Contently - Strategy

AUGUST 19, 2020

Approximately 133 million Americans live with a chronic illness, and one of the most effective ways healthcare companies can reach that segment of the population is by working with patient advocates. More importantly, it offers the chance to make a real difference in the future of healthcare. Reaching a new community.

Healthcare 135

Healthcare Content Marketing Marketing Instagram 135

The Hoyt Organization

SEPTEMBER 16, 2024

The challenges of an aging population and the potential threat of pandemics increases the demand for a trusted and high quality healthcare industry. Global health crises have emphasized the need for a robust healthcare system that can quickly respond to widespread threats. Once lost, regaining this trust is very difficult.

Healthcare 93

Healthcare Industry Crisis Crisis Communications 93

Contently - Strategy

JUNE 11, 2020

But the rise of digital health content has complicated the way people think about healthcare. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? The same holds true for healthcare content. 5 Trends Shaping the Healthcare Industry .

Healthcare 110

Healthcare Content Marketing Industry Trends 110

The Hoyt Organization

SEPTEMBER 21, 2024

Advancements in healthcare technology are transforming the industry at a rapid pace. The way that customers engage with brands has evolved, and so healthcare PR strategies must evolve too. Localize And Engage With Your Community Healthcare practices will more than likely get the bulk of their clients from their local communities.

Healthcare 90

Healthcare Industry Strategy Case Study 90

Shift Communications

APRIL 19, 2022

By Kristin Villiotte, Vice President, Healthcare. Healthcare in the metaverse? While perhaps best understood in the context of gaming and virtual reality, the metaverse is quickly becoming an important space for healthcare companies. It’s a great time for healthcare brands and all of us as consumers of healthcare.

Healthcare 88

Healthcare Communications Consumer Community 88

Landis PR

FEBRUARY 20, 2024

By Liza Batallones When you think of healthcare groups or pharmaceutical companies, maybe a doctor’s face pops into your head or that clever commercial with the unique-sounding drug name comes to mind. AND, they provide an important service to the community. Not everyone has access to the healthcare they need.

Healthcare 59

Healthcare Community Pharmaceuticals Nonprofit 59

Contently - Strategy

AUGUST 16, 2024

And with its 23 million followers, Microsoft is no slouch when it comes to building its online community. The company’s content marketing strategy includes articles that highlight industry-specific solutions across its business segments, like aviation, healthcare, and power generation.

LinkedIn 95

LinkedIn Examples Brand Branding 95

Deirdre Breakenridge

FEBRUARY 15, 2017

ET, the #PRStudChat community will gather to discuss the different opportunities in PR from owning your own business to agency PR and in-house communications for an organization. Senators, leading consumer brands and national non-profit organizations ranging from tech to healthcare to the fine arts. Read more.

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Twitter System Community Healthcare 281

Landis PR

OCTOBER 25, 2021

The COVID-19 pandemic irrevocably changed the worldwide healthcare industry. Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. How do we navigate ongoing changes in healthcare communications?

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Healthcare Communications Measurement Resources 98

5W PR

AUGUST 1, 2024

In today’s digital era, the reputation of a healthcare organization holds unprecedented importance. Healthcare PR agencies play a pivotal role in safeguarding and nurturing a positive reputation, fostering trust within the community, and ultimately, attracting and retaining patients.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

5W PR

SEPTEMBER 24, 2024

Public relations has emerged as a vital component of the healthcare industry. It serves as a bridge between healthcare providers and the communities they serve. Building Trust and Reputation One of the most critical functions of PR in healthcare is cultivating a positive public perception.

Healthcare 78

Healthcare Publicity Crisis Management Community 78

Melissa Agnes

NOVEMBER 4, 2014

It’s important for healthcare organizations and professionals to realize that, with the flu season upon us, and with Ebola symptoms being very common to flu symptoms, the flu season may see an increase in: Emergency room walk-ins (with people panicked that they have Ebola). Flu season may heighten the risk of Fearbola. Your next step.

