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Regina McCann Hess is the founder and president of Forge Wealth Management, a Certified Financial Planner and Certified Divorce Financial Analyst. With a passion for helping women, particularly those over 50, navigate their financial futures, Regina specializes in ensuring her clients feel educated and empowered about their money.
Social media participation in the financial services industry is expected to increase as social networks expand in the coming years. Understanding your business purpose and approach on social media is imperative and financial services companies are investing in their infrastructure, guidelines, and engagement best practices.
The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” Many financial analysts believe advertising is an investment More financial analysts “perceive advertising as an investment (37%)” than those that believe it’s “a cost (24%).”
Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. Inequality anywhere is inequality everywhere,” said panelist Debbie Ebalobo, director of external and financialcommunications for the Coca-Cola Company.
The American Institute of Certified Public Accountants, or AICPA, released the results of a new survey revealing the startling impact that fake financial news is having on Americans' ability to make retirement, investment and healthcare decisions.
We dive deep in how to help our young adult children make smart financial decisions as they venture off on their own. She gives tips for instilling financial literacy and budgeting starting from when they are in high school and throughout college and how parents can continue to support them as they spread their wings into adulthood.
We dive deep in how to help our young adult children make smart financial decisions as they venture off on their own. She gives tips for instilling financial literacy and budgeting starting from when they are in high school and throughout college and how parents can continue to support them as they spread their wings into adulthood.
And with its 23 million followers, Microsoft is no slouch when it comes to building its online community. While LinkedIn offers a wide range of B2B marketing tools and features, at its core, it’s still an online community, and GE hasn’t forgotten that. Not only does this attract top talent, it also humanizes its brand.
With so many financial tech (fintech) brands vying for attention in a fiercely competitive market, it’s not enough for a fintech company to merely innovate. They must communicate their value effectively to succeed in a disruptive environment and win new business while protecting existing customers. The result?
Being known as a company that supports a cause or group that people appreciate is often worth much more than the actual financial investment. Not only are you out in the community doing “good deeds,” but you also meet people who you may not be able to connect with otherwise. Businesses can build a strong network by aligning nonprofits.
A single-minded proposition, hard work and a commitment to clients, people, and community, are key to growing an agency. BHM has been recognised by The Financial Times as one of Africa’s Top 100 fastest-growing companies. BHM has enjoyed tremendous support from clients, partners and the public relations community in Africa and abroad.
These collaborations provide valuable expertise, resources, and connections to the disability community. The partnership includes year-round planning, fundraising events, and community outreach initiatives. Disabled Sports USA, a leading advocacy organization, partners with ski resorts nationwide to support adaptive sports programs.
The actions a credit union takes – or doesn’t take – may affect its reputation with its staff, members and community. staff, members, community, media, social media influencers), being silent on such prominent social justice matters may suggest that your credit union is noncommittal, tone-deaf or even complicit.
How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color.
Nike pledged $40 million over four years to support black communities. Wal-Mart has ponied up $100 million in community grants… and the list goes on. Make no mistake, just like other businesses, Big Tech has stepped up with financial pledges to antiracist causes and statements of commitment to racial justice.
They shut down the HARO brand – a small part of the business but a psychologically compelling and massive brand with a legacy that was important to their customers, the PR community. The financial problems aren’t new either. They later also closed HARO’s successor Connectively (try Source of Sources, or SOS as an alternative).
On 21 August 2018 I published the first book to translate the US financial independence movement to a UK context. (It’s ChooseFI co-host Brad Barrett said this after reading the book: “I don’t say this lightly: this is one of my top, if not my very top, financial independence books that I’ve ever read.
Become a stable and calming influence in your community. Be there consistently with good information and be available to help your customers/clients/patients and others in your community. Figure out how you can best serve your community in this time of crisis. They put together a series of Financial Literacy lessons for kids.
When I searched for case studies for the Document Cloud product in the financial service industry, I was met with three hyper-relevant testimonials without having to waste time scrolling through case studies that may not apply to my search terms. The IBM Data Science Community is one of the best user-generated content examples.
However, clear measurement frameworks exist to track both social and financial returns. Patagonia provides an instructive example through their detailed impact reporting, which covers environmental footprint, labor practices, and community investment alongside traditional business metrics.
Fairygodboss is the largest career community for women, with a mission to improve the workplace through greater transparency. The Financial Gym is a national personal financial services company that takes a fitness-inspired approach to its clients’ finances. The Financial Gym. Fairygodboss.
For many young or career-transitioning PR professionals who represent under-resourced identity communities, an unpaid internship — even for academic credit or experience — is a non-starter. area over the summer can be a financial burden, our investment includes housing assistance during their internship. Since living in the D.C.
