The Proactive Report

APRIL 6, 2021

Figure out a content strategy that will build trust and thought leadership. Build a community online and nurture that group with relevant content that builds trust and loyalty. Build a community online and nurture that group with relevant content that builds trust and loyalty. Listen to your community.

Leadership 147

Leadership Engineering Enterprise Social Media 147

Stephen Waddington

NOVEMBER 10, 2021

A thank you letter to the PRCA and the Socially Mobile community. The importance of humanity and community are two important lessons for me following the COVID-19 crisis. The PRCA has provided much needed industry leadership and support. Socially Mobile opens for applications today. It’s an issue close to home.

Mobile 143

Mobile Community Education Government 143

Melissa Agnes

DECEMBER 21, 2014

Between what happened in Ferguson, New York, Phoenix, Cleveland, California… this crisis continues to spiral out of control with the divide between community and police continuing to grow. But unfortunately, there is currently a lack of true leadership on behalf of law enforcement around the country. This needs to stop.

Crisis 264

Crisis LinkedIn Government Twitter 264

Wadds Inc.

FEBRUARY 3, 2025

Activism is making headlines worldwide right now for both good and bad reasons, whether its political and social pressure on diversity, equity, and inclusion (DEI) programmes in the US or environmental lobby groups taking the UK government to court over North Sea oilfield licenses. Thomson is one of the UKs foremost public affairs leaders.

Company 93

Company Public Affairs Government Case Study 93

PRSay

JUNE 15, 2021

And we have a new President and new leadership in Congress. If the past year has taught you anything, then it should be that the price of admission to the LGBTQ ally community is now much higher. Educate yourself about the rich history of our community, and understand both trailblazers and current leaders and influencers.

Employee 201

Employee Community Leadership Enterprise 201

PRSay

MARCH 13, 2024

Or: A group of drunk teenagers approaches you as you’re walking home alone after dark. I coached a group of PRSA members last month to help them draw readers in with reader-centric messages. The revision focuses on what the grants will do for communities: Did you know that trees reduce floods? And so would your readers.

Energy 172

Energy Writing Community Training 172

Deirdre Breakenridge

JUNE 25, 2019

On June 13th, the #PRStudChat community gathered for a discussion on “Learning Leadership Skills.” Ken and our community of PR students, educators and pros shared their knowledge on how leadership is more than a fancy title, big office or a large salary.

Social Media 184

Social Media Media Leadership Community 184

5W PR

JANUARY 26, 2025

Brands can identify opportunities to showcase their social impact work through press releases, executive thought leadership, social content and influencer partnerships. Employee Activation and Internal Communications Employees serve as powerful ambassadors for corporate social responsibility efforts.

Strategy 78

Strategy Branding Brand Employee 78

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color.

Local 118

Local Community Ethics Education 118

5W PR

NOVEMBER 18, 2024

Educational resources, case studies, and thought leadership pieces can demonstrate the service’s value and encourage customers to continue using the platform. Community Building Creating a sense of community can strengthen customer relationships and improve retention.

Marketing 78

Marketing Knowledge Base Case Study Community 78

5W PR

JANUARY 22, 2025

The most successful organizations now combine traditional crisis communication principles with digital-first approaches, monitoring conversations across platforms and responding with carefully crafted messages that resonate with multiple stakeholder groups.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

PRSay

SEPTEMBER 2, 2021

Current job title: Director of Marketing and Strategic Communication at Hillsborough Community College. You’ve held various committee and leadership roles at the Tampa Bay Chapter, the District Council and on the PRSA Board of Directors. Describe your leadership style. Number of years as a PRSA member: 22.

Meeting 148

Meeting Leadership Groups Community 148

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S. Thought leadership is more important than ever. In today’s business and media environment, overall business strategy and communications strategy are intertwined. are taking on more influential roles within their organizations.

