual identity, age, etc.,

Education 217
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Coffee with a Journalist: Deanna Cuadra, Employee Benefit News

OnePitch

Deanna Cuadra is a senior reporter from Employee Benefit News, where she covers healthcare, US policy and reform, challenges faced by women and parents in the workplace, and innovation in work, culture, and, leadership. She also directs and produces short films and documentaries that center on marginalized communities.

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Brands Must Show They Understand and Respect the LGBTQ Community, PRSA Webinar Panelists Say

PRSay

Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. There’s usually a ton of women in PR,” but “we need people of color and then, on top of that, we need people of color who are gay in leadership positions.”.

Community 189
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Bringing Employees Back to Work Safely

PRSay

As parts of the country continue to emerge from the coronavirus shutdown, business owners are rethinking their workspaces to help their employees feel safe and productive. Twitter and Square, for example, have both announced that their employees can continue to work remotely. But not everyone has those options. Wear cloth face covers.

Employee 189
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How To Tap The PR Power Of Employer Branding

ImPRessions - Crenshaw Communications

The good news is that PR-driven tactics can help a business build and communicate a positioning that prioritizes the well-being of their workers and a commitment to their industry and community. Most PR programs will supplement the social elements with content and other tactics that drive thought leadership.

Branding 156
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S&T Live Recap: Organizations Can Engage With LGBTQ+ Community Year-Round

PRSay

The other big thing we have to acknowledge is the concerted attack on our community, almost from all sides, legislatively and regulatorily in some states,” said Finzel, president of RENEWPR in Washington, D.C., a communications firm that focuses on energy, environment and equity. .” Watch a replay of the episode here.