PRSay

JUNE 15, 2022

This division is even more stark when you consider the rising attacks on LGBTQ people in statehouses, courthouses and communities nationwide. It’s no longer enough for companies to merely say they “support” LGBTQ people and ignore attacks on our rights and our lives in communities across the country. adult population does as well.

Policies 164

Policies Community Corporate Enterprise 164

Sword and the Script

OCTOBER 1, 2024

It covers August and September as news from the PR software community has been slow recently. The announcement says its generative AI is “powered by enterprise-level Google Gemini,” which would make it the second vendor I’m aware of that opted for Google over Open AI. Today, we can’t imagine life without it.

Publicity 123

Publicity Software Google Reddit 123

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

For a larger brand, it can support a leadership position within a business category. That Forrester Wave can influence purchase of enterprise software for years. The experience of strangers in the same professional community can be as persuasive as that of experts. PR content offers depth, credibility.

Storytelling 233

Storytelling Software Education LinkedIn 233

Rock the Status Quo

FEBRUARY 9, 2015

Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts ! Three Essential Ways to Help Corporate Leadership Build a Personal Brand Online 1. Help them identify and participate in a few relevant Facebook groups, LinkedIn groups and/or Google communities.

Corporate 100

Corporate Leadership Brand Branding 100

Shift Communications

JUNE 6, 2023

And these examples don’t even begin to touch on the potential for enterprise technology that’s raced to embed genAI into its features to go astray or serve up problematic outcomes for users. Sit with your leadership teams and scenario plan for the unthinkable. And it can be very wrong and potentially very damaging as a result.

Enterprise 78

Enterprise Reputation Crisis System 78

PRSay

MAY 15, 2024

On the other hand, communicators have a real opportunity to “steal the thunder” and advance their narrative to core stakeholders who are impacted by the crisis — such as employees, community members and customers. Inspire is a Women’s Business Enterprise National Council Certified 100% woman-owned company.

Crisis 138

Crisis Crisis Management Crisis Communications Journalism 138

PRSay

AUGUST 16, 2022

There are countless ways to give and motivate others to do so for the betterment of the communities where we live, work and play. Inspired by the outcome of the initial virtual 5K, I volunteered with community members to launch the #WeAreWeston 5K in support of our local food bank. She is also actively involved in her community.

Company 156

Company Nonprofit Apparel Local 156

ImPRessions - Crenshaw Communications

MAY 22, 2017

Looking to buy enterprise software? A successful narrative doesn’t have to be about a Bezos or a Branson, but it does usually need to involve people – customer testimonials, community impact, employee motivation. Promoting leadership. Creating depth of message. Some products are complicated. How about a new car?

Brand 185

Brand Branding Marketing Wireless 185

ImPRessions - Crenshaw Communications

JUNE 28, 2017

At this phase, PR delivers targeted content like thought leadership articles, expository videos, opinion pieces, and white papers — all invaluable when it comes to enlightening and persuading. A single analyst report can influence years of purchase for enterprise software, for example. Blending earned and paid media.

Publicity 255

Publicity Storytelling Automotive Software 255

Sword and the Script

NOVEMBER 30, 2021

The report is based on a poll of 261 participates who work working for medium-to-large enterprises around the globe. Most participants hold leadership titles and are “directly responsible for making purchase decisions of $10,000 or more.”. 36% “industry/professional online communities/social networks,”. 28% “peers/colleagues,”.

B2B 98

B2B Trade Shows Survey Study 98

Reputation Us

NOVEMBER 28, 2022

His leadership decisions have spilled even more. Those headlines, hard to miss as they are, often obscure very real leadership decisions about strategy, employee performance and customers. Musk’s concerns “are very valid,” says Vipula Gandhi, Global Head of Enterprise and Managing Partner at Gallup, in an interview. “He

Twitter 78

Twitter Banking Employee Financial 78

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. The multi-pitch generator is only available for enterprise customers ( see pricing ).

Software 120

Software Pitching Ethics Technology 120

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. Join Us for the Marketing AI Conference (MAICON).

Financial 98

Financial Conference Agency Resources 98

Contently - Strategy

OCTOBER 18, 2022

So, why do so many companies—from startups to enterprises—skimp on it? Leadership sees it as an expense rather than an investment and worries if their team is using their (and their customers’) time wisely. Customer research can be a full-time task, especially for enterprise organizations. Lack of buy-in.

B2B 127

B2B Company Survey Enterprise 127

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

An enterprise software provider is better off posting inspiration for managers, practical advice, or stories about fostering innovation than hard-selling their product. Along with other thought leadership initiatives , sharing educational content on a consistent basis helps establish the company as an authority in its industry.

B2B 170

B2B Social Media Media Education 170

Sword and the Script

JUNE 18, 2024

If they sold that product to an enterprise, chances are they will be dissatisfied. As a marketing community, we’ve cried wolf too often and the market has become desensitized to it. I’ve worked recently with a company that, in part, analyzes churn in SaaS, and they were calling this out in early 2023. ” I think he’s right.

B2B 130

B2B Government SMB Real Estate 130

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 187

Marketing Content Marketing Data Social Media 187

Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. Influencers are a critical component of an effective communications campaign. Your community, your influencers and your customers define your brand.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

PR for Anyone

OCTOBER 18, 2023

Whether through entrepreneurship or involvement in mission-driven enterprises, women emerge as powerful agents of change, carving paths that align with their values and aspirations. As Lipman unravels these stories, a compelling narrative unfolds—one that speaks to the transformative potential of purpose-driven reinvention.