Trends 124

Trends SEO Leadership Print 124

Stephen Waddington

MAY 4, 2021

ESG frames of reference The paper tackles the emergence of ESG and its implications for leadership, management, and communication. The leadership and management concerns grouped under the heading of ESG aren’t new. In future the complex of concerns grouped as ESG will need to be managed together.

Publicity 197

Publicity Government Corporate Financial 197

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

For a larger brand, it can support a leadership position within a business category. This is also the time to merchandise reviews on social media and product forums like LinkedIn groups in direct-marketing campaigns. The experience of strangers in the same professional community can be as persuasive as that of experts.

Storytelling 233

Storytelling Education Software LinkedIn 233

PRSay

FEBRUARY 3, 2020

We have come far in a PR community that was once mostly segregated. What does society lose from this gap in leadership diversity? It means the perspectives of various groups are not being heard — resulting in ongoing, image-damaging slipups that have the potential to wound, offend and upset. Areas to improve. percent of the U.S.

Publicity 218

Publicity Leadership Groups Creativity 218

ImPRessions - Crenshaw Communications

APRIL 13, 2023

Its success hinges on a genuine understanding of diverse communities and cultures. People of color are particularly underrepresented in leadership positions, but diversity is lacking at nearly every level. Third, agencies can reach diverse communities by partnering with groups that represent those communities.

Employee 156

Employee Community Groups Interviews 156

PRSay

OCTOBER 15, 2024

Shortly after, he became involved with the group Neighbors 4 Neighbors, serving the local community and helping people during hurricanes. “I was always bugging people, I was always emailing people, trying to get in and volunteer for different things,” he said. Then he started at the station as an Emma L.

Storytelling 140

Storytelling Local Transportation Television 140

PRSay

JUNE 14, 2024

As we approach Juneteenth, a holiday of profound historical significance, it is crucial to reflect on its importance and the continued necessity for brands to support the Black community. Supporting of the Black community Supporting the Black community extends beyond commemorating Juneteenth. Enhance employee engagement.

Community 144

Community Employee Groups System 144

PRSay

MAY 27, 2022

On the positive side, these military members and veterans are often exceptionally well-trained in leadership, and they understand discipline and live up to commitments even when they are tough. A Military and Veterans Community where those interested in joining can create an open dialogue for engagement to engage can do so.

Public Affairs 164

Public Affairs Case Study Community Leadership 164

PRSay

APRIL 26, 2021

And even if you issue public statements supporting social justice movements or decrying injustices experienced by specific identity communities, today’s audiences are savvy at reading between the lines. Outline language references related to a range of identity communities, such as race/ethnicity, gender identity, sexual identity, age, etc.,

Education 217

Education Employee Training Community 217

Stephen Waddington

JULY 16, 2021

Internal communicators led on employee engagement, supporting the relationship between employees and management, and helping maintain productivity. Employees were a particularly complex stakeholder group during lockdown. The furlough scheme and home working meant that internal communicators had to adapt how they communicated.

Publicity 199

Publicity Government Crisis Employee 199

Rock the Status Quo

FEBRUARY 9, 2015

Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts ! Three Essential Ways to Help Corporate Leadership Build a Personal Brand Online 1. Help them identify and participate in a few relevant Facebook groups, LinkedIn groups and/or Google communities.

Corporate 100

Corporate Leadership Branding Brand 100

ImPRessions - Crenshaw Communications

JUNE 28, 2017

At this phase, PR delivers targeted content like thought leadership articles, expository videos, opinion pieces, and white papers — all invaluable when it comes to enlightening and persuading. A social community where a brand interacts in its own voice with fans and customers is an obvious start. Blending earned and paid media.

Publicity 255

Publicity Storytelling Automotive Software 255

Cision

APRIL 28, 2017

The specifics of how to engage the community are going to change depending on how broad or narrow the definition is of the market. The community shapes how we make decisions to interact and engage. Ask for feedback from your mentors and colleagues about your skill sets and leadership strengths. For starters, do your homework.

