PRSay

APRIL 18, 2024

And we are influential to our teams, across our organizations and in our communities — demonstrating daily how smart, strategic communications can advance your brand, even in times of crisis. I curated 13 key Tay-keaways for comms pros — each paired with an album or song — to inspire your leadership style as well as your playlist.

Leadership 187

Leadership Storytelling Viral Banking 187

Remote PR Jobs

MARCH 26, 2025

Networking is the backbone of success in Public Relations (PR) and Communications, especially for freelancers who rely on strong industry connections to land clients and grow their businesses. Ask insightful questions at panels, volunteer to speak, and contribute to industry discussions to establish your credibility.

Communications 149

Communications LinkedIn Crisis Communications Reputation 149

Onclusive

AUGUST 22, 2017

Executive Thought Leadership. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

PR for Anyone

JUNE 20, 2023

Thanks to Kristina’s leadership, Reston Limousine has soared to new heights. After two years, she returned to the US and found a job as selling adversiting. Little did she know that one sales call would lead her to her future husband and growing his limo business. Find us on

Transportation 246

Transportation Industry Nonprofit LinkedIn 246

Deirdre Breakenridge

DECEMBER 12, 2016

A Guest Post by Corina Manea, Chief Community Officer, Spin Sucks & Founder of NutsPR. We expect leadership from the ones on the high end of our organizations. I am going to show you how you too can develop leadership skills and behavior, even if you don’t have a corner office just yet. Leadership is More Than a Job Title.

Leadership 150

Leadership Social Media Community Interviews 150

Wadds Inc.

MARCH 9, 2025

The issue is intersectional and is compounded for under-represented and under-served practitioners, including Black and ethnic minority practitioners, the LGBTQ+ community and those with disabilities. It impacts not just individual careers but also shapes the entire industry's approach to leadership, value and measures of success.

Publicity 94

Publicity Leadership LinkedIn Report 94

Contently - Strategy

AUGUST 16, 2024

And with its 23 million followers, Microsoft is no slouch when it comes to building its online community. As part of its content marketing strategy, Microsoft curates thought-leadership articles written by Microsoft executives and industry experts. GE GE is always on the list of best brands on LinkedIn.

LinkedIn 95

LinkedIn Examples Brand Branding 95

Agility PR Solutions

JANUARY 24, 2021

A newly released report from ChurnZero, ESG, and Higher Logic, the inaugural Customer Success Leadership Study, uncovers the latest trends and challenges facing the customer success industry and the influence they have within their organization.

Trends 157

Trends Industry Survey Leadership 157

Deirdre Breakenridge

OCTOBER 22, 2014

eastern, public relations students, professionals and educators will celebrate Halloween with a Twitter chat focused on the best ways to manage the most terrifying moments faced by those in the PR industry. Valerie Merahn Simon, Co-Founder, #PRStudChat Valerie has been in the communications industry for nearly 20 years.

Crisis 312

Crisis Twitter Community Conference 312

ImPRessions - Crenshaw Communications

MARCH 3, 2022

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. Previous years have hosted more than 170,000 registered attendees from all over the world, across every industry and every line of business.

Conference 304

Conference B2B Case Study Content Marketing 304

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program. As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan.

Leadership 353

Leadership Insurance Insurance B2B 353

ImPRessions - Crenshaw Communications

JUNE 22, 2021

For B2B clients Clubhouse can be another social media tool used to drive thought leadership , especially those who are subject-matter experts. One driving force behind the creation of Twitter Spaces seems to be the challenges Clubhouse faces regarding its community standards. Finding which new social channel to onboard .

B2B 405

B2B Social Media Media Twitter 405

Onclusive

SEPTEMBER 27, 2021

By closely monitoring competitors and other relevant industry peers, you can pinpoint the best times to amplify your thought leadership by joining the most important conversations. The most relevant and engaging influencers in your industry are now at your fingertips thanks to our robust keyword and hashtag tracking.

Social Media 369

Social Media Media Enterprise Viral 369

Flack's Revenge

JUNE 29, 2022

It was a story on Medium by Solo Thought Leader author Diego Pineda called Content Marketing is Dying; Here’s why you need to Develop Thought Leadership Instead. And why just focus on thought leadership, you can do both, right?” My first reaction was, “give me a break! Another XXX is dead (or dying) story!

Content Marketing 156

Content Marketing Leadership Marketing Interviews 156

Onclusive

AUGUST 9, 2021

Executive Thought Leadership. According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. Small teams of writers and editors are often hired to help the PR pro scale thought leadership efforts.

Training 370

Training Media Training Crisis Communications Reputation 370

Stephen Waddington

NOVEMBER 10, 2021

A thank you letter to the PRCA and the Socially Mobile community. His focus on workplace culture and wellbeing set the agenda for the industry. The importance of humanity and community are two important lessons for me following the COVID-19 crisis. The PRCA has provided much needed industry leadership and support.

Mobile 143

Mobile Community Education Government 143

Deirdre Breakenridge

FEBRUARY 13, 2015

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. We’ve invited a few special guests to join our discussion who will share their expertise on healthcare issues and the many advancements that we’ve seen in communications. A follow up blog post by PR 2.0

Healthcare 150

Healthcare Community Twitter Communications 150

Stephen Waddington

OCTOBER 21, 2021

Education and workplace practices are critical to change according to Creative Industries Policy & Evidence Centre. The importance of the creative industries as an engine for growth and innovation following the pandemic, and the UK’s exit from the European Union, cannot be overstated. billion and 2.2 million jobs.

