Waxing UnLyrical

FEBRUARY 5, 2013

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. Offer something of real value instead.

B2B 100

B2B Facebook Community How To 100

The Hoyt Organization

MAY 10, 2024

Google has unveiled a major update to its search algorithms and policies. Known as the March 2024 Core Update , this update is more comprehensive than the typical updates Google periodically rolls out. Google is also completely deindexing websites that provide low-quality content and poor user experience.

Google 81

Google Engineering Infographics Policies 81

PRSay

APRIL 19, 2021

To do that, though, you have to think about how to use your content and media contacts to help your website rank on the first page of Google results. When we started talking about metrics communicators can use in their reporting, no one searched on the topic and there wasn’t any competition. Start off by choosing a keyword.

Media 199

Media Newspapers Google Energy 199

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. Establishing community-engagement goals When businesses embrace a community focus , they can gain a variety of benefits. Nevertheless, effective community engagement won’t take the same shape for every company.

Community 92

Community How To Marketing Data 92

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Look at the Instant Pot Community. This is an advice community. Implementation Tip!

Facebook 181

Facebook Community Advertising Advertising 181

The Proactive Report

MARCH 27, 2020

Groceries is one very obvious example – Google trends data shows the recent surge in demand as people look for home delivery. Create goodwill and a sense of being connected to your community. Here are some ideas: Write useful blog posts and post the links in your social content. They will be will be watching.

Crisis 225

Crisis How To Small Business Social Media 225

Rock the Status Quo

APRIL 26, 2017

If a client is writing vast quantities of content targeted to seniors, for example, but their product is a high dollar retirement community – then to be effective, they should not be writing about general topics of interest to all seniors. They hire me for strategic counsel, not just my writing skills.

SEO 133

SEO Community Writing Content Marketing 133

Deirdre Breakenridge

MARCH 7, 2016

When interviewing, a Google search uncovers everything on a candidate. With respect to the skills necessary for a career in communications, it is important to have the following: Good writing skills. You should write a note to the interviewer regardless of whether you decide you want the position or not.

Communications 120

Communications Interviews Social Media LinkedIn 120

The Proactive Report

OCTOBER 12, 2015

Google Penguin and Panda have changed thr face of search forever. Google is severely penalizing sites that are buying links or are invested in private blog networks. Site Optimization : There is a lot more to this now than just keyword research and writing good content. It’s worth it!

SEO 100

SEO Google Pinterest LinkedIn 100

Business Wire

JUNE 28, 2017

Tech innovation goes so fast that Facebook Live and Google News Lab have dedicated training centers for journalists, bloggers, and influencers. 5/ Think social media - Write pertinent and quality content; it will drive sharing and engagement. Choose the community you want to reach and craft messages adapted to its members.

Mobile 153

Mobile SEO Web Training 153

PR for Anyone

NOVEMBER 3, 2021

As a real estate agent, it’s important to be the “famous” agent in your community. Getting local media coverage makes you a star in your community. Just Google, “AARP magazine covers” and see what’s there. It’s Google. Google is a question search engine, “Who writes about real estate for [name of publication].”

Real Estate 130

Real Estate Publicity Television Local 130

Sword and the Script

OCTOBER 1, 2024

It covers August and September as news from the PR software community has been slow recently. Google Gemini to write press releases for PR Newswire “Generate high-quality press releases with just a few clicks.” For example, you can instruct the AI to write in a professional, or humorous tone if desired.

Publicity 123

Publicity Software Google Reddit 123

Ishmael's Corner

JANUARY 11, 2015

Today marks the five-year anniversary of Google turning to its corporate blog to communicate changes in China. At the time I thought that this was a big damn deal from a communications perspective. As I shared in a post last week, Google’s decision gave street cred to corporate blogging. In short, he knows his stuff.

Google 60

Google Corporate Blogging Industry 60

Cision

SEPTEMBER 26, 2016

If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them.

Tools 120

Tools How To SEO Writing 120

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Integration with Google Analytics for referrals.

Technology 167

Technology Publicity Software Pitching 167

Buzzstream

FEBRUARY 9, 2024

Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. Gray hat tactics aren’t explicitly banned by Google but are looked down upon. I’m happy to help write a custom post, embed code, or any high-res graphics if you need them. Building links is supposed to take work.

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

JULY 2, 2024

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. And now onward with this month’s PR Tech Sum – a summary of useful news from the vendor community from the last month or so. Burrelles was founded in 1888.

Print 123

Print Newspapers Google B2B 123

Buzzstream

SEPTEMBER 3, 2024

Google now combats this approach by releasing new anti-spam requirements for bulk email sending. But there are four easy ways to find journalists: Google Search for Publications If you don’t know where to start, you can also do a Google search to find some news outlets in whatever field you are interested in. Jude’s Walk/Run.

Pitching 126

Pitching How To Digital PR Data 126

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement. Google Fred Update. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

Waxing UnLyrical

JUNE 4, 2014

I used to write here all the time. So which one garnered more interest according to Google trends? It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Most of all, he wants to leverage writing to improve the world.

Mobile 105

Mobile Community System Social Media 105

Flack's Revenge

AUGUST 6, 2019

The author, a 13-year Google veteran, railed against the company’s unchecked power on the way out the door. The corporate entity is obligated to care only about itself and to define what is good as what makes it more money,” he writes in the essay. And if they didn’t, shouldn’t they have?