The month of June marks the traditional celebration of LGBTQ Pride in communities across the nation and world. The global coronavirus pandemic has resulted in the cancellation of hundreds of pride celebrations worldwide, a severe setback at a time when fostering community and bringing people together is more important than ever.
The current economic climate has been tough and financial experts warn of a recession in 2023. Build a community of loyal advocates. Use it to attract and gather a strong community of people who like and trust your brand. Livestreams help to foster the feeling of connectedness and community with your audience.
A successful narrative doesn’t have to be about a Bezos or a Branson, but it does usually need to involve people – customer testimonials, community impact, employee motivation. We represented a credit union through a strong campaign around financial wellness. That is another benefit that PR delivers very well.
While financial contributions undoubtedly play a crucial role in community development, the transformative power of another type of donation—time—has come to the fore. Introduction: Redefining giving Traditionally, donations have been perceived primarily in monetary terms.
Until last summer, I thought being a financial analyst was always going to be my career. Please join the #PRStudChat community on August 16, at 8:30 P.M., His previous job experience includes an internship at Oxford University Press as a financial analyst and auditor. About Anthony DeFrancesco – @AfernyD.
Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Google reached into its deep pockets and rolled out an $800 million program of direct financial assistance , ad credits, and grants to businesses with active Google Adwords accounts.
For many in the LGBTQ+ community, this feels like a year of loathing instead of a celebration of everyone’s rights being fully protected and respected. It’s about speaking out for our equality and that of every other marginalized community. In 2024, whither Pride? First, let’s remember that Pride started as a protest.
The crisis has accelerated many of the changes already underway in media, public engagement, and organisational communication, such as the role of communication as a strategic management function and a more human approach to communication by CEOs and management teams. Meaningful metrics ESG is a strategic journey for companies.
While I learned about how these EMS services operate and I made immediate fire prevention improvements to my home the program was a community relations program too. The same goes for the courses offered by businesses those double as community-building programs too. As such, its entirely relevant to my work in public relations.
However the impact of the crisis, particularly financial or reputational, may persist for much longer. That impact is often measured in terms such as market share, reputation, community concern, licence to operate, recruitment, financial cost, regulatory compliance, stock price, capacity to retain and expand business, and so on.
Businesses draw on a large and diverse talent pool, especially in financial services, technology and life sciences. The suburban communities have a vibrant manufacturing base. Communications, media and PR market in Toronto Most large and mid-sized Canadian PR and communications firms are headquartered in Toronto.
This division is even more stark when you consider the rising attacks on LGBTQ people in statehouses, courthouses and communities nationwide. It’s no longer enough for companies to merely say they “support” LGBTQ people and ignore attacks on our rights and our lives in communities across the country. adult population does as well.
Hockey has long been seen as an exclusive sport, with barriers to entry that make it difficult for many communities to get involved. This is a game-changer for families who may not have the financial means to invest in expensive gear and ice time. As Kim mentioned, “If you see it, you believe you can be it.”
There’s a whole community of like minded people you can lean on. This month, we asked our panel of solo PR pros to share why they choose to be a member of the Solo PR Pro Premium community. This month, we asked our panel of solo PR pros to share why they choose to be a member of the Solo PR Pro Premium community.
The crisis has had a devastating impact on financial capital but has led to a rise in social capital. Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. This is likely to be an issue on the corporate agenda for the next decade.
In addition, the study showed that inclusive cultures are two times as likely to meet or exceed financial targets, three times as likely to be high-performing, six times more likely to be innovative and eight times more likely to achieve better business outcomes. These practices also help the public believe and trust our messages.
You probably don’t think about sponsored support groups, school educational campaigns or recruiting efforts…but these are all community relations efforts that are vital components to any integrated communications program in healthcare. AND, they provide an important service to the community.
Marketers who work in technology, biotech/pharma and financial services also rate earned media has highly effective. Other ideas include: Managing customer communities. Marketers under the age of 40 ranked it as much more effective than those over 55. How Can we Improve Earned Media Results? Regularly publishing press releases.
Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. A discussion in The House of Marketing, Media and PR community of practice suggested that R&D tax relief credits provided a direct intervention for established companies.
However, beyond the financial benefits that companies can get from investing in a solid corporate social responsibility strategy, businesses can take specific actions that are aligned with the interest of their consumers, their communities, as well as the world in general.
Communications teams should focus on having the right tools to demonstrate the results they achieve, even during tough financial times. Proving PR’s value in a business’s bottom line has never been more critical, considering company budgets remain tight in 2024. CSR stresses quality over quantity.
Declining advertising dollars, low subscription numbers, and the emergence and disruption of digital have all contributed to the financial hardships affecting many Canadian news publications. It’s a much broader thing, but it’s all building on that community of interest or geographic community,” he continues. “I
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