Cision

JANUARY 26, 2016

Become a prominent figure in your community. Make a name for yourself by getting involved in not only your community, but in your industry as well. Start attending events like trade shows and industry conferences. It’s time to become the brand that everyone knows and loves.

Media 120

Media Pitching Trade Shows Infographics 120

Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. Challenge: Even with such a vast amount of space offered to exhibitors, it is possible to get locked out of exhibiting on the show floor.

Mobile 114

Mobile Technology Automotive Interviews 114

Rock the Status Quo

MAY 18, 2015

Plus, online speaking opportunities often offer ways to archive and repurpose the event in a way that public speaking in person does not, unless you have a videographer at hand. Look for industry conferences, trade shows and associations. Ask in industry social media events. Learn how to find influencers here.)

Publicity 100

Publicity Trade Shows Google Twitter 100

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers. Leadership reputation can be increased substantially by sharing information with colleagues and community. Invite others onto the stage. It also gives back.

Leadership 149

Leadership Trade Shows Healthcare Education 149

5W PR

SEPTEMBER 13, 2018

This summer, our team of passionate beauty experts was honored to represent Indie Beauty Expo NY, managing media and communications efforts for one of the largest beauty trade shows for the second year. What digital trends are you seeing within the Indie Beauty Space and from brands at this year’s show?

Trends 94

Trends Trade Shows Community Instagram 94

Beyond PR

SEPTEMBER 27, 2016

Events are innately social; they thrive on interaction, engagement, and community. With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Be present on the right platform at the right time.

Social Media 40

Social Media Trade Shows How To Media 40

Communications Conversations

MARCH 29, 2019

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure. She was also a nominee for AdFed’s 32 under 32 in 2018.

Social Media 128

Social Media Agriculture Marketing Media 128

Beyond PR

MAY 8, 2018

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. For example, if you’re looking to generate awareness about a new event, your influencer search will look a lot different than if your goal is to sell tickets quickly. How Can Influencers Shape Events?

Marketing 45

Marketing Trade Shows Local B2B 45

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 92

Automotive Interviews Technology Mobile 92

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Capabilities can include event planning, execution, and post-event support.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

NOVEMBER 30, 2021

36% “industry/professional online communities/social networks,”. 32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 11% “local or national professional trade associations.”. 41% “subject matter experts from industry or third parties,”. 27% “web searches,”.

B2B 99

B2B Trade Shows Survey Study 99

Shift Communications

FEBRUARY 17, 2015

HIMSS15 is just a few short months away and organizations within the healthcare and health IT industries are in full planning mode for the annual event. We would also recommend reaching out prior to the event via LinkedIn to engage in HIMSS15 related conversations. It’s easy to hang up the towel post-event and rest on a job well done.

Healthcare 60

Healthcare Trade Shows How To Conference 60

Sword and the Script

JANUARY 24, 2023

If you successfully build a following, it can be a great way to engage with a community and share ideas. Buy reprints and hand them out at a trade show. There is some prestige to advertising in large brands, or events, like the Super Bowl. Drawbacks: Building a following is hard work. Share in the company Slack.

Media 102

Media Advertising Advertising Print 102

PRSay

MARCH 23, 2021

Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser.

Crisis 88

Crisis Employee Trade Shows Local 88

Sword and the Script

NOVEMBER 6, 2018

From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. The company event built a booth to look like a movie theater complete with candy and popcorn. They created seven more events – red carpet premieres – in cities around the world over a two-month period after the show.

B2B 64

B2B Creativity Film Trade Shows 64

PR Fuel

JUNE 9, 2021

Think about any newsworthy events or accomplishments you can share. Make a note of any upcoming events or developments. For example, maybe you’re about to announce a conference, launch party, or another event. Even if the event isn’t official yet, write it down. Upcoming Events. Make a List.

Small Business 82

Small Business How To Writing Conference 82

Sword and the Script

OCTOBER 25, 2022

“A new emphasis is put on comms because of changes to how and where people work, but also the importance of communicating and the constant changes in society and the world.”. considering international relations, have caused Communications professionals to be evermore careful with comms content. More types of content. Old and new tasks.

Communications 119

Communications Crisis Internal International 119

PR 20/20

JUNE 22, 2022

In our latest Cleveland HubSpot User Group (HUG) virtual event, we connected with HubSpot senior inbound sales professor, Kyle Jepson , to get answers to some of the most commonly asked Sales Hub questions. For conferences and trade shows, teams can also take advantage of the app’s business card scanner. Photo credit: HubSpot.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

Sword and the Script

JANUARY 8, 2019

You might even have to begin with anonymous sources until the community gets comfortable. 5) Network at tradeshows and events. That fact that customers basically co-created it with you, means you have built-in distribution because they are more inclined to share it too. This relations part of public relations.

B2B 77

B2B Media eBook Interviews 77

wiredPRworks

NOVEMBER 20, 2019

The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry trade show in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings. source: wikipedia.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

wiredPRworks

NOVEMBER 20, 2019

The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry trade show in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings. source: wikipedia.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

Bianchi Biz Blog

DECEMBER 2, 2021

PR can help to enhance, support and amplify your advertising, digital, social media marketing, trade show and sales promotion activities. Beyond that, as added benefits, good PR can also help you attract desperately needed talent, build community support where you do business and enhance shareholder value.

Automotive 68

Automotive Technology Engineering Trade Shows 68

MaccaPR

FEBRUARY 10, 2015

Swift has transformed the launch of each CD into Super Bowl-level global events by tantalizingly building suspense with multiple layers of online reveals. Lesson #6 - Transform Your Customers into A Community. Does your customer base feel so connected to your brand they’d define themselves as a community of fans for your company?

Social Media 48

Social Media Marketing Media YouTube 48

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Wise content marketers can consider participating or even creating a Google+ Community.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Bianchi Biz Blog

APRIL 3, 2024

And that environment of change has also extended to the industry’s longstanding events and trade shows. It was recently announced that the Detroit Auto Show would be moving from its newer date in September back to its old stomping grounds of January and recentering its focus on consumers and car buyers.

Automotive 99

Automotive Mobile Trade Shows Engineering 99

Landis PR

JANUARY 3, 2022

Needless to say, all of them used some form of communications effort. Communicating will always be important, but now more than ever taking a role as communicators and advisers being conciliators, raising values such as the ability to listen to the other, the value for the environment and respect for the communities.

Trends 52

Trends Trade Shows Agency Communications 52

Konnect Agency

OCTOBER 18, 2019

Engagement demands consistent interaction with audiences through community management. Oftentimes, long-term influencer partnerships utilize influencers as the face of a brand at events, trade shows and in-store. Engagement. Rich content drives engagement, another factor directly correlated to growth on social media.

Social Media 56

Social Media Marketing Media Trade Shows 56

Sword and the Script

DECEMBER 15, 2020

On the racial justice front, advocates enticed listeners to adopt an anti-racist mindset by sharing individual stories—what others experience and the toll it takes on them and their communities. Forward-thinking brands and organizations can tap into the screen-cautious with community stories that support the values they espouse.

Marketing 166

Marketing Employee Content Marketing Media Training 166