Corporate 198

Corporate Branding Brand Agriculture 198

Waxing UnLyrical

MARCH 21, 2014

Over and above that, crowdfunding is integral to the #HopeProject campaign SBC is working on for Milaap (disclosure: client), not to mention building and motivating communities to do good is a particular passion of ours, so I figured I’d share it with you. Twitter Facebook Google+ LinkedIn Cracking the Crowdfunding Code: Can You?

Nonprofit 103

Nonprofit Infographics Community Content Marketing 103

Cision

SEPTEMBER 24, 2015

With a well-crafted, strategic release, you can see press coverage as well as community engagement. Google crawls, maybe, 70 characters of a headline. Also remember that Google is seeking quality content, so the “Press Release” title holds little sway, if any, with the Googlebots. Success starts with basics. Use them wisely!

SEO 120

SEO Google Infographics Creativity 120

Rock the Status Quo

APRIL 26, 2017

If a client is writing vast quantities of content targeted to seniors, for example, but their product is a high dollar retirement community – then to be effective, they should not be writing about general topics of interest to all seniors. They hire me for strategic counsel, not just my writing skills.

SEO 100

SEO Community Writing Content Marketing 100

Buzzstream

JANUARY 9, 2019

When you’re writing up a piece of content and you’re adding resources, numbers or examples, it’s easy to just to perform a Google search and select the top results to include in your article. It’s no secret that only a few large companies dominate the Google search results. Look for other options . If you’re not, good luck.

Content Marketing 134

Content Marketing Marketing How To Resources 134

Waxing UnLyrical

JULY 18, 2014

And when Kevin Duggan (who totally doesn’t suck and who I totes respect and, even more, like ) goes and writes this … he totes proves my point. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. The challenge. Based in the Washington, D.C.,

Blogging 99

Blogging Writing LinkedIn Google 99

Cision

MAY 9, 2016

A really useful feature – far more intuitive to use than Google Images. cc) – An amazing community repository of CC0 licensed images. Free jpeg – A search engine for free-to-use images (note – don’t use the hashtags as this feature appears to be broken as of this writing). Free Images (.cc)

Engineering 120

Engineering Creativity Google Community 120

Waxing UnLyrical

JUNE 9, 2017

I started writing autoresponders like this several years ago, and they’ve done so much more than just let people know where I am/what I’m doing. Do I always write a Jessica Rabbit of an AR? Twitter Facebook Google+ LinkedIn How to Make Your Email Autoresponders Sizzle More Than Jessica Rabbit. Of course not.

How To 102

How To Banking Energy Writing 102

Cision

APRIL 25, 2015

You can, and should, write a press release and send it to your targeted media group to drum up publicity. Check Google Analytics to figure out what outlets drive most of your traffic. Consider putting money into a promoted tweet, or give your employees a set of crafted tweets that they can amplify to their communities.

Film 120

Film Content Marketing Analytics Measurement 120

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. You can see visually this in the Google Trends chart above ( or see it for yourself online ). PR tech mentions Here is a glance at some of the other announcements from the PR tech community in the last month: Notified is offering a 30-minute on-demand product demonstration.

Media Relations 146

Media Relations Media Print Software 146

Waxing UnLyrical

SEPTEMBER 13, 2013

Look for online communities of bloggers and contribute to their conversations to begin building contacts in your focus area. Type “inurl” or “allintext” queries in Google. Always remember to write for the reader and keep the reader’s needs above your own. Do you have a great community building strategy?

Strategy 108

Strategy Pitching Twitter Community 108

Contently - Strategy

MAY 20, 2024

In fact, nearly 50% of shoppers today begin their research with Google —so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. When you optimize your website’s tech aspects, you make it easier for search engines like Google to find, crawl, and rank it.

SEO 89

SEO Engineering Content Marketing Google 89

Waxing UnLyrical

MAY 13, 2013

Why: An oldie, but goodie from the WUL vault that talks about the importance of human friendly excerpts to increase readability and SEO placement in Google searches. 5 Ways to Ensure Your Blog Posts are Not Ranking on Google. Twitter Facebook Google+ LinkedIn Monday Roundup: Blogging Tips from Around the Interwebz.

Blogging 86

Blogging Exercises Survey Google 86

Waxing UnLyrical

MARCH 5, 2014

Most of all, he wants to leverage writing to improve the world. Twitter Google+ LinkedIn Four Ways Content Writers Can Change the World. Communication Community Building Daniel Cohen Guest Posts Writing Content Writers Houston Writeathon'

Writing 107

Writing Study Community Government 107

The Resolution Blog

OCTOBER 7, 2015

But as Google gradually consolidated its monopoly status in the world of Search (now 90 per cent of the UK search engine market) and its increasingly sophisticated algorithm-updates placed more and more emphasis on content, so the divisions and synergies between the two industries both broke down and increased. Business 2 Community.

SEO 120

SEO Engineering Content Marketing Google 120

Buzzstream

MARCH 31, 2020

Whilst not explicitly targeting guest posting, it was clear that Google meant business and two years later, Ex-Head of Webspam Matt Cutts explicitly wrote about it. . There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Write the right, expertly crafted content.

SEO 124

SEO Google Hotels Blogging 124

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. As I write this piece, it’s currently trading at about $6.50 It says it reach 50 customers in 2020 and named a few including The Daily Mail , marketing-holdings company W2O, Google and Textron.

Pitching 148

Pitching YouTube Community Company 148