ImPRessions - Crenshaw Communications

MARCH 3, 2022

B2B media outlet Demand Gen Report produces this and the winter B2B Marketing Exchange events annually. This is HubSpot’s annual event that unites thought leaders from over 161 countries across marketing, sales, customer success, revenue operations, and more. B2B Sales & Marketing Exchange (August, Boston).

Conference 304

Conference B2B Case Study Content Marketing 304

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. On the surface, these may not seem to directly translate into brand strength, yet when applied strategically, events and engagement can influence the long-term growth of businesses.

Community 92

Community How To Marketing Data 92

Deirdre Breakenridge

MARCH 2, 2020

Jennie, UMass Amherst PR students (#DonohuePRCases) and the #PRStudChat community will discuss how to find and land your first PR job. Why not build a community to help students across the country, and even the globe, learn from the experience and perspective of industry professionals … A community where everyone can learn and grow together.

Community 60

Community Twitter Blogging Resources 60

Onclusive

NOVEMBER 8, 2023

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Crisis Communications There were some serious PR blunders in 2020.

Training 195

Training Media Training Crisis Communications Reputation 195

Deirdre Breakenridge

APRIL 9, 2018

They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. ET, the #PRStudChat community will gather for an in-depth Twitter discussion on digital marketing analytics from importance and priorities to impactful experiences.

Analytics 231

Analytics Marketing How To Community 231

Deirdre Breakenridge

MAY 24, 2016

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. Are you trying to reach your base or perhaps increase your community size?

Energy 190

Energy Mobile Community Measurement 190

Stephen Waddington

JUNE 15, 2020

How simplyIC remodeled its event by focusing on delegate experience. By Lisa Pantelli simplyIC is Europe’s largest digital workplace festival for those working in internal communications, HR, and enterprise communications technology. The platform enabled us to create rooms for specific content or communities (e.g.

Enterprise 88

Enterprise Technology Community Internal 88

Waxing UnLyrical

MARCH 26, 2013

Either way, I’m proof that their time spent on Instagram is reaping benefits… but how else can they measure their Instagram success? Immediately intrigued, I sought out to find some Instagram measurement tools and, of course, they do exist. 4 Free Tools to Measure Your Instagram Success is a post from: Waxing UnLyrical.

Instagram 111

Instagram Measurement Tools Small Business 111

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. In today’s business and media environment, overall business strategy and communications strategy are intertwined. Everything is measurable and measured. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color.

Local 110

Local Community Ethics Education 110

Waxing UnLyrical

SEPTEMBER 5, 2017

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. Here’s some of what we talked about: On the perfect measurement program: A2 I think the most important thing is to do it from the beginning. Jen Zingsheim added: A3. Set objectives.

Measurement 92

Measurement Strategy Banking Travel 92

Stephen Waddington

AUGUST 6, 2021

Thanks to the community of 24 speakers and 900 delegates. WaddsCon end of term review: , seeking speakers and sponsors for September More than 900 people have attended at least one WaddsCon event in the past six months, to hear from 24 speakers on a diverse range of topics. We’re now seeking speakers and delegates for September.

YouTube 146

YouTube Creativity Community Leadership 146

Landis PR

SEPTEMBER 18, 2023

There is a lot of chatter in the events industry around sustainability and how frameworks such as the triple bottom line (TBL) and environmental, social, and governance ( ESG ) factors influence event planning. Until recently, the execution of these strategies has not been a top priority for many corporate event clients.

Government 69

Government Measurement Groups Corporate 69

Melissa Agnes

DECEMBER 11, 2014

An issue is an identified event or trend which could have a significant impact on the organization. That impact is often measured in terms such as market share, reputation, community concern, licence to operate, recruitment, financial cost, regulatory compliance, stock price, capacity to retain and expand business, and so on.

Crisis 249

Crisis Chemicals Crisis Management Television 249

Shift Communications

JULY 10, 2015

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. Measurement Goals. A good monitoring tool can be your community managing BFF.

Community 60

Community Tools Measurement Crisis 60

Deirdre Breakenridge

NOVEMBER 16, 2017

The #PRStudChat community gathers on Wednesday, November 29th at 12:00 p.m. ET to focus on communication confidence in a continuously changing landscape through professional development, mentoring and collaboration. Q8: How important is learning to measure PR results? You can learn more about Stephen here. If so, how?

Communications 191

Communications Community Blogging Twitter 191

ImPRessions - Crenshaw Communications

JULY 15, 2020

They should reflect awareness of recent events and the changes in how we live and work. That’s why all devices must be secure and security measures clearly communicated and enforced. Join professional online communities, and engage. What comes up when you google your brand – or even your own name?

Reputation 221

Reputation How To SEO Guidelines 221

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 137

Study Media Relations Media Measurement 137

Waxing UnLyrical

AUGUST 15, 2017

In July, #measurePR discussed how major media outlets measure their content initiatives. measurePR community member Aidan Lukomnik chimed in: A2) Perfect is a target. If they want to measure brand recognition #measurepr. Twitter Facebook Google+ LinkedIn #measurePR Recap (July 2017): How Major Media Measures Content.

