Facebook And The Perils Of Opposition PR
ImPRessions - Crenshaw Communications
NOVEMBER 15, 2018
Is it ethical for a PR agency to smear a competitor? The rationale for the down-and-dirty oppo PR is summed up in an earlier interview with Definers founder Tim Miller. So, was Definers ethical? It was a clumsy, tone-deaf approach to the then-burgeoning blogger community. Do no harm, in other words.
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