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The Secret History of Shoes & Why Pop Culture Matters for Women Over 50 with Rachelle Bergstein

PR for Anyone

Rachelle Bergstein is a pop culture expert, author, and lifestyle writer whose work explores the intersection of fashion, culture, and history. Rachelle shares insights into the evolution of fashion, the power of pop culture, and how menopause is finally getting the media attention it deserves. Find us on

Fashion 130
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The Making of Kate Spade and Frances Valentine with Co-Founder & Fashion Visionary Elyce Arons

PR for Anyone

Elyce Arons is the co-founder of both Kate Spade and Frances Valentine, two iconic brands that have defined accessible luxury in the fashion world. Elyce’s journey from growing up on a farm in Kansas to becoming a key figure in the fashion industry is a story of perseverance, creativity, and passion for design. Find us on

Fashion 130
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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

Some PR professionals integrate their communications skills with specific vertical industries, pursuing jobs that focus on relevant sector subject areas. Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. If so, the agency route might be the best for you.

Industry 316
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Communicating Sustainable Practices in Your Fashion Brand

5W PR

As concerns about climate change continue to grow, the fashion industry is increasingly under scrutiny for its environmental impact. To stay relevant and appeal to consumers who prioritize sustainability, many fashion brands are adopting more eco-friendly practices and looking for ways to communicate these efforts to their customers.

Fashion 88
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Fashion Week Isn’t Just For Big Names in Big Cities Anymore

5W PR

Small fashion brands have a lot of competition to face during fashion week 2023, where the big household names in fashion steal the spotlight. Thanks to the digital age, small fashion brands can make their mark and promote themselves during this important event too. They can even live-stream a fashion show.

Fashion 88
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Examining social media’s influence on fashion industry sales

Agility PR Solutions

There is no denying that there’s a certain sense of community when it comes to who and what users follow on social media—evident in the fact that consumers put a lot of faith in the experiences and recommendations of fellow users, whom they may not know first-hand. As a result, social media has transformed from […].

Fashion 85
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Blogger Outreach Versus Media Relations: What Marketers Need To Know

Polaris

While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. This provides opportunities for you to engage those communities and turn them into fans of your products (and hopefully brand advocates). And once they do, be sure to follow their recommendations.