Deirdre Breakenridge

JANUARY 14, 2019

ET, #PRStudChat (sponsored by Spin Sucks ) community members gather for a Twitter chat on “How to Get Strategic with Owned Media.” During the Twitter chat, Megan will be addressing the following questions, but we encourage all community members to weigh in with their ideas and share their perspectives too.

Community 184

Community How To Media Ethics 184

5W PR

JANUARY 6, 2025

The spirits industry, once a bastion of tradition, is undergoing a quiet revolution. A new wave of distilleries is emerging, driven by a commitment to sustainability and ethical practices. Fairtrade certification guarantees that farmers and workers receive fair compensation and work in safe and ethical conditions.

Transportation 78

Transportation Brand Branding Chemicals 78

5W PR

JANUARY 10, 2025

The alcohol industry, long seen as a traditional and often indulgent sector, is undergoing a significant transformation. As consumers become increasingly discerning, they are seeking out brands that align with their values and prioritize ethical practices.

Brand 78

Brand Branding Agriculture Chemicals 78

Contently - Strategy

OCTOBER 29, 2024

Do I also find their popularity ethically dubious in the face of our ever-growing consumer waste? Users can even search by industry and product, adding an extra layer of customization. The IBM Data Science Community is one of the best user-generated content examples.

B2B 99

B2B Brand Branding Case Study 99

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Is it ethical for a PR agency to smear a competitor? Oppo is particularly perilous in Big Tech, where the industry has experienced a steep reputation decline. So, was Definers ethical? It was a clumsy, tone-deaf approach to the then-burgeoning blogger community. In my experience, Tim Miller’s view couldn’t be more wrong.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

Reputation Us

MARCH 17, 2025

The RHS, if properly implemented, can provide an industry standardor benchmark year-over-yearby which a companys reputation can be measured and showcased. Each deployed tool and its results are given a respective RHS, with a cumulative/total RHS assigned to an organizations overall reputational health. Ready to score?

Reputation 78

Reputation Technology Government Employee 78

5W PR

FEBRUARY 22, 2025

PR professionals work to translate complex technical concepts into accessible information while addressing legitimate public concerns about privacy, security, and ethical implications. Making Complex Defense Technologies Accessible to the Public PR professionals face unique challenges when communicating about defense technologies.

Publicity 78

Publicity Privacy Technology Ethics 78

Reputation Us

JANUARY 23, 2025

This reflects the overall sentiments of their executive team, staff, customers, communities, vendors and online communities. Boggs will discuss ethical concerns and how AI can be used responsibly in managing public perception. The post Talkin’ Reputation. appeared first on ReputationUs.

Reputation 78

Reputation Crisis Insurance Insurance 78

Polaris

NOVEMBER 17, 2014

While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. This provides opportunities for you to engage those communities and turn them into fans of your products (and hopefully brand advocates).

Media Relations 232

Media Relations Marketing Media Fashion 232

Mindful Marketing

DECEMBER 20, 2023

So, I was surprised recently when a student waited until others had left, then said, “Hey, Dr. Hagenbuch, I have a question about an ethical issue.” I felt for Grant in this predicament, but I also was very glad that he not only recognized there was an ethical issue, he was conflicted enough by it that he wanted to talk about it.

Ethics 95

Ethics Marketing Sports Education 95

5W PR

FEBRUARY 17, 2025

Whether the issue stems from a product failure, a public relations misstep, or an ethical controversy, the damage to a brands reputation can be significant. This may involve conducting internal investigations, reviewing policies, and consulting with industry experts.

Crisis 78

Crisis Brand Branding Case Study 78

Prowly

FEBRUARY 26, 2025

Has your work and the actions you took in your digital PR strategy influenced the industry in any way? Community buzz over media coverage Traditional media headlines are awesome but, in retrospect, they don't tend to create lasting influence and engagement. How to create buzz ethically? Is this the right way to go? Not in 2025!

Digital PR 104

Digital PR Case Study SEO Measurement 104

Agility PR Solutions

MARCH 21, 2022

For the 16th year, ethical business standards firm Ethisphere has announced the 136 honorees representing 22 countries and 45 industries that have earned the coveted designation of World’s Most Ethical Companies in 2022.

Ethics 85

Ethics Company Employee Community 85

Stephen Waddington

JULY 14, 2021

This issue is fundamental for us in marketing and communications because it relates to how we represent communities in the way we spot, create, produce, and share stories. We shared research, reviewed industry best practice and talked to our network of communications practitioners to better understand what was going on.

Guidelines 171

Guidelines Ethics Study Community 171

Ethical Voices

OCTOBER 28, 2024

I first met Tatevik when I was looking to expand the ethics cases outside of the US. Tatevik discusses How to best counsel your client when they want to respond unethically to an unethical competitor How to react calmly and ethically in highly emotional crises Should PR create a global code of ethics for influencer marketing?

Ethics 53

Ethics How To Crisis Internal 53

The Hoyt Organization

AUGUST 23, 2024

The hotel industry is experiencing a significant transformation driven by the growing importance of sustainability. Because of this, there are several things that hotels are doing to remain competitive in the industry and uphold a sustainable brand reputation. Try to source as many products locally as you possibly can.

Hotels 95

Hotels Industry Energy Local 95

Cision

MAY 3, 2017

That’s why it’s more important now than ever for brands to do their part, to be ethical in their relationships with journalists and for them to support free press around the world. Often the news can be raw and eye-opening and has the power to change the course of industry and the world. Free markets demand a free press.