Local 227

Local Energy Agency Policies 227

ImPRessions - Crenshaw Communications

FEBRUARY 16, 2016

All agree that LinkedIn is a prime destination for sharing content and building community. LinkedIn was launched in 2003 as a social networking site for the business community but it has evolved as a go-to place to publish ideas and gather “deep data” on companies, candidates and connections. Be a commenter.

LinkedIn 159

LinkedIn Groups Community Leadership 159

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 182

Software Marketing Leadership B2B 182

Prowly

FEBRUARY 26, 2025

Community buzz over media coverage Traditional media headlines are awesome but, in retrospect, they don't tend to create lasting influence and engagement. Reverse digital PR flips the process around and emphasizes building engaged communities first. Increasing brand awareness starts with building strong communities. Not in 2025!

Digital PR 104

Digital PR Case Study SEO Measurement 104

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

In a particularly distasteful move, the agency promoted questionable research that linked billionaire George Soros with anti-Facebook groups. As Bob Pickard of Signal Leadership Communications reminded us, Facebook was caught running a “whisper campaign” against Google in 2011. Facebook was calling the shots.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

PRSay

MARCH 1, 2021

If you look at how we speak as health-care companies, whether a provider or an insurance group, a Walgreens or CVS, we all use this language interchangeably. To get people to protect themselves and their communities, as communicators scrubbing the word “shot” will get us closer to our objectives and to making sure that people get vaccinated.

Communications 189

Communications Insurance Insurance Community 189

Prowly

MARCH 4, 2025

But your role shouldnt focus on collecting the data, AI will do that, but how to correctly interpret and share it with your senior leadership to influence business decisions. 2 Use social listening tools to find and target smaller, engaged communities The most valuable opportunities arent always right in front of you.

Trends 104

Trends Reddit Pitching Data 104

PRSay

MAY 26, 2021

Particularly after a year of deep divisions in society, “Understanding different groups and cultures benefits us all,” Cheryll Ocampo Forsatz said. Building coalitions “means creating understanding and relationships” with “other groups who are facing the same concerns and issues we are.”. Illustration credit: shutterstock ].

Communications 172

Communications Groups Community Training 172

Reputation Us

JUNE 15, 2022

Several studies conducted in the past few years have sought to identify what business issues are keeping CEOs up at night the most One group, Serenity in Leadership interviewed global business leaders across different business sectors earlier this year and found eleven general uncertainties concerning the C-suite. .

Reputation 146

Reputation Nonprofit Crisis Training 146

PRSay

SEPTEMBER 19, 2023

The program sought to reach potential recruits in different demographic groups who wish to receive information from trusted social media influencers. A couple of months later, in May, the Navy began receiving pushback online from active-duty service members and veterans groups over its collaboration with Kelley.

Communications 178

Communications Ethics Public Affairs Social Media 178

NewsWhip

OCTOBER 30, 2024

Facebook’s integration with groups and pages, along with Instagram’s focus on visual content, allows for a mix of content types that can drive both engagement and traffic. LinkedIn provides access to a professional demographic, ideal for thought leadership, business networking, and industry-specific content.

Tools 78

Tools Reddit Viral Instagram 78

PRSay

JANUARY 8, 2019

How is your local government benefitting the community? Find the people or groups your organization is helping and give them voices. Keeping in mind desired business outcomes to advance your organization, think about stories that will move stakeholders, community members, prospective students and potential donors to action.

Storytelling 163

Storytelling Media Nonprofit Government 163

PRSay

FEBRUARY 20, 2018

This concept is also at the core of Diversity & Inclusion (D&I) principles, which took center stage at a recent panel discussion co-hosted by PRSA’s Georgia Chapter and ColorComm , a national business community for women of color in the communications industry. As a strategy, it can help drive change and encourage innovation.

Employee 129

Employee Groups Energy Resources 129