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Making Skiing Accessible: A Guide to PR Strategies for Adaptive Programs

5W PR

Building Strong Partnerships with Disability Advocacy Groups Partnerships with disability advocacy organizations strengthen adaptive skiing programs and expand their reach. These collaborations provide valuable expertise, resources, and connections to the disability community.

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Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

In a particularly distasteful move, the agency promoted questionable research that linked billionaire George Soros with anti-Facebook groups. Today the tech giants are being blamed for income inequality, housing shortages, infringements on privacy, and our collective attention deficit, among other social ills.

Facebook 224
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How to Generate Leads From Social Conversations

Cision

I know from personal experience that a LinkedIn Group discussion comment which dared those who read it to prove the ROI of social was coming from a marketing consultant who had no experience in social yet had a client who was looking for social media expertise.

How To 198
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Privacy isn’t necessarily a good thing

Stephen Waddington

While that may be good for personal privacy, it’s a threat to public conversation. Facebook’s big play at its F8 developer conference this year was privacy. Personal privacy and security strikes at the core of Facebook’s proposition. Whatever your view of personal privacy it’s hard to argue that this is a good thing.

Privacy 72
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Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Flack's Revenge

Brands must also make sure their community manager or agency has the experience, curiosity, and imagination needed to conceive, implement and measure their social efforts. Both owned by Facebook, they’ll keep the monolith steady, despite its privacy scandals, for years to come. Be Helpful.

Marketing 244
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The 2 Types of Social Network to Navigate for Social Listening

Cision

Privacy filters differ depending on each network, but pages are generally more restricted in regards to how they engage with fellow users. However, brands must take note of how each network differs in who can join versus listen to these groups’ discussions. Conversations are more protected in profile-centric social networks.

Pinterest 120
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How To Nail A PR Dream Job

ImPRessions - Crenshaw Communications

A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common. Study bloggers in communications, marketing and the vertical sectors you’re interested in. Join online communities so you’re current on industry issues.

How To 189