Creativity 149

Creativity Industry Policies Mobile 149

Melissa Agnes

DECEMBER 21, 2014

Law enforcement, as an industry in the United States in particular, is in the midst of a major crisis. Between what happened in Ferguson, New York, Phoenix, Cleveland, California… this crisis continues to spiral out of control with the divide between community and police continuing to grow. This needs to stop.

Crisis 264

Crisis LinkedIn Government Twitter 264

5W PR

JANUARY 24, 2025

PR professionals now manage an intricate mix of content creation, community management, and crisis response across platforms like TikTok, Instagram, and LinkedIn. LinkedIn values professional insights and thought leadership. TikTok’s algorithm rewards authentic, entertaining content that feels native to the platform.

Social Media 109

Social Media Brand Branding Crisis Management 109

Sword and the Script

JANUARY 21, 2025

There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Most of these are focused on marketing, communications, leadership and psychology. Typically, I like to dive into trends and industry studies and reports.

Google 156

Google Course Survey YouTube 156

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Extends the reach of thought leadership content . Helps build a community around common topics or interests . B2B companies can use audience targeting to reach industry decision-makers . Organic social is the best way to begin to establish a connection with relevant audiences, but it has other benefits. Builds brand awareness.

Social Media 344

Social Media Media B2B Leadership 344

Onclusive

JUNE 21, 2017

For social amplification, go to your community. When it comes to creating a community around your niche area, it’s best to meet your customer where they hang out, not where you want them to be. Be a part of their community. Don’t make them come to you.). Don’t just invite them to be a part of yours.”.

Storytelling 329

Storytelling SEO Community Insurance 329

Reputation Us

MARCH 17, 2025

The RHS, if properly implemented, can provide an industry standardor benchmark year-over-yearby which a companys reputation can be measured and showcased. Each deployed tool and its results are given a respective RHS, with a cumulative/total RHS assigned to an organizations overall reputational health. Ready to score?

Reputation 78

Reputation Technology Government Employee 78

ImPRessions - Crenshaw Communications

JUNE 23, 2020

The best bylined articles offer insight and first-person perspective on issues or topics relevant to a specific industry or community. The post PR Tips And Tricks For Landing Bylined Content appeared first on Crenshaw Communications. Through such content PR professionals can position clients as thought leaders in their fields.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

Reputation Us

JANUARY 23, 2025

This reflects the overall sentiments of their executive team, staff, customers, communities, vendors and online communities. Building a Positive Reputation Through Thought Leadership The power of thought leadership in positioning executive or an entire organization as industry experts.

Reputation 78

Reputation Crisis Insurance Insurance 78

ImPRessions - Crenshaw Communications

JUNE 29, 2020

Now is the time to ramp up customer-centric measures like community service and thought leadership – which classic PR programs deliver very well. In times of crisis, change, or transition, leadership is critically important. For most organizations, that means C-level communications is under scrutiny.

Marketing 225

Marketing Leadership Crisis Healthcare 225

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 The PR Industry Evolves Beyond Its Roots. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

5W PR

JANUARY 14, 2025

Publish thought leadership pieces, case studies, white papers, and blog posts that address key industry challenges and offer valuable insights. Actively engage in relevant industry conversations on platforms like Twitter, LinkedIn, and relevant community forums. Share relevant industry news and insights.

How To 78

How To Media Case Study Technology 78

PR for Anyone

DECEMBER 5, 2023

Her journey into the pest control industry reflects a unique blend of passion, innovation, and a resolute commitment to challenging norms in a predominantly male-dominated field. Her father, a pest control superhero in her eyes, had a profound impact on her perception of the industry from a young age.

Industry 130

Industry Travel Education Employee 130

PRSay

NOVEMBER 25, 2024

Take advantage of its free tutorials to build a compelling profile, post regularly on industry topics and showcase your achievements. Businesses of all types hire interns for strategic communications, social media and public relations. This demonstrates initiative and allows you to contribute meaningfully to the community.

LinkedIn 87

LinkedIn Nonprofit Retail Social Media 87

Deirdre Breakenridge

MAY 23, 2017

A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. Your blog is your community. Yet, we are often the shoemakers with no shoes. Use Guest Bloggers.

Blogging 282

Blogging Case Study Social Media Instagram 282

Prowly

MARCH 4, 2025

Some industries are as slow as a turtle when it comes to change, but not PR. It has already reshaped the industry and altered how professionals conduct research, analyze data, write press releases, and create content. To find them, dig through niche forums, Slack groups, LinkedIn communities, and other conversations.

Trends 104

Trends Reddit Pitching Data 104

5W PR

FEBRUARY 15, 2025

This high engagement rate makes podcasts particularly valuable for PR professionals looking to communicate complex messages or establish thought leadership. Start by defining specific goalswhether building brand awareness, establishing industry authority, or driving lead generation.

Brand 78

Brand Branding Storytelling Exercises 78

Wadds Inc.

MARCH 5, 2025

The gender imbalance: A hidden industry scandal But it's the story that it told about diversity, particularly gender diversity in public relations practice, that was the most important. It's an industry scandal hidden in plain sight. The situation is reversed in senior roles. 54% are male and 46% are female. We called it Missing Women.

Publicity 52

Publicity Mobile Leadership Study 52

PRSay

OCTOBER 12, 2021

For many young or career-transitioning PR professionals who represent under-resourced identity communities, an unpaid internship — even for academic credit or experience — is a non-starter. PR industry is made up of 83.6 It’s simply a privilege they can’t afford. According to the Bureau of Labor Statistics in 2020, the U.S.

Nonprofit 196

Nonprofit Financial Community Leadership 196

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales.

Survey 113

Survey Industry Leadership Study 113