Healthcare 221

Healthcare Education Crisis Crisis Communications 221

5W PR

JULY 25, 2024

Healthcare PR agencies act as a bridge. This strategy also fosters a sense of community around groundbreaking discoveries. Healthcare PR and patient advocacy Medical breakthroughs often have a profound impact on specific patient populations. Healthcare PR also plays a crucial role in mobilizing patient communities.

Healthcare 78

Healthcare Ethics System Journalism 78

Burrelles Fresh Ideas

MAY 28, 2024

Fostering emotional connections is crucial in healthcare. This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Storytelling is a powerful tool to establish these connections.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. Online communities like #PRStudChat are a great resource for learning, connecting with peers and hearing about different experiences. I define myself as a PR generalist.

Industry 316

Industry Fashion Travel Tourism 316

5W PR

JUNE 28, 2024

In the intricate world of healthcare, well-being relies heavily on trust and informed decision-making. Healthcare PR agencies and strategies bridge the gap between healthcare providers and the communities they serve, nurturing trust, fostering engagement, and ultimately leading to better health outcomes.

Healthcare 78

Healthcare Education Community Infographics 78

5W PR

JULY 15, 2024

In the changing healthcare landscape, building trust with patients and the public has always been crucial. It also results in a thriving healthcare ecosystem. This is because it serves as a bridge between healthcare institutions and the communities they serve. They do so by prioritizing transparent communication.

Healthcare 78

Healthcare Communications Community Infographics 78

5W PR

NOVEMBER 21, 2022

For a community-minded brand, it is not just the sales process that is important. These brands are concerned about helping the wider community. They want to improve the quality of life in the communities where they do business. Companies that put resources into community involvement get invaluable returns.

Community 88

Community Brand Branding Healthcare 88

Melissa Agnes

MARCH 31, 2015

Let’s use the healthcare industry as an example, as their Wikipedia risk is amongst the greatest. Wikipedia’s risk on the healthcare industry. I’m using the healthcare industry as an example in this post because their risk of inaccurate information being mistaken as a trusted, reliable source can be great.

Wikipedia 160

Wikipedia Industry Healthcare Crisis Management 160

Scott Public Relations

MARCH 4, 2020

As the divide in wealth continues to grow, it will have a negative impact on other public policy issues as well—including healthcare. The result is millions of Americans struggling to afford the things they need to improve their lives, including education, nutritious food, homes—and healthcare.

Healthcare 69

Healthcare Insurance Insurance Policies 69

Presspage

AUGUST 10, 2018

Creating change in healthcare is difficult. Creating positive change in healthcare public relations within health systems and hospitals can be just as difficult. In this article, we outline steps you can take to build a successful healthcare newsroom. When it comes to Healthcare PR, storytelling is incredibly important.

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Healthcare Publicity Storytelling Employee 60

Remote PR Jobs

JULY 19, 2024

Types of Events to Consider: Industry Conferences: Large professional gatherings that focus on specific industries such as technology, healthcare, or fashion offer opportunities to meet potential clients who may need industry-specific PR expertise.

Case Study 227

Case Study Conference Local Trade Shows 227

ImPRessions - Crenshaw Communications

JUNE 29, 2020

Now is the time to ramp up customer-centric measures like community service and thought leadership – which classic PR programs deliver very well. This is particularly true in the high-value sectors of healthcare and crisis management, but it can hold for nearly any kind of proactive PR.

Marketing 225

Marketing Leadership Crisis Healthcare 225

The Proactive Report

MARCH 27, 2020

Even healthcare practitioners are seeing their income drop because people will only come out for emergencies. Create goodwill and a sense of being connected to your community. Coronavirus is having a significant effect on many businesses. Figure out a social media content strategy. They will be will be watching.

Crisis 225

Crisis How To Small Business Social Media 225

Melissa Agnes

SEPTEMBER 12, 2014

This week I’ve been trying to jam two work weeks into one as I’ll be traveling to the middle east next week – Dubai to be precise – to speak to healthcare delegates at a GCC government conference. Where does time go? OK, so maybe that’s where my week went, but still, time sure does fly!