Brand 253

Brand Branding Government Ethics 253

Prowly

MARCH 4, 2025

Some industries are as slow as a turtle when it comes to change, but not PR. It has already reshaped the industry and altered how professionals conduct research, analyze data, write press releases, and create content. To find them, dig through niche forums, Slack groups, LinkedIn communities, and other conversations.

Trends 104

Trends Reddit Pitching Data 104

PRSay

AUGUST 16, 2024

There has never been a more important time in our humanity or the world than now for responsible communication. It’s a major concern for our communities, governments and countries all around the world. What does responsible communication entail? When AI came along, everyone felt a huge need to control its ethics.

Trends 155

Trends Communications Ethics Corporate 155

Ethical Voices

FEBRUARY 20, 2023

She discusses a number of important ethics issues, including: What to do when your employer doesn’t let you act in true faith How to make land acknowledgments more than a performative action The importance of cultural contexts Tell us about yourself and your career? What is the most difficult ethical challenge you ever confronted at work?

Ethics 84

Ethics Community Conference System 84

Ethical Voices

MARCH 10, 2025

Welcome to Ethical Voices, a weekly podcast where real pros share real stories about real ethical issues. We focus on nurturing stories that reinforce community, so we work with many nonprofits and mission-driven organizations or leaders. I confront ethical challenges all the time. I’m your host, Mark McClennan.

Ethics 46

Ethics How To Newspapers Agency 46

PRSay

SEPTEMBER 10, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

Ethics 137

Ethics Policies Guidelines Employee 137

Ethical Voices

FEBRUARY 26, 2024

Pete area, but I’ve worked in agencies, corporations, and my experience spans a variety of industries including academia, banking, government, healthcare, tourism, and utilities. Thinking about your career from circus to healthcare to agency, what is the most difficult ethical challenge you ever confronted?

Ethics 94

Ethics Healthcare Government Energy 94

5W PR

JANUARY 29, 2024

It delves into the intricate landscape of national security, cutting-edge innovation, and complex ethical considerations. Effective public relations in the defense tech industry involves more than just dealing with the present. Their goal is to change how the public sees the defense tech industry.

Industry 78

Industry Publicity Ethics Privacy 78

5W PR

FEBRUARY 24, 2025

The Foundation of Crisis Simulation Crisis simulations in defense tech differ from standard corporate exercises due to the industry’s unique characteristics. The National Defense Industrial Association recommends conducting drills at least quarterly, with varying complexity levels.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Deirdre Breakenridge

AUGUST 5, 2015

Instead, let’s balance out the negative with some of the positives that showcase PR success, which is good for our industry. For every wrong, there are probably 100+ rights that don’t get discussed in our communities. The focus should be on your ethical approach to public communication through all media formats.

Skype 150

Skype Ethics Case Study Meeting 150

Deirdre Breakenridge

AUGUST 5, 2015

Instead, let’s balance out the negative with some of the positives that showcase PR success, which is good for our industry. For every wrong, there are probably 100+ rights that don’t get discussed in our communities. The focus should be on your ethical approach to public communication through all media formats.

Skype 150

Skype Ethics Case Study Meeting 150

Solo PR Pro

SEPTEMBER 25, 2014

Anyone in public relations for any length of time will certainly encounter his or her share of ethical dilemmas. While the best way to deal with these challenges can be debated, there is no doubt having ethical standards for your PR work is important for your long-term career (and reflects on the industry as a whole, as well).

Ethics 70

Ethics Publicity eBook Policies 70

5W PR

JULY 15, 2023

In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. Thought leadership Establishing a brand as a thought leader and industry expert can elevate a wellness communications strategy.

Corporate 78

Corporate Industry Communications Ethics 78

Cision

AUGUST 21, 2017

Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. While you probably don’t want to emulate all of Cersei’s qualities, matching her in the knowledge of your business, industry and competitors would be admirable.

Strategy 258

Strategy Trade Shows Course Case Study 258

Ethical Voices

JULY 24, 2023

This week on Ethical Voices, KayAnn Schoeneman , President of Curley Company discusses: How to determine if a client is right for you Ethical issues in opposition research AI ethics challenges Why don’t you tell us more about yourself and your career? At the heart of it, I am a communicator and an advocate.

Ethics 78

Ethics Government Pharmaceuticals Policies 78

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. 5 Trends Shaping the Healthcare Industry .

Healthcare 112

Healthcare Content Marketing Industry Trends 112

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. More: Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports 9. Content marketing and media relations need each other. Give our services a try.

Survey 113

Survey Industry Leadership Study 113

Stephen Waddington

JULY 1, 2021

We convened a group of experts from academia, industry, think tanks and professional associations to explore this emerging area of organisational risk. This includes spending time navigating data ethics, which involves assessing and identifying potential ethical issues associated with data and digital tech.

Corporate 141

Corporate Report Privacy Government 141

Ethical Voices

DECEMBER 12, 2022

Overseeing a team of 120 communicators, Rebecca is responsible for driving the overall strategic direction, commercial operations, and global client growth across the markets, and driving collaboration across the APAC region. While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including:

Ethics 75

Ethics Brand Branding International 75

5W PR

JANUARY 16, 2024

Brands like Tom’s of Maine, with their unwavering commitment to natural ingredients and ethical sourcing, exemplify this transparency, building trust with shared values. Engagement Building a community around smiles adds another crucial element to building relationships in this industry.

Industry 78

Industry Education Consumer Ethics 78

PRSay

JANUARY 29, 2018

For more than 100 years, all of us — agencies, clients and educators, working together around the world through mutuality of endeavor — defined a new industry. Great counseling firms were founded and legendary corporate communications departments were born. That was 50 years ago.

Survey 134

Survey Ethics Leadership Course 134