5W PR

DECEMBER 6, 2024

Brands must carefully consider their target audience and ensure that their advertising efforts align with ethical and legal guidelines. Seek feedback from consumers, community groups, and other stakeholders to ensure that the campaigns are socially responsible.

Advertising 78

Advertising Advertising Ethics Local 78

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Is it ethical for a PR agency to smear a competitor? In a particularly distasteful move, the agency promoted questionable research that linked billionaire George Soros with anti-Facebook groups. So, was Definers ethical? It was a clumsy, tone-deaf approach to the then-burgeoning blogger community.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

PRSay

SEPTEMBER 19, 2023

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. In May 2023, the U.S.

Communications 179

Communications Ethics Public Affairs Social Media 179

Ethical Voices

OCTOBER 28, 2024

I first met Tatevik when I was looking to expand the ethics cases outside of the US. Tatevik discusses How to best counsel your client when they want to respond unethically to an unethical competitor How to react calmly and ethically in highly emotional crises Should PR create a global code of ethics for influencer marketing?

Ethics 53

Ethics How To Crisis Internal 53

Cision

MAY 3, 2017

Journalists are still trusted, but believe that the public trusts them less due to the subversive censorship tactics of special interest groups, the inflamed political climate and brands that aren’t totally honest in their PR practices. Capitalism fettered by democracy demands that truths be told, even if they make us uncomfortable.

Branding 253

Branding Brand Government Ethics 253

PRSay

MARCH 8, 2021

However, I believe that civility is a question of morality because it is an expression of respect of other human beings and respect is a core ethical value. Families, communities, our conversations and our institutions break apart when basic civility is absent.”. Respect will prevent, and hopefully eliminate, uncivility.

Ethics 158

Ethics Policies Groups Survey 158

Deirdre Breakenridge

JUNE 25, 2019

On June 13th, the #PRStudChat community gathered for a discussion on “Learning Leadership Skills.” Ken and our community of PR students, educators and pros shared their knowledge on how leadership is more than a fancy title, big office or a large salary. How can leaders communicate more effectively through social media?”

Social Media 184

Social Media Media Leadership Community 184

PRSay

JULY 29, 2022

Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. A brand’s communications should remain “simple, short and concrete,” he said. Communication that builds trust promotes “a healthy public space where ties are strengthened and a more fruitful sense of community is developed,” he said.

Communications 158

Communications Public Affairs Insurance Insurance 158

PRSay

MAY 4, 2021

Particularly now, as misconceptions, inaccuracies and untruths threaten to prolong the coronavirus pandemic, we need to tap into our profession’s roots in behavioral science and fulfill our profession’s ethical obligation to serve the public good by helping consumers of news and information make better decisions, online and off.

Publicity 173

Publicity Handbook Ethics Study 173

Stephen Waddington

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. Practitioners and academics operate in almost entirely separate communities. Betteke van Ruler borrowed the title of a poplar book on gender issues to describe the situation between the two communities. To provide contextual intelligence.

Publicity 167

Publicity Ethics Training Education 167

Flack's Revenge

AUGUST 6, 2019

This month, the environmental advocacy group Mighty Earth released a report titled “Cargill: The Worst Company in the World.”. This movement, if successful would compel them to balance profits and ethics. I love the proposal above, that boardrooms and C-suites should also be guided by ethical rules. 50 Shades of Woke.

Corporate 198

Corporate Branding Brand Agriculture 198

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. Take a fresh look at the PRSA Code of Ethics , especially the core value of “Loyalty.”

System 190

System Public Affairs Employee Nonprofit 190

Solo PR Pro

SEPTEMBER 25, 2014

Anyone in public relations for any length of time will certainly encounter his or her share of ethical dilemmas. While the best way to deal with these challenges can be debated, there is no doubt having ethical standards for your PR work is important for your long-term career (and reflects on the industry as a whole, as well).

Ethics 70

Ethics Publicity eBook Policies 70

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 73

Ethics Training Financial Survey 73

PRSay

JANUARY 8, 2019

How is your local government benefitting the community? Find the people or groups your organization is helping and give them voices. Keeping in mind desired business outcomes to advance your organization, think about stories that will move stakeholders, community members, prospective students and potential donors to action.

Storytelling 163

Storytelling Media Nonprofit Government 163

Stephen Waddington

JULY 1, 2021

We convened a group of experts from academia, industry, think tanks and professional associations to explore this emerging area of organisational risk. This includes spending time navigating data ethics, which involves assessing and identifying potential ethical issues associated with data and digital tech.

Corporate 141

Corporate Report Privacy Government 141

Ethical Voices

JULY 24, 2023

This week on Ethical Voices, KayAnn Schoeneman , President of Curley Company discusses: How to determine if a client is right for you Ethical issues in opposition research AI ethics challenges Why don’t you tell us more about yourself and your career? At the heart of it, I am a communicator and an advocate.

Ethics 78

Ethics Government Pharmaceuticals Policies 78

PRSay

MAY 24, 2021

It was refreshing to hear Todd’s optimistic vision for a future in which a more independent news media will regain the public’s trust and return to covering local communities with a sense of shared values. For PR professionals, being able to work with trustworthy, engaged and ethical journalists to tell our clients’ stories is crucial.

Nonprofit 176

Nonprofit Local Journalism Newspapers 176

Prowly

MARCH 4, 2025

We have created an AI Policy discussing how we have adopted AI in our business, how we ethically use it, and where we would never use it. 2 Use social listening tools to find and target smaller, engaged communities The most valuable opportunities arent always right in front of you. Think of who your audience already trusts.

