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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity. Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners.

Film 130
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Mega, Micro, Macro and Nano Influencers: The Difference Is in the Numbers

5W PR

These tend to be celebrities that most people can recognize, including film and music stars. Unlike the previous group, these are people who have become popular solely due to the internet – anything from viral content to constant updates.

Film 97
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“Post Truth.” Navigating Misinformation and Managing Reputations

Reputation Us

However, he didn’t realize someone filmed him and posted it online, which quickly became viral. community, partners, media, social influencers). He crafted a conspiracy theory on the spot declaring that the U.S. government had replaced all living birds with secret drones and sophisticated robotic replicas to spy on Americans.

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Online Videos 101: Keep It Simple, Stupid

Waxing UnLyrical

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. in Communication program. Does our video have the makings of a viral video? One person said they wanted to know how to find the time to film and edit.

Video 95
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‘Branding Moments’: Brand Storytelling Examples to Get Your Message Across

Contently - Strategy

The short film “Lakota In America” opens on a typical day in the life of a Lakota youth named Genevieve Iron Lightning. As the film progresses, we hear about the history of the Lakota people. It’s no wonder the film has amassed over 4.7 million YouTube views—it’s both beautifully shot and emotionally affecting.

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Professor Reynolds: Welcome to UofL!

Karen Freberg

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. We had a conversation in class on how you can use social media to build relationships and make amazing opportunities happen – because like films – it all comes down to storytelling.

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PRoust Questionnaire: Sean Kelly

PR Conversations

Because he: co-founded the local CPRS chapter; was the first APR in the Province of Newfoundland and Labrador; is a Member of the CPRS College of Fellows and a Life Member of CPRS; is an Order of Canada recipient; and is the holder of an honourary doctoral degree from Memorial University of Newfoundland (for service to the community and work in PR).

Film 40