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The #PRStudChat Community Discusses Financial Services & Social Media on April 19th

Deirdre Breakenridge

Social media participation in the financial services industry is expected to increase as social networks expand in the coming years. Understanding your business purpose and approach on social media is imperative and financial services companies are investing in their infrastructure, guidelines, and engagement best practices.

Financial 150
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Consumers Are Prioritizing Health & Wellness – How Brands In The Industry Can Best Connect with Shoppers

5W PR

5W’s Consumer Culture Report revealed more than half of all consumers are interested in investing on their health and wellness journey by splurging on products and services within the industry. From yoga mats to financial planning apps, show that the company understands the customer’s unique journey. Remember, wellness is for all.

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Addressing the Working Class inequality gap in the creative industries

Stephen Waddington

Education and workplace practices are critical to change according to Creative Industries Policy & Evidence Centre. The importance of the creative industries as an engine for growth and innovation following the pandemic, and the UK’s exit from the European Union, cannot be overstated. billion and 2.2 million jobs.

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PRCA launches Innovation Forum with Share of Search paper and challenge to the ad industry

Stephen Waddington

An audacious ad in the Weekend Financial Times in January promoted Share of Search as a metric for marketing effectiveness. The ad led to a discussion in my House of Marketing & PR community of practice. The communication and marketing industries are littered with simplified metrics that fail to effectively measure value.

Industry 181
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Lockdown letter: Communities respond to an inequitable crisis

Stephen Waddington

The crisis is having a devastating impact on financial capital but has led to a huge rise in social capital. Communities responses such as The Bay Foodbank are stepping to provide support. The crisis is having a devastating impact on financial capital but has led to a huge rise in social capital. Apply your craft.”

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From Traditional Banking to Fintech: The PR Transition

5W PR

The financial sector is undergoing a seismic shift. Towering brick-and-mortar branches symbolized financial permanence, while friendly tellers fostered a sense of trust. PR efforts reinforced this image, highlighting personalized service, financial expertise, and a commitment to safeguarding customer assets.

Banking 78
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How Can Financial Services Organizations Use Social Media?

wiredPRworks

How can financial services organizations use social media to differentiate and build relationships? Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients. Financial Services Organizations Social Media Interview Key Points. About Barbara Rozgonyi. wiredPRworks.