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Financial analysts say marketing is an investment, not a cost

Sword and the Script

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” This is cited ahead of leadership quality (76%) and technological innovation (72%).” The purpose? The survey had three findings that stood out to me: 1. It’s a perception.

Financial 174
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Brands Must Show They Understand and Respect the LGBTQ Community, PRSA Webinar Panelists Say

PRSay

Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. Inequality anywhere is inequality everywhere,” said panelist Debbie Ebalobo, director of external and financial communications for the Coca-Cola Company.

Community 189
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5 LinkedIn Marketing Examples From Brands That are Rocking It

Contently - Strategy

And with its 23 million followers, Microsoft is no slouch when it comes to building its online community. As part of its content marketing strategy, Microsoft curates thought-leadership articles written by Microsoft executives and industry experts. Not only does this attract top talent, it also humanizes its brand.

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7 mostly free professional development ideas that PR and comms pros can start today

Sword and the Script

There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Most of these are focused on marketing, communications, leadership and psychology. From where I sit, no one in PR or comms afford to not be continuously learning.

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Brand Reputation Management: How to Measure, Report, and Protect Your Brand

Prowly

Leadership: To speak about the brand with confidence and integrity. When done right, a brand reputation report can turn raw data into powerful insights and give your leadership team the information they need to make strategic decisions. Presenting reputation data to leadership Focus on a story.

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How Brands Are Making Social Responsibility Core To Their PR Strategy

5W PR

Brands can identify opportunities to showcase their social impact work through press releases, executive thought leadership, social content and influencer partnerships. However, clear measurement frameworks exist to track both social and financial returns. This coordinated approach builds credibility and amplifies reach.

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Paid Internships: The Key to Diversifying the PR Profession

PRSay

For many young or career-transitioning PR professionals who represent under-resourced identity communities, an unpaid internship — even for academic credit or experience — is a non-starter. The Comunicadores for the Future program funds six- to nine-week paid communications internships with nonprofit organizations in the D.C.

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