Measurement 81

Measurement Media Banking Community 81

Deirdre Breakenridge

JANUARY 6, 2015

Our community will discuss how communicators can move forward to raise the bar in public relations, in the minds of executives and in the eyes of the public. Resolution 6 : I will identify measurable outcomes that offer meaning and value for the business. Event PR 2.0 Best practices? Where to start? – $50.00

Community 150

Community Education Twitter Financial 150

Stephen Waddington

JULY 16, 2021

Physical events cancelled during lockdown shifted online as COVID-19 disrupted conferences, meetings, training sessions and workshops. Digital design and production skills are in demand as events continue to take place online. These were maintained throughout the lockdown.

Publicity 199

Publicity Government Crisis Employee 199

Stephen Waddington

APRIL 25, 2022

There are very few communities, events, or shared media. There’s a whole sphere of debate around the measurement of our work. When did you last cite a public relations theory or indeed apply any aspect of science in your day job? There is limited interchange between theory and practice. It shows a lack of confidence.

Publicity 189

Publicity Study Internal International 189

Deirdre Breakenridge

JUNE 12, 2018

ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.” Joining us as our special guest and co-host is Kevin Anselmo (@KevinAnselmo ) the Founder and Principal of Experiential Communications. Why should you communicate research?

Communications 150

Communications How To Case Study Community 150

MaccaPR

NOVEMBER 30, 2017

Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign. The success metrics a marketer should measure depend upon what your brand is and how it’s currently perceived,” adds Pappas.

Marketing 76

Marketing Consumer Measurement Viral 76

Stephen Waddington

MAY 19, 2020

Events and campaigns have shifted online but we’ve quickly learnt that it’s not possible to replicate physical campaigns or events in a digital space. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders.

Government 151

Government Crisis Energy Community 151

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

Although Twitter isn’t exactly the best mass media platform for a kitchen appliance, it’s hard to imagine any popular brand choosing not to be there, since that is where the social community – or in this case, the mob – responds to pop culture events. Respond quickly.

Crisis 199

Crisis Twitter Course Viral 199

Cision

JUNE 18, 2015

With more than 500 attendees, social discussion peaked on day one, driving higher levels of discussion than the PR Measurement Conference, but not quite as much buzz as Social Media Marketing World. Check out these highlights on the big buzz event to find out! The event sponsor’s tweets were the most frequently retweeted by attendees.

Conference 120

Conference Social Media Measurement Financial 120

5W PR

OCTOBER 22, 2024

Key elements such as understanding the audience, leveraging media relations, managing crises, engaging on social media, fostering employee relations, and giving back to the community help create a strong and enduring reputation for any organization.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Waxing UnLyrical

SEPTEMBER 29, 2017

In September, #measurePR celebrated Measurement Month with an all-star, all-female panel of #measurati. Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr.

Measurement 68

Measurement Data Big Data Banking 68

The Proactive Report

JUNE 18, 2021

You can create your own groups on social media and build a community of engaged followers. I recently built a Facebook community for a small business that operates in a narrow healthcare niche and we have attracted over 20 000 really engaged followers in just under 2 years. And they paid $500 a month for strategy and measurement.

Small Business 213

Small Business Fashion Groups Local 213

The Resolution Blog

DECEMBER 30, 2015

We explored automation, discussed measurement and looked into the future. In May, we joined the #PRStack community. Also in June, Stella joined a panel debate at the Future Comms event in London. Check out the event highlight coverage here. Get involved here.

eBook 120

eBook Measurement Community Technology 120

Reputation Us

JUNE 14, 2021

The actions a credit union takes – or doesn’t take – may affect its reputation with its staff, members and community. staff, members, community, media, social media influencers), being silent on such prominent social justice matters may suggest that your credit union is noncommittal, tone-deaf or even complicit.

Reputation 148

Reputation Financial Community Employee 148

Deirdre Breakenridge

JANUARY 25, 2018

There’s a lot to learn when it comes to content, from strategy and creation best practices to the publishing tools and the content measurement. ET the #PRStudChat community will gather for a Twitter chat session focused on the importance of content strategy and how content can help boost your career in PR. About Spin Sucks.

Twitter 157

Twitter Storytelling Community Writing 157

Stephen Waddington

JUNE 9, 2017

I spoke at a CIPR Best Practice event in Cambridge last month. Ahead of the event I polled my network to explore the attitude of practitioners to the different challenges that the public relations profession is facing. Owned media and community management are the strongest areas of practice according to respondents. Management.

Publicity 111

Publicity Survey Measurement Community 111

PRSay

NOVEMBER 10, 2022

Since many of our communications campaigns (and how we measure their success) might cause people to feel more like numbers or objects, what do we have to lose? Creative PR, media and internal communicators are qualified to create campaigns based on acts of kindness; communications that go deeper into the human heart.

Employee 156

Employee Crisis Reputation Creativity 156

Waxing UnLyrical

FEBRUARY 7, 2014

Yes, the chat which has become somewhat of an institution as far as industry-wide digital PR events go (and I am thrilled about that), has been going strong for four whole years. Here’s some of what we talked about: On changes in the measurement industry: @shonali #measurepr Q1: Biggest change is arrival of truly integrated metrics.

Measurement 97

Measurement Media Training Google Resources 97

5W PR

JULY 11, 2018

A PR or Publicity stunt is a big professional or amateur public relations event intended to attract as many people as possible to a cause or product. Community Involvement. Although it melted, the event succeeded in raising interest and awareness of the Snapple brand. What Makes a Successful PR Stunt?

Measurement 149

Measurement Education Social Media Film 149