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Part II: Finding The Time To Treat Every Meeting Like a First Interview

Deirdre Breakenridge

Last week’s blog post focused on the reasons why you should Treat Every Meeting Like a First Interview. Your online communities will be there even when you step away to get things done. If you understand the community members and their sharing culture, then it’s always easy to jump back into the discussion. Mentoring PR 2.0

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Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

The question came up after a recent report in The New York Times about Facebook’s handling of its PR problems over the past three years. Facebook’s posture under pressure should surprise no one. Definers also sought to paint Facebook’s critics in a negative light. Facebook was calling the shots.

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Q&A With Laurie Paolone, Founder of HashAtIt.com, The Hashtag Search Engine

Deirdre Breakenridge

From the popular community tweet chats to the breaking news and trending hashtag topics, these aggregated conversations certainly have captured our attention. My favorite hashtag is of coarse #Castropignano I like to see what the community is doing on a daily basis. New hashtags are surfacing every day. I am also a huge fan of MMA.

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Interview with Larry Kim

Critical Mention

What’s your advice for aspiring influencers in marketing to build their communities? Building a community isn’t about gathering a crowd of people to cheer you on. A community is what happens when a lot of people with a shared interest are all helping each other. Facebook Messenger. Larry: That’s easy.

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From Hollywood Red Carpets to Animal Advocacy, Jill Rappaport’s Journey

PR for Anyone

It was there, taking celebrities to interviews, that she realized she was getting more out of them in the car on the way than the reporters were. When she would interview these celebrities, her icebreaker would be… their animals. One of her most challenging interviews was with Russel Crowe for “A Beautiful Mind”. Find us on

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What’s in Your Fall 2014 Communications Toolkit?

Deirdre Breakenridge

Then, a peer recommended SumAll, after a lengthy Facebook discussion. I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community. Resonate (Disclosure: Client Platform).

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5 LinkedIn Marketing Examples From Brands That are Rocking It

Contently - Strategy

Facebook and Instagram are currently the go-to social networks for B2C marketers. And with its 23 million followers, Microsoft is no slouch when it comes to building its online community. While LinkedIn offers a wide range of B2B marketing tools and features, at its core, it’s still an online community, and GE hasn’t forgotten that.