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A Year-Round Commitment to the PRSA Code of Ethics

PRSay

In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.”

Ethics 168
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The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have. There is no cheap and cheerful path to thought leadership. Good thought leadership is not easy; if it was, everyone would do it. Comply with regulations, law, industry standards & ethical practices.”

B2B 141
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Global Insights: Key Trends and Challenges Shaping the Future of Communications

PRSay

On July 24, members of the Global Alliance for Public Relations and Communication Management, including PRSA CEO Linda Thomas Brooks and CFO Philip T. Bonaventura, attended a meeting at the United Nations with Melissa Fleming, the undersecretary-general for global communications, and other U.N. How you use it is the issue.

Trends 150
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Meet the first Socially Mobile class of 2022

Stephen Waddington

Innovative learning design, a supportive community, and content from industry leading practitioners and teachers have provided Socially Mobile students with networks and strategic skills to step up in their careers. The programme is delivered via an online teaching platform and Guild community. Lewis Williams. Lewis Williams.

Mobile 116
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Meet the latest Socially Mobile class of 2022

Stephen Waddington

We've opened paid and funded applications for the third Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations. The programme is delivered via an online teaching platform and Guild community. It is assessed and certificated independently. The deadline is 24 August.

Mobile 142
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Are Leaders Expected to take a FEEL First Approach to Social Media?

Deirdre Breakenridge

On June 13th, the #PRStudChat community gathered for a discussion on “Learning Leadership Skills.” Ken and our community of PR students, educators and pros shared their knowledge on how leadership is more than a fancy title, big office or a large salary.

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The Importance of Really Small Things – Capt. Barbara Bell, USN (ret)

Ethical Voices

Today, she teaches at the US Naval Academy and may discuss ethics even more than I do. Now I have my doctorate in higher education leadership and policy from Vanderbilt University. What is the most difficult ethical challenge you ever confronted? I was furious, I was livid, but I waited, and I waited for our morning meeting.

Ethics 78