PRSay

APRIL 8, 2020

From economic uncertainty to anxiety and disruptions to daily life, there are many immediate and potentially existential issues for an organization and its leadership. During any crisis, the well-being of employees is always paramount, especially now, as both health and budgetary factors are colliding. Leading teams from afar.

How To 193

How To Crisis Employee Resources 193

Sword and the Script

JUNE 11, 2024

In other words, rather than a vehicle for upper management to stay in touch with employees, these roles are evolving into consultative positions that help other employees understand the market, the buyer and get the message right. Communication is a function of leadership. One on hand, this sounds like a good idea.

Internal 90

Internal International B2B System 90

Sword and the Script

NOVEMBER 21, 2023

This is cited ahead of leadership quality (76%) and technological innovation (72%).” All the other factors considered – leadership, innovation, profitability, sustainability, and employees – all influence the awareness and strength of a brand. This is the exact opposite of what has happened with software-as-a-service (SaaS).

Financial 145

Financial Marketing Survey B2B 145

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. PRophet announced a partnership with Yoodli, “an innovative AI-powered software platform which helps users improve media interviewing, public speaking, and communication skills using artificial intelligence” (AI).

Software 78

Software Case Study Technology Tools 78

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. So, says Propel, which provides PR software. If this sounds interesting, consider reading my in-depth briefing on their platform : Propel is a viable alternative for all-in-one PR software. Is that good?

Report 102

Report Publicity Marketing Pitching 102

Sword and the Script

SEPTEMBER 28, 2021

58% of marketers say martech cybersecurity was the top consideration in procuring marketing software tools. The company polled 427 respondents from businesses with more than 500 employees and found security was the top consideration in evaluating martech tools. His decision boiled down to the salesperson.

Survey 108

Survey Software Technology Tools 108

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 127

Case Study Study Company B2B 127

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services. Build a community. B2B companies can engage and attract followers through educational and entertaining content. Cultivate media and influencers.

B2B 170

B2B Social Media Media Education 170

ImPRessions - Crenshaw Communications

MAY 22, 2017

Looking to buy enterprise software? A successful narrative doesn’t have to be about a Bezos or a Branson, but it does usually need to involve people – customer testimonials, community impact, employee motivation. Promoting leadership. Creating depth of message. Some products are complicated.

Branding 185

Branding Brand Marketing Wireless 185

PRSay

OCTOBER 5, 2020

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend. percent to 5.4

How To 183

How To Employee Survey Exercises 183

Stern + Associates

NOVEMBER 22, 2022

His research and frameworks for identifying influential individuals and developing a shared meaning between a company and its employees are helping leaders across the world motivate workers, keeping them aligned, coordinated and committed to their organization. Christakis, M.D., The Hidden Power of Shared Meaning.

How To 62

How To Groups Employee Study 62

PRSay

DECEMBER 2, 2020

After Boeing made changes in design, software and crew training, the Federal Aviation Administration cleared the 737 MAX to resume flights in December. On communicating with employees during the crisis: We want to communicate to employees first, before communicating to the outside world.

Crisis Management 95

Crisis Management Crisis Crisis Communications Airlines 95

PRSay

DECEMBER 21, 2017

Edelsburg, chief operating officer of Muck Rack , a PR and communications-software company based in New York, is a third-generation PR professional. His grandfather, Elias “Buck” Buchwald, was among the first employees at Burson-Marsteller and worked closely with the firm’s co-founder Harold Burson, APR, Fellow PRSA.

Publicity 151

Publicity Radio Technology Sports 151

PR 20/20

SEPTEMBER 29, 2020

PR 20/20 leveraged the integration with Seventh Sense , AI software designed to personalize email delivery times, to segment lists and optimize performance. Attracted Event Sponsors and Attendees: To take the community to the next level, we launched a global event in 2019: the Marketing AI Conference —or MAICON for short.

Case Study 92

Case Study Study Branding Brand 92

PR 20/20

NOVEMBER 30, 2022

Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Invest in technologies that offer training to help employees onboard seamlessly.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

MARCH 1, 2022

It breaks the market it into two segments PR, marketing and communications ($26b) and lead generation, risk management and customer relations ($14b). The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. In 2021, the company says it added 65 new employees bringing its total to 150.

Software 122

Software Case Study Advertising Advertising 122

Waxing UnLyrical

JUNE 21, 2018

As technology develops, software and consumers become increasingly integrated. Tip #1: Seek Out Employee Evangelists. The very first step is to get your own employees fully bought-in to the vision and purpose of your company. Having engaged employees is at the heart of social public relations. Guest Post by Brooklin Nash.