Crisis Management 191

Crisis Management Crisis Healthcare Customer Service 191

Shift Communications

APRIL 8, 2015

When it comes to marketing communications (marcom), healthcare providers face constantly evolving challenges – particularly in relation to engaging the newly empowered consumer. As healthcare teams evaluate their marcom plans, addressing a few basic questions can go a long way. This was entirely driven by their community.

Healthcare 60

Healthcare Consumer Customer Service Social Media 60

Stephen Waddington

NOVEMBER 27, 2020

This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. He outlines the challenge of launching the app amid heavy media scrutiny and how the team utilised two-way communications, expert advocacy and hyper local community engagement.

Healthcare 131

Healthcare Privacy Print Community 131

Scott Public Relations

DECEMBER 19, 2019

Yet as more and more people are educated about what this will do to our weather, storms, agriculture, and even national security, the consequences on one other aspect of life must not be overlooked: healthcare. Climate change will also have an indirect negative impact on healthcare because of disruptions to healthcare process.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. Several of the topics and questions answered by our special guests and our community members on the 22nd will include: How much time/attention do you give to the content you share and why?

Radio 170

Radio How To Community Storytelling 170

Communications Conversations

MAY 3, 2017

I would say my job is roughly 60% content (strategy and execution), 25% analytics/reporting and 15% community management. While each sector of healthcare has different regulations, the processes – and challenges – are mostly the same across the board. Surprisingly, live video seems to be an emerging trend in healthcare.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Agility PR Solutions

DECEMBER 15, 2019

The latest annual research from B2B tech and healthcare agency PAN Communications gathers predictions from industry leaders and brings together the marketing community to discuss priorities […]. The post PAN Communications’ 2020 CMO Predictions reveals key marketing challenges appeared first on Agility PR Solutions.

Communications 117

Communications Healthcare Marketing B2B 117

Landis PR

APRIL 24, 2023

When it comes to  healthcare public relations  and communications – data, trust and sensitivity are valued above all else. Public relations  can help healthcare organizations of all sizes become that trusted information source to the general public, patients and the media. Or contact LANDIS at 415-561-0888.

Healthcare 52

Healthcare Insurance Insurance Crisis 52

Scott Public Relations

DECEMBER 19, 2019

As the divide in wealth continues to grow, it will have a negative impact on other public policy issues as well—including healthcare. The result is millions of Americans struggling to afford the things they need to improve their lives, including education, nutritious food, homes—and healthcare. ” Like what you’ve read?

Healthcare 52

Healthcare Insurance Insurance Policies 52

wiredPRworks

OCTOBER 19, 2015

On October 22 and 23, ISHMPR will host its annual Fall Conference where attendees will learn what’s new in healthcare marketing, hear success stories, visit with exhibitors, and network with their peers all in the fun and unique setting of the Discovery Center at the world-famous Brookfield Zoo. Marketing and PR Healthcare Keynote.

Healthcare 53

Healthcare Marketing Conference Training 53

Scott Public Relations

MARCH 4, 2020

Yet as more and more people are educated about what this will do to our weather, storms, agriculture, and even national security, the consequences on one other aspect of life must not be overlooked: healthcare. Climate change will also have an indirect negative impact on healthcare because of disruptions to healthcare process.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

Barokas

AUGUST 15, 2019

When it comes to our healthcare, we want the same level of convenience. There’s no denying that the age of consumerism in healthcare is upon us, driving change as a major disruptor as organizations strive to operate more like a retail business in today’s super competitive market. We live busy lives. We expect our providers to adapt.

Healthcare 60

Healthcare Industry Retail Consumer 60

Frederik Vincx

NOVEMBER 8, 2016

Two weeks ago I quit my job as co-founder and creative director of communication software company Prezly and now I’m ready for a new adventure. In the next twelve months I’m broadening my horizon to become aware of the problems in my community that need solving. Design, facilitation and communication. A social sabbatical.

Agriculture 155

Agriculture Software Healthcare Local 155