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Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

The question came up after a recent report in The New York Times about Facebook’s handling of its PR problems over the past three years. Facebook’s posture under pressure should surprise no one. Definers also sought to paint Facebook’s critics in a negative light. Facebook was calling the shots.

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From Hollywood Red Carpets to Animal Advocacy, Jill Rappaport’s Journey

PR for Anyone

It was there, taking celebrities to interviews, that she realized she was getting more out of them in the car on the way than the reporters were. When she would interview these celebrities, her icebreaker would be… their animals. One of her most challenging interviews was with Russel Crowe for “A Beautiful Mind”. Find us on

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Interview with Larry Kim

Critical Mention

What’s your advice for aspiring influencers in marketing to build their communities? Building a community isn’t about gathering a crowd of people to cheer you on. A community is what happens when a lot of people with a shared interest are all helping each other. Facebook Messenger. Larry: That’s easy.

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Part II: Finding The Time To Treat Every Meeting Like a First Interview

Deirdre Breakenridge

Last week’s blog post focused on the reasons why you should Treat Every Meeting Like a First Interview. Your online communities will be there even when you step away to get things done. If you understand the community members and their sharing culture, then it’s always easy to jump back into the discussion. Mentoring PR 2.0

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Interview with Ann Handley

Critical Mention

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL).

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Two Lessons TikTok can Teach Facebook

Mindful Marketing

It’s been hard to find news feeds recently that haven' featured Facebook. Francis Haugen is a 37-year-old data scientist and Harvard MBA who has worked for a variety of top-tier social media firms for 15 years, including a two-year tenure at Facebook. “Facebook has set up a system of incentives that is pulling people apart.”

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Transforming Lives: A News Anchor’s Storytelling for Change with with Emmy® winner Laura Evans

PR for Anyone

Having been in the industry for as long as she has, Laura has some interesting stories to tell about her field assignments and sit down interviews. Her reporting has earned her several honors and awards including two Emmys! After her time at Fox5DC News, she decided to shake things up and founded her very own PR firm called Laura Evans Media.