Branding 50

Branding Brand How To Employee 50

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 193

Writing Communications Marketing B2B 193

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program. Direct marketing to customers and employees through timely emails is also useful. Traditional Trend Piece.

Leadership 353

Leadership Insurance Insurance B2B 353

Sword and the Script

NOVEMBER 14, 2023

This is a marketing leadership problem. One final point is that business leaders and marketing leaders alike need to stem employee turnover. Worst of all, more leadership attention and more of the marketing budget is focused on patching the avoidable gaps. That’s the price of leadership. 3x salary – to replace them too.

Content Marketing 182

Content Marketing B2B Marketing How To 182

Prohibition

DECEMBER 13, 2021

A crisis is distinguished from routine disruptions by its potential for threat and harm to the reputation or physical assets of an individual, organisation or community. You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on. Personnel crisis. Proactive crisis management.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 191

Marketing Content Marketing Data Social Media 191

Rock the Status Quo

MAY 18, 2015

In fact, some use it as their primary lead generation tool or a valued revenue stream , and the PR agency or employee that can generate active leads is an extremely valuable part of the team. And for in-house PR pros, it can be a project that has a major pay-off in bringing you to the attention of company leadership.

Publicity 100

Publicity Trade Shows Google Twitter 100

Critical Mention

OCTOBER 24, 2019

Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. That’s why we’ve created a platform uniting software, education, and community to help businesses grow better every day. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Shift Communications

MAY 14, 2015

I chose the first two based on the trend of their more traditional “hard goods” historic product sets transitioning to blend with more service oriented offerings (defense with intelligence software, medical device via the Internet of Things (IoT) aspects). But more importantly my 3 year old son loves trucks and shouts “diggers!”

B2B 60

B2B Marketing Construction Analytics 60

PRSay

JUNE 7, 2016

According to statistics from a 2014 American Community Survey , telecommuting makes up nearly three percent of the American work force, which was approximately 3.2 You can also build in a trial period where you’re checking in with your new employees once a week, and even hopping on a meeting to check on their progress of a project.

Meeting 60

Meeting Employee Exercises Google 60

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. You’re creating that shared belief for 400,000 employees.

Ethics 80

Ethics Employee Communications System 80

Sword and the Script

FEBRUARY 21, 2017

1) You’ve had a long career in marketing, as an employer, as an employee, and a tour as the president of the local Raleigh-Durham American Marketing Association chapter (AMA Triangle). He contends: “Marketers will be looking at losing their jobs, vendors will be faced with having their software ripped out — the writing’s on the wall.

Marketing 65

Marketing System Data Tools 65

Frederik Vincx

DECEMBER 11, 2015

Add to that the high turnover in communication teams. Each time an employee gets replaced, knowledge is lost. Employees are frustrated with aspects of their work. Predominantly left-brained industries, like software development and internet startups, further popularized the methods of Toyota. Some of the signals?

How To 60

How To Software System Employee 60

ZudePR

JUNE 6, 2016

The lessons were largely "by example", but his integrity and leadership made a distinct impression on me. #12: 12: Farzana Baduel (London) Farzana Baduel is the founder and managing director of Curzon PR , a global strategic communications firm with offices in London, New York, Dubai, and Delhi. ​. (On

Writing 114

Writing Social Media SEO Blogging 114

PR Conversations

APRIL 21, 2016

To wit, including ethnic diversity and values, physical and mental health challenges and sensitivities, generational accommodation, and so on—embracing and respecting the human spectrum in its entirety within workplaces and communities at large, rather than marginalizing or patronizing with messaging and tokenism.

Employee 40

Employee Internal International Corporate 40

Sword and the Script

DECEMBER 15, 2020

More and more prospects are seeking counsel of friends and peers in making buying decisions for software and other products. Jennifer Tomlinson | Qorus Software. Forward-thinking brands and organizations can tap into the screen-cautious with community stories that support the values they espouse. Marketing be nimble.

Marketing 170

Marketing Employee Content Marketing Media Training 170

PRSay

MAY 18, 2016

According to Cision’s State of the Media 2016 Report, 42 percent of reporters said communication professionals could improve their media relations by providing “information and expert sources.”. Stacey Miller is the senior manager, communications at Cision. This article was provided by Cision, a PRSA partner.

Data 99

Data Meeting Measurement Guidelines 99