Journalism 130

Journalism Construction Enterprise Technology 130

Bianchi Biz Blog

APRIL 19, 2021

At USA TODAY , I cover a wide range of business news with a focus on short-term enterprise and some breaking stories. My journalism career actually started in high school in Saline, Michigan, when I joined the school paper and concurrently began working for the community weekly. Before that, I was a reporter for the Detroit Free Press.

Report 83

Report Meeting Automotive Media 83

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. Join Us for the Marketing AI Conference (MAICON).

Financial 52

Financial Conference Agency Resources 52

Solo PR Pro

AUGUST 31, 2021

Originally from Virginia Beach, VA, Meredith LeJeune got her start as a marketing and communications coordinator for Dominion Enterprises — a marketing services company serving the real estate, automotive and travel industries — doing a little bit of everything from traditional public relations to developing marketing and sales collateral.

Meeting 98

Meeting Real Estate Energy Agency 98

PRSay

NOVEMBER 18, 2016

Simply put, organic word-of-mouth content from audiences your customers trust…journalists, academics, thought leaders, influencers, community leaders…is viewed as more authentic and trustworthy than paid or owned content. Akeroyd and Oracle created the Enterprise Marketing Platform category and led it from the onset.

Media 60

Media Leadership Enterprise Data 60

Contently - Strategy

JUNE 13, 2024

This is a bit difficult to envision right now, as most of the popular AI search tools haven’t yet integrated advertising—most rely on subscription models or selling their APIs to enterprises versus traditional ad revenue.

SEO 52

SEO Google Privacy Engineering 52

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. This includes all PR, video, audience development, and social and community management that my team handles.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Sword and the Script

NOVEMBER 12, 2016

When it comes to data sources, the report says most B2B marketers rely on secondary research: “In a September 2016 study by Annuitas, more than 60% of B2B enterprise marketers surveyed said they used secondary research from analysts or sales team recommendations to develop buyer personas , the two most popular answers.

B2B 114

B2B Marketing How To Survey 114

Communications Conversations

MAY 1, 2015

That includes recognizing the good things our employees, agents and affiliate companies are doing every day in our communities. He’s a busy CEO and recognized social media would be a factor in how he communicated with various audiences. Jack definitely has interests he will share more often than anything else on Twitter.

Social Media 60

Social Media Media Twitter Insurance 60

PR 20/20

SEPTEMBER 17, 2019

Enterprise and workplace. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. On the sales side (and if you’re part of the Salesforce community), this event offers 2,700+ sessions across four days. Experiential storytelling. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

Solo PR Pro

JANUARY 12, 2016

As president of Solo PR Pro, Karen will bring new energy and fresh, exciting ideas to the organization, while continuing its mission as the premier resource designed specifically for independent communications consultants. What change can Solo PR PRO Premium members and our wider community expect to see as a result of this transition?

Resources 40

Resources Community Enterprise Banking 40

Sword and the Script

JANUARY 8, 2019

In addition, the account management model many B2B shops follow means marketing has to lobby an enterprise account manager (AM) who would really prefer not to spend a favor asking for something that doesn’t advance a specific deal. You might even have to begin with anonymous sources until the community gets comfortable.

B2B 76

B2B Media eBook Interviews 76

Cision

JULY 13, 2015

In Grant’s book Give and Take: Why Helping Others Drives Our Success , he tells the story of venture capitalist David Hornik (you may be familiar with him from his site, ventureblog ) and how his nature as a giver made him a bit of a revolutionary within the VC community. It’s okay to be anxious (but get over it). Overdeliver.

Writing 120

Writing Social Media Community Course 120

Critical Mention

APRIL 26, 2017

However, we had 48 hours to create and host a championship celebration in the Carrier Dome to honor the team, and then, coordinate a major downtown parade, pep rally and community-wide tribute less than two days later. The jubilation and raucous celebration lasted for days.

Sports 60

Sports Internal International Enterprise 60

Sword and the Script

MAY 21, 2019

When you think enterprise sales, it’s probably not Disney that comes to mind. In my previous experiences, I had not been exposed to women in positions of leadership. Yet that’s what she did – and she managed a book of business worth somewhere north of $180 million. That experience also sparked an interest in marketing.

B2B 79

B2B Social Media Company Marketing 79

MaccaPR

DECEMBER 19, 2016

If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Wise content marketers can consider participating or even creating a Google+ Community. For example, the Home Improvement Community might be a good fit for lifestyle and DIY brands, suggests Sprout Social.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PRSay

NOVEMBER 22, 2016

Media intelligence allowed us to assess how elected officials in the United States, European Union and leaders in the NGO community were reacting to the news. 4: Use data strategically across the enterprise. “We knew we were going to be inundated, and we were dealing with a mass of noise. There’s a lot of information out there.

Communications 60

Communications Strategy Analytics Groups 60

Doctor Spin

JANUARY 13, 2023

But they also have the advantage of having a nurtured brand community. And I think influencer-started enterprises will become increasingly more prominent threats to traditional businesses. link] This post was originally published on Influencer-Started Businesses: Leadership by Popular Demand ">Doctor Spin | The PR blog.

Leadership 52

Leadership Wikipedia Film Case Study 52

Stephen Waddington

NOVEMBER 26, 2020

COVID-19 has forced agencies and communication teams to shift to the cloud if they weren’t already. Enterprise social networks, messaging, scheduling, and video have all been adopted. Leadership and differentiation: How can you use tools for competitive advantage? Workflow: tools to work more efficiently and smarter as a team?

Tools 175

Tools How To Agency SEO 175