Trends 104

Trends Reddit Pitching Data 104

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. We can understand how Facebook and Twitter conversations can represent different parts of the community. The first and foremost for me is ethics and governance.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PRSay

OCTOBER 24, 2018

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. Fundamentally, public relations is about managing relationships, grounded in an ethical process of self-correction and two-way communication.

Ethics 265

Ethics Automotive Conference Technology 265

PRSay

DECEMBER 20, 2021

PRSA’s Diversity & Inclusion Committee asked Gayle Saunders, APR, how PR professionals can integrate Diversity, Equity and Inclusion (DE&I) into their communications strategies. Saunders is founder and CEO of The Saunders PR Group, a full-service agency in Columbus, Ohio. Know your audience.

Ethics 133

Ethics LinkedIn Social Media Agency 133

5W PR

JUNE 12, 2020

Other times, it means organizing and conducting surveys, focus groups and/or community meetings. An effective PR person is a first-rate communicator. This means excellence in writing as well as speaking before a variety of groups. An effective PR person is also a good researcher.

Ethics 128

Ethics Government Data Groups 128

5W PR

APRIL 10, 2023

Brands must align values with ethical practices. Conduct surveys, focus groups, and other types of research to gain insights into consumer values and concerns. Updating their brand values is necessary to better reflect ethical practices. Consumers care more about the impact of their purchases on the world.

Consumer 88

Consumer Branding Brand Ethics 88

Maxim Behar

JANUARY 14, 2021

The Bulgarian Association of PR Agencies (BAPRA) has just established an Ethics Commission (EC) to unite the communication community and monitor ethical and professional communications. Maxim Behar, PR expert and CEO of M3 Communications Group, Inc. , is elected a member of the Commission.

Ethics 52

Ethics Groups Community Agency 52

PRSay

JULY 6, 2017

This included appreciating the role of research, understanding the four-step RPIE process, and recognizing and applying ethical standards for PR practitioners. My study group and my online class both used mock questions that we created as well as case studies. The APR is not about an exam or a presentation. It has surely been worth it.

Study 128

Study Ethics Case Study Construction 128

Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. With tremendous purchasing power, they are highly sought as a group when it comes to attracting and keeping their social media attention.

Social Media 177

Social Media Media Interviews Instagram 177

Stephen Waddington

AUGUST 27, 2019

I will continue the excellent work, which has positioned the profession as a strategic management function through active engagement with the business community showing how ethical communication can enhance economic performance. I also want to share the best practice I have seen within the public sector with the wider industry.

Government 113

Government Education Community Big Data 113

PRSay

DECEMBER 27, 2017

I had the opportunity to be inspired by your commitment to this Society, our profession and the work you do in your local communities. We have accomplished a great deal in these fast-paced months, especially in our advocacy efforts to elevate our Code of Ethics. This gave me the opportunity to share PRSA’s value in person.

Leadership 133

Leadership Government Conference Energy 133

Stephen Waddington

MARCH 15, 2022

Innovative learning design, a supportive community, and content from industry leading practitioners and teachers have provided Socially Mobile students with networks and strategic skills to step up in their careers. The programme is delivered via an online teaching platform and Guild community. I’m so glad that I did apply.

Mobile 116

Mobile Meeting Course Ethics 116

Karen Freberg

JANUARY 18, 2021

The app is growing in popularity and momentum, which is good, but it is still in its infancy and there is still a lot to discover and discuss within the community. Have a group meeting within the class so people can “sit in.” We have heard a lot over the years audio was going to go big, and will it with Clubhouse?

Groups 96

Groups Social Media Ethics Meeting 96

Stephen Waddington

OCTOBER 4, 2018

The group has tackled three projects this year: a crowdsourced tool databased, a review of the impact of AI on skills; and a literature review. Benchmarking PR skills versus tools Jean Valin led a group of researchers that explored the impact of tools in on a competency framework for public relations defined by the Global Alliance.

Ethics 90

Ethics Tools Groups Government 90

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2016

When done well, social marketing programs can showcase corporate values, demonstrate commitment to community, and engage consumers, while providing needed resources for a group or cause. Non-profits are businesses, and as such, need to operate with ethical business practices and proper reporting structures.

Local 120

Local Corporate Groups Ethics 120

Polaris

DECEMBER 18, 2014

Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. And too many marketers—and I include myself in this group—often adopt the next shiny object without taking the time to understand if it will help build our business. It’s to grow communities where they live.”

Trends 135

Trends Marketing Pinterest Social Media 135

5W PR

NOVEMBER 24, 2023

This bias can disproportionately affect marginalized communities, leading to unequal healthcare outcomes. AI bias in hiring Automated hiring processes that rely on AI algorithms may favor one gender, age group, or ethnicity over others. This can include re-sampling underrepresented groups or re-weighting data.

Healthcare 78

Healthcare Guidelines How To Ethics 78

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. A code of ethics isn’t a bad idea. It makes sense.

Software 146

Software Pitching Ethics Technology 146

5W PR

JULY 25, 2024

This strategy also fosters a sense of community around groundbreaking discoveries. Healthcare PR can be a powerful tool for advocacy groups seeking to amplify the voices of these communities. Healthcare PR also plays a crucial role in mobilizing patient communities. Ethical considerations are paramount in healthcare PR.

Healthcare 78

Healthcare Ethics